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Jointed Lure Floating (3 1/2") : jointed-lure-floating-3-1-2-silver
X-Rap Lure - 1 1/2" : x-rap-lure-1-1-2-olive-green-muddler
Rippin' Rap Lipless Crankbait : rippin-rap-lipless-crankbait-chrome-blue
RipStop Deep 09 Jerkbait Suspending (3 1\2") : ripstop-deep-09-jerkbait-suspending-3-1-2-moss-back-shinner
BX Brat - (2") : bx-brat-2-blue-ghost
X-Rap Lure - 1 1/2" : x-rap-lure-1-1-2-brown-trout
OG Rocco Crankbait Floating (1 1/2") : og-rocco-crankbait-floating-1-1-2-citus-shad
OG Rocco Crankbait Floating (2 1/2") : og-rocco-crankbait-floating-2-1-2-helsinki-shad
Rippin' Rap Lipless Crankbait : rippin-rap-lipless-crankbait-yellow-perch
Scatter Rap Crank 05 Lure Floating (2") : scatter-rap-crank-05-lure-floating-2-baby-bass
Rippin' Rap Lipless Crankbait : rippin-rap-lipless-crankbait-chartreuse-shad
Vision Oneten Max LBO Jerkbait - (5.3 inch) : vision-oneten-max-lbo-jerkbait-5-3-inch-mat-shad
Vision Oneten Max LBO Jerkbait - (5.3 inch) : vision-oneten-max-lbo-jerkbait-5-3-inch-ht-ito-wakasagi
Vision Oneten Max LBO Jerkbait - (5.3 inch) : vision-oneten-max-lbo-jerkbait-5-3-inch-ht-ito-tennessee-shad
Vision Oneten Max LBO Jerkbait - (5.3 inch) : vision-oneten-max-lbo-jerkbait-5-3-inch-gp-stain-reaction
Vision Oneten Max LBO Jerkbait - (5.3 inch) : vision-oneten-max-lbo-jerkbait-5-3-inch-gillkko
Vision Oneten Max LBO Jerkbait - (5.3 inch) : vision-oneten-max-lbo-jerkbait-5-3-inch-elegy-bone
Vision Oneten +1 Jr. Jerkbait - (3 7/8 inch) : vision-oneten-1-jr-jerkbait-3-7-8-inch-ito-natural
Vatalion Swimbait - (4 1/2 inch) : vatalion-swimbait-4-1-2-inch-gg-wild-gill
Vatalion Swimbait - (4 1/2 inch) : vatalion-swimbait-4-1-2-inch-gg-kin-buna
Vatalion Swimbait - (4 1/2 inch) : vatalion-swimbait-4-1-2-inch-gg-gin-buna
Vatalion Swimbait - (4 1/2 inch) : vatalion-swimbait-4-1-2-inch-gg-bass
Vision Oneten Jr. Jerkbait - (3 7/8 inch) : vision-oneten-jr-jerkbait-3-7-8-inch-gg-trout-ob
Vision Oneten Jr. Jerkbait - (3 7/8 inch) : vision-oneten-jr-jerkbait-3-7-8-inch-gg-threadfin-shad
Vision Oneten+1 Jerkbait - (4 1/3 inch) : vision-oneten-1-jerkbait-4-1-3-inch-megabass-sexy-shad
Vision Oneten Jerkbait - (4 1/3 inch) : vision-oneten-jerkbait-4-1-3-inch-mat-ayu
Pop'n Image : popn-image-tennessee-shad
Nano Kinchou Minnow 1 3/4" : nano-kinchou-minnow-1-3-4-silver-black
Pop'n Image : popn-image-bullfrog
Poppin' Pad Crasher : poppin-pad-crasher-aqua-frog
Jointed Jitterbug : jointed-jitterbug-fire-tiger
Nano Crank 1 1/2" : nano-crank-1-1-2-shiner
Mz Nano Crank 3/4" : mz-nano-crank-3-4-chrome-blue
Live Deception Cedar Plug : live-deception-cedar-plug-sardine
Floating Salt Pro Minnow - (6 inch) : floating-salt-pro-minnow-6-inch-laser-chartreuse-rainbow
Sinking Salt Pro Minnow - (6 inch) : sinking-salt-pro-minnow-6-inch-bunker
Floating Salt Pro Minnow - (6 inch) : floating-salt-pro-minnow-6-inch-mother-of-pearl
Spittin' Wa 55 : spittin-wa-55-bream
Spittin' Wa 55 : spittin-wa-55-yellow-head
Spittin' Wa 55 : spittin-wa-55-i-know-it
Jackhammer Chatterbait - (1/2 oz) : jackhammer-chatterbait-1-2-oz-12-08
Chatterbait Jackhammer 3/8 oz : chatterbait-jackhammer-3-8-oz-38-06
Whopper Plopper 60 : whopper-plopper-60-i-know-it
Whopper Plopper 130 : whopper-plopper-130-powder
Ball Head Jig - 1oz : ball-head-jig-1oz-1-pw
Round Nose Swimmer - 6in : round-nose-swimmer-6in-white
Round Nose Swimmer - 5in : round-nose-swimmer-5in-yellow-white-belly-spots
X-Rap Countdown Sinking (2") : x-rap-countdown-sinking-2-gold
X-Rap Long Cast 14 Lure Sinking (5 1/2") : x-rap-long-cast-14-lure-sinking-5-1-2-fusillier
X-Rap Long Cast 14 Lure Sinking (5 1/2") : x-rap-long-cast-14-lure-sinking-5-1-2-bone-chartreuse
X-Rap Long Cast 14 Lure Sinking (5 1/2") : x-rap-long-cast-14-lure-sinking-5-1-2-golden-olive
RipStop 12 Suspending (4 3/4") : ripstop-12-suspending-4-3-4-yellow-perch
Shadow Rap Lure - SDR11 : shadow-rap-lure-sdr11-olive-green
Ultra Light Minnow Lure - ULM06 : ultra-light-minnow-lure-ulm06-chrome
Ultra Light Minnow Lure - ULM06 : ultra-light-minnow-lure-ulm06-clown
Ultra Light Minnow Lure Slow Sinking (1 1/2") : ultra-light-minnow-lure-slow-sinking-1-1-2-chrome
Rattlin' Lipless Crankbait Sinking (2 3/4") : rattlin-lipless-crankbait-sinking-2-3-4-shad
OG Rocco Crankbait Floating (2 1/2") : og-rocco-crankbait-floating-2-1-2-classic-craw
Original Floating Lures (3-1/2") F09 : original-floating-lures-3-1-2-f09-s
X-Rap Long Cast 14 Lure Sinking (5 1/2") : x-rap-long-cast-14-lure-sinking-5-1-2-hot-olive
Rapala

