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Little Spider Soft Baits - ( 2") : little-spider-soft-baits-2-black
Suicide Shad (3.5" - 5 Pack) : suicide-shad-3-5-5-pack-light-perch
Suicide Shad (3.5" - 5 Pack) : suicide-shad-3-5-5-pack-bling
Suicide Shad (3.5" - 5 Pack) : suicide-shad-3-5-5-pack-chartruse-shad
8" Straight Tail : 8-straight-tail-limesider
8" Straight Tail : 8-straight-tail-green-back
8" Straight Tail : 8-straight-tail-purple-haze
8" Straight Tail : 8-straight-tail-hell-yeah-butter
Senko Stickbait - (5 inch) : senko-stickbait-5-inch-green-pumpkin-with-small-red-flakes
Holographic Weighted Eel - 8" : holographic-weighted-eel-8-black-back
Holographic Weighted Eel - 8" : holographic-weighted-eel-8-olive-back
Easy Shiner Swimbaits - ( 4") : easy-shiner-swimbaits-4-pro-blue-red-pearl
Easy Shiner Swimbaits - ( 4") : easy-shiner-swimbaits-4-crystal-shad
Easy Shiner Swimbaits - ( 4") : easy-shiner-swimbaits-4-gizzard-shad
Easy Shiner Swimbaits - ( 4") : easy-shiner-swimbaits-4-threadfin-shad
Easy Shiner Swimbaits - ( 4") : easy-shiner-swimbaits-4-gobi
Easy Shiner Swimbaits - ( 4") : easy-shiner-swimbaits-4-sexy-shad
Easy Shiner Swimbaits - ( 4") : easy-shiner-swimbaits-4-bluegill-flash
Easy Shiner Swimbaits - ( 4") : easy-shiner-swimbaits-4-alewife
Finesse Shadz - (4") : finesse-shadz-4-pearl
Gulp! Alive! Saltwater Eel : gulp-alive-saltwater-eel-silver-mud
Gulp! Alive! Saltwater Shrimp - (4 inch) : gulp-alive-saltwater-shrimp-4-inch-pearl-white
Drag n' Drop Worm - (4 inch) : drag-n-drop-worm-4-inch-natural
Krackin` Craw 3" (9 pack) : krackin-craw-3-9-pack-green-pumpkin
Krackin` Craw 3" (9 pack) : krackin-craw-3-9-pack-black-blue-flake
Lunker Log Stick Bait - (5 inch) : lunker-log-stick-bait-5-inch-black-blue-flake
Gulp! Minnow Grub - (3 inch) : gulp-minnow-grub-3-inch-chartreuse
Gulp! Minnow Grub - (3 inch) : gulp-minnow-grub-3-inch-pearl-white
Mondo Worm - (10 inch) : mondo-worm-10-inch-junebug
Gulp! Nightcrawler - (6 inch) : gulp-nightcrawler-6-inch-chartreuse
Gulp! Nightcrawler - (6 inch) : gulp-nightcrawler-6-inch-green-pumpkin
Gulp! Nightcrawler - (6 inch) : gulp-nightcrawler-6-inch-natural
Noisy Flapper Frog Soft Baits - ( 3.5") : noisy-flapper-frog-soft-baits-3-5-009s
Noisy Flapper Frog Soft Baits - ( 3.5") : noisy-flapper-frog-soft-baits-3-5-green-pumpkin-frog
Crazy Flapper - 3.6" : crazy-flapper-3-6-208
Crazy Flapper - 3.6" : crazy-flapper-3-6-401
Crazy Flapper - 3.6" : crazy-flapper-3-6-402
Hollow Body Crawfish - 1.5in - 3/8oz : hollow-body-crawfish-1-5in-3-8oz-olive-orange
Hollow Body Crawfish - 1.5in - 3/8oz : hollow-body-crawfish-1-5in-3-8oz-green-chartreuse
Hollow Body Crawfish - 1.5in - 3/8oz : hollow-body-crawfish-1-5in-3-8oz-red
Hollow Body Crawfish - 1.5in - 3/8oz : hollow-body-crawfish-1-5in-3-8oz-brown-red
Slinko Floater - (5 1/2 inch) : slinko-floater-5-1-2-inch-green-pumpkin-watermelon
Yamamoto Zako Swimbait - (3 inch) : yamamoto-zako-swimbait-3-inch-black-with-blue-flake
Yamamoto Zako Swimbait - (3 inch) : yamamoto-zako-swimbait-3-inch-watermelon-and-lemon-laminate
Translucent Shrimp : translucent-shrimp-scooby
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-salmon-red
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-nuclear-chicken
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-white-glow
Gulp! Sinking Minnow - (5 inch) : gulp-sinking-minnow-5-inch-chartreuse-pepper
Slim Shake Worm - (6 1/2 inch) : slim-shake-worm-6-1-2-inch-junebug
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-pink
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-pink-shine
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-nuclear-chicken
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-salmon-red
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-glow
Gulp! Saltwater Swimming Mullet - (6 inch) : gulp-saltwater-swimming-mullet-6-inch-chartreuse
Gulp! Saltwater Swimming Mullet - (6 inch) : gulp-saltwater-swimming-mullet-6-inch-pink-shine
Holographic Replica Sand Eel - (8") : holographic-replica-sand-eel-8-black
Holographic Replica Sand Eel - (8") : holographic-replica-sand-eel-8-olive-back
Holographic Squid - 4" : holographic-squid-4-glow-fleck
Keitech

