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Gulp! Alive! Recharge Liquid - 8oz : gulp-alive-recharge-liquid-8oz-green
2 IN Teenie Grub : 2-in-teenie-grub-black-back
Trout Worms : trout-worms-matte-white
Loose Shad Body (6 inch) - : loose-shad-body-6-inch-white
Trout Worms : trout-worms-bubblegum
8" Paddle Tail Swimbaits : 8-paddle-tail-swimbaits-purple-haze
8" Paddle Tail Swimbaits : 8-paddle-tail-swimbaits-green-back
Weighted Squid - 6" : weighted-squid-6-hot-pink-gold
4" Holographic Split Tail Minnow - 2/0 - (1/2 oz) : 4-holographic-split-tail-minnow-2-0-1-2-oz-pink
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-white
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-pink-shine
Gulp! Sinking Minnow - (5 inch) : gulp-sinking-minnow-5-inch-pumpkinseed
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-chartreuse
5" Paddle Tail Swimbaits : 5-paddle-tail-swimbaits-purple-haze
5" Paddle Tail Swimbaits : 5-paddle-tail-swimbaits-hell-yeah-butter
Mag 12`` Buzz worm : mag-12-buzz-worm-blue-fleck
Bronco Bug Sinking (4") : bronco-bug-sinking-4-green-pumpkin-chartreuse-pepper
Rage Punch Bug - (3 1/2") : rage-punch-bug-3-1-2-green-pumpkin
Rage Punch Bug - (3 1/2") : rage-punch-bug-3-1-2-okeechobee-craw
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-white
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-pearl-white
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-chartreuse
Holographic Replica Sand Eel - (6") : holographic-replica-sand-eel-6-black-back
Rage Punch Bug - (3 1/2") : rage-punch-bug-3-1-2-black-and-blue
Doormat Fluke Rig Squid : doormat-fluke-rig-squid-chartruese
TRD Ticklerz 2.75 : trd-ticklerz-2-75-green-pumpkin
Trout Worms : trout-worms-pink
Trout Worm : trout-worm-orange
FAT Swing Impact Swimbait - (2.8 inch) : fat-swing-impact-swimbait-2-8-inch-melon-magic
FAT Swing Impact Swimbait - (2.8 inch) : fat-swing-impact-swimbait-2-8-inch-morning-dawn
FAT Swing Impact Swimbait - (2.8 inch) : fat-swing-impact-swimbait-2-8-inch-shad
FAT Swing Impact Swimbait - (2.8 inch) : fat-swing-impact-swimbait-2-8-inch-dark-sculpin
FAT Swing Impact Swimbait - (2.8 inch) : fat-swing-impact-swimbait-2-8-inch-alewife
FAT Swing Impact Swimbait - (2.8 inch) : fat-swing-impact-swimbait-2-8-inch-ayu
FAT Swing Impact Swimbait - (2.8 inch) : fat-swing-impact-swimbait-2-8-inch-baby-bass
FAT Swing Impact Swimbait - (2.8 inch) : fat-swing-impact-swimbait-2-8-inch-green-pumpkin
3" Paddle Tail - 5pk : 3-paddle-tail-5pk-twisted-t
Gulp! Catfish Dough : gulp-catfish-dough-bloody-chicken
5" Senko Softbait : 5-senko-softbait-clear-w-black-flake
PowerBait MaxScent The General - (4 inch) : powerbait-maxscent-the-general-4-inch-baby-bass
PowerBait® PowerStinger Soft Bait - 4 1/4" : powerbait®-powerstinger-soft-bait-4-1-4-ghrcr
PowerBait® PowerStinger Soft Bait - 4 1/4" : powerbait®-powerstinger-soft-bait-4-1-4-pw
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-sardine
Gulp! Sand Eel - (5 inch) : gulp-sand-eel-5-inch-sapphire-shine
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-sdn
Gulp! Alive! Saltwater Grub 4" : gulp-alive-saltwater-grub-4-pink-shine
Gulp! Sand Eel - (5 inch) : gulp-sand-eel-5-inch-silver-mud
Senko Stickbait - (5 inch) : senko-stickbait-5-inch-163-body-and-192-tail
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-sight-flash
Easy Shiner Swimbaits - ( 4") : easy-shiner-swimbaits-4-ayu
Easy Shiner Swimbaits - ( 4") : easy-shiner-swimbaits-4-gizzard-shad
Shad Impact Soft Bait - ( 4") : shad-impact-soft-bait-4-sight-flash
Little Spider Soft Baits - ( 2") : little-spider-soft-baits-2-cola
Easy Shiner - 5in : easy-shiner-5in-sight-flash
Swing Impact Swimbaits - ( 4") : swing-impact-swimbaits-4-electric-shad
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-shad
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-rainbow-trout
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-raw
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-gold-shad
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-shad
Berkley