Jointed Lure Floating (3 1/2")

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed...
Rapala

X-Rap Lure - 1 1/2"

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The X-Rap is "all about the action." The versatility of the X-Rap allows an angler...
Rapala

Rippin' Rap Lipless Crankbait

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip....
Rapala

RipStop Deep 09 Jerkbait Suspending (3 1\2")

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
The Rapala RipStop Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up...
Rapala

BX Brat - (2")

Regular price $12.49
Regular price $0.00 Sale price $12.49
Unit price
Badly behaved and always looking for a fight, the BX® Brat is one tough little...
Rapala

OG Rocco Crankbait Floating (1 1/2")

Regular price $12.49
Regular price $0.00 Sale price $12.49
Unit price
From a passion of bait building as a childhood hobby to customizing lures as a...
Rapala

Scatter Rap Crank 05 Lure Floating (2")

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
Baitfish skitter and scatter when they are pursued by predators – it's this erratic and...
+1 More
MEGABASS

Vision Oneten Max LBO Jerkbait - (5.3 inch)

Regular price $26.99
Regular price $0.00 Sale price $26.99
Unit price
The Oneten Max LBO is a large, highly responsive jerkbait powered by the revolutionary LBO...
MEGABASS

Vision Oneten +1 Jr. Jerkbait - (3 7/8 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Megabass Vision Oneten+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned...
MEGABASS

Vatalion Swimbait - (4 1/2 inch)

Regular price $29.99
Regular price $0.00 Sale price $29.99
Unit price
The Megabass Vatalion vibration/glidebait is tuned for all speeds and is designed to stop on...
+4 More
MEGABASS

Vision Oneten Jr. Jerkbait - (3 7/8 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Megabass Vision Oneten Jr. packs the tournament-winning characteristics of the immensely successful Vision Oneten...
+1 More
MEGABASS