Little Spider Soft Baits - ( 2")

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The Keitech Little Spider Soft Baits are back after being discontinued. Improvements have been made...
Big Bite Baits

Suicide Shad (3.5" - 5 Pack)

Regular price $7.49
Regular price $0.00 Sale price $7.49
Unit price
The Suicide Shad has become a proven fish catcher. The tail design allows it to...
NO LIVE BAIT NEEDED

8" Straight Tail

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
A versatile option that can be retrieved in a wide variety of ways, the No...
+4 More
Gary Yamamoto

Senko Stickbait - (5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in...
Tsunami

Holographic Weighted Eel - 8"

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Tough, realistically soft vinyl bodies with molded-in actions True to life reflective holographic foil core...
+6 More
Keitech

Easy Shiner Swimbaits - ( 4")

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely...
Z-Man

Finesse Shadz - (4")

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make...
Berkley

Gulp! Alive! Saltwater Eel

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Gulp! Alive! Saltwater Eel is an ideal replacement for live eels as the scent,...
Berkley

Gulp! Alive! Saltwater Shrimp - (4 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are...
GOOGAN BAITS

Drag n' Drop Worm - (4 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Designed by Alex Peric, the Googan Baits Drag n' Drop is a finesse killer. The...
GOOGAN BAITS

Krackin` Craw 3" (9 pack)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Googan Baits Krackin' Craw is the perfect option for flipping, pitching or adding to...
GOOGAN BAITS

Lunker Log Stick Bait - (5 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Googan Baits 5" Lunker Log was designed by the Googan Squad in the early...
Berkley

Gulp! Minnow Grub - (3 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
GOOGAN BAITS

Mondo Worm - (10 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Big worms catch big fish. The Googan Baits 10" Mondo Worm was created by legendary...
Berkley

Gulp! Nightcrawler - (6 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Gulp! Nightcrawler is great on spinner rigs and weedless jigheads and is an excellent...
Keitech

Noisy Flapper Frog Soft Baits - ( 3.5")

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
Keitech gets "Froggy" with the Noisy Flapper™. The "Noisy Flapper™" buzzing frog has tremendous kicking...
Keitech

Crazy Flapper - 3.6"

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Patent pending design Custom Keitech 2-tone color process Great for Texas rig, Carolina rig and...
Keitech

Crazy Flapper - 3.6"

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Patent pending design Custom Keitech 2-tone color process Great for Texas rig, Carolina rig and...
Keitech

Crazy Flapper - 3.6"

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Patent pending design Custom Keitech 2-tone color process Great for Texas rig, Carolina rig and...
Live Target

Hollow Body Crawfish - 1.5in - 3/8oz

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
The LIVETARGET Hollow Body Crawfish is a type of jig you have certainly never seen...
Gary Yamamoto

Slinko Floater - (5 1/2 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The all-new 5.5” Yamamoto Slinko is unlike anything in our product line. First, the ribbed...
Gary