Gulp! Alive! Recharge Liquid - 8oz

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Berkley Gulp! Alive! Recharge Liquid is perfect for making your lures and baits more attractive...
Mister Twister

2 IN Teenie Grub

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
Here's the perfect soft plastic lure in a great selection of colors for almost all...
LELANDS LURE

Trout Worms

Regular price $1.19
Regular price $0.00 Sale price $1.19
Unit price
The Trout Magnet Worms have proven to be the best size and colors for trout....
RUN OFF LURE

Loose Shad Body (6 inch) -

Regular price $1.50
Regular price $0.00 Sale price $1.50
Unit price
The Run Off Lure Company Loose (6 inch) Shad Bodies provides frantic, lifelike action that...
NO LIVE BAIT NEEDED

8" Paddle Tail Swimbaits

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
With a square boot tail design that thumps even at the slowest retrieve speeds, the...
Tsunami

Weighted Squid - 6"

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
Tough, realistically soft vinyl bodies with molded-in actions True to life reflective holographic foil core...
Tsunami

4" Holographic Split Tail Minnow - 2/0 - (1/2 oz)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Tsunami Split Tail Minnow artificial soft plastic lures can be best thrown using a...
+1 More
Berkley

Gulp! Saltwater Grub - (6 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
+1 More
Berkley

Gulp! Saltwater Grub - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Berkley Gulp! Saltwater Grub is ideal on jigs or as a trailer and is...
Berkley

Gulp! Sinking Minnow - (5 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
NO LIVE BAIT NEEDED

5" Paddle Tail Swimbaits

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
With a more unique wide body profile for their size, the No Live Bait Needed...
Mister Twister

Mag 12`` Buzz worm

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Mag 12" BUZZ Worm’s tail provides maximum action and vibration. It has a natural,...
Rapala

Bronco Bug Sinking (4")

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The most unique offering in the CrushCity lineup, the Bronco Bug™ offers a body with...
STRIKE KING

Rage Punch Bug - (3 1/2")

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft...
+2 More
Berkley

Gulp! Saltwater Swimming Mullet - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Tsunami

Holographic Replica Sand Eel - (6")

Regular price $5.49 - $6.99
Regular price $0.00 Sale price $5.49 - $6.99
Unit price
The Tsunami Holographic Replica Sand Eel is an authentically detailed, vivid 3D eel that features...
RUN OFF LURE

Doormat Fluke Rig Squid

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
Stop messing around, use The Run Off Lure Squid Teaser Fluke Rig and get back...
Z-Man

TRD Ticklerz 2.75

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Thick body makes for easy rigging on a variety of jigheads Dimpled surface, extra soft...
+2 More
Keitech

FAT Swing Impact Swimbait - (2.8 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Keitech 2.8 Inch FAT Swing Impact Swimbait has taken the Paddle tail swimbait to...
NO LIVE BAIT NEEDED

3" Paddle Tail - 5pk

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
No Live Bait Needed 3" Paddle Tails are one of the most sought-after soft body...
Berkley

Gulp! Catfish Dough

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Fortified with Gulp! flavor chunks– natural bait scent and flavor Gulp! chunks creates large scent...
Gary Yamamoto

5" Senko Softbait

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
If there's been one lure that has changed the face of fishing over the past...
Berkley

PowerBait MaxScent The General - (4 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

PowerBait® PowerStinger Soft Bait - 4 1/4"

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology...
Berkley

Gulp! Saltwater Jerk Shad - 5pk - 5"

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Gulp! Sand Eel - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Looks, feels and smells like live sand eels Features Gulp! extreme scent dispersion
Berkley

Gulp! Saltwater Grub - (6 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
Ideal on jigs or as a trailer Favorite for all saltwater species when targeting big...
Berkley

Gulp! Alive! Saltwater Grub 4"

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Sand Eel - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Looks, feels and smells like live sand eels Features Gulp! extreme scent dispersion
+4 More
Gary Yamamoto

Senko Stickbait - (5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in...
+5 More
Keitech

FAT Swing Impact Soft Baits - ( 4.8")

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several...
+5 More
Keitech

Easy Shiner Swimbaits - ( 4")

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely...
Keitech

Shad Impact Soft Bait - ( 4")

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech 4-Inch Shad Impact was designed to produce a shad bait which maintains a...
Keitech

Little Spider Soft Baits - ( 2")

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The Keitech Little Spider Soft Baits are back after being discontinued. Improvements have been made...
Keitech

Easy Shiner - 5in

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Easy Shiner combines the body of the Shad Impact with the fantastic tail action...
+7 More
Keitech

Swing Impact Swimbaits - ( 4")

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six...
Berkley

PowerBait Nessie Soft Glide Bait - (9 inch)

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
Berkley

PowerBait Nessie Soft Glide Bait - (7 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
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