Vision Oneten+1 Jerkbait - (4 1/3 inch)

Regular price $24.99
Regular price $0.00 Sale price $24.99
Unit price
Megabass Vision Oneten+1 is a mid-range jerkbait designed to increase the depth of the original...
+5 More
MEGABASS

Vision Oneten Jerkbait - (4 1/3 inch)

Regular price $24.99
Regular price $0.00 Sale price $24.99
Unit price
Once the closely-guarded secret of the pros, the Vision Oneten Jerkbait quickly became a staple...
Pradco

Pop'n Image

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Diving Depth: Topwater Species: All Freshwater Game Fish Technique: Cast and retrieve with erratic action...
MATZUO

Nano Kinchou Minnow 1 3/4"

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The Nano Kinchou Minnow's curved and contoured body is just 2 about inches long and...
Pradco

Poppin' Pad Crasher

Regular price $6.49 - $7.99
Regular price $0.00 Sale price $6.49 - $7.99
Unit price
The Booyah Poppin' Pad Crasher is perfect for those times when you need more surface...
Pradco

Jointed Jitterbug

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Surface busting sound combined with tail wagging on the Jointed Jitterbug Fished slowly to product...
MATZUO

Nano Crank 1 1/2"

Regular price $4.49
Regular price $0.00 Sale price $4.49
Unit price
The Nano Crank features lifelike 3-D eyes, highly-reflective prism finish, and quality black chrome Matzuo...
MATZUO

Mz Nano Crank 3/4"

Regular price $4.29
Regular price $0.00 Sale price $4.29
Unit price
The Nano Crank features lifelike 3-D eyes, highly-reflective prism finish, and quality black chrome Matzuo...
AMERICAN MAP

Live Deception Cedar Plug

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
The Ahi USA Live Deception Cedar Plugs are based on the traditional design that has proven...
+6 More
Daiwa

Floating Salt Pro Minnow - (6 inch)

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast...
Daiwa

Sinking Salt Pro Minnow - (6 inch)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast...
River2Sea

Spittin' Wa 55

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
Weight: 9/16 oz Length: 2 1/4 in Hook: River2Sea (BN) Frog Double #2 / 0...
Z-Man

Jackhammer Chatterbait - (1/2 oz)

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the...
Z-Man

Chatterbait Jackhammer 3/8 oz

Regular price $15.99 - $16.99
Regular price $0.00 Sale price $15.99 - $16.99
Unit price
Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the...
River2Sea

Whopper Plopper 60

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The River2Sea Whopper Plopper 60 is a downsized version of the popular 75 size and incorporates the...
River2Sea

Whopper Plopper 130

Regular price $16.99
Regular price $0.00 Sale price $16.99
Unit price
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for...
Tsunami

Ball Head Jig - 1oz

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The Tsunami Ball Head Jig is perfect for any angler looking to fish for species...
Tsunami

Round Nose Swimmer - 6in

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Round Nose Swimmers are designed for long stable casts and to float level. They can...
Tsunami

Round Nose Swimmer - 5in

Regular price $16.99
Regular price $0.00 Sale price $16.99
Unit price
Round Nose Swimmers are designed for long stable casts and to float level. They can...
Rapala

X-Rap Countdown Sinking (2")

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala...
+1 More
Rapala

X-Rap Long Cast 14 Lure Sinking (5 1/2")

Regular price $18.99
Regular price $0.00 Sale price $18.99
Unit price
Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built...
Rapala

RipStop 12 Suspending (4 3/4")

Regular price $13.49
Regular price $0.00 Sale price $13.49
Unit price
The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on...
Rapala

Shadow Rap Lure - SDR11

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
The Shadow Rap combines a horizontal struggle with a vertical fade that perfectly mimics a...
Rapala

Ultra Light Minnow Lure - ULM06

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Big action in a small bait, the Ultra Light Minnow is the new gold standard...
Rapala

Ultra Light Minnow Lure Slow Sinking (1 1/2")

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Big action in a small bait, the Ultra Light Minnow is the new gold standard...
Rapala

Rattlin' Lipless Crankbait Sinking (2 3/4")

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that...
Rapala

Original Floating Lures (3-1/2") F09

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
The lure that started it all is still the number one "go-to" lure. Whether twitched...
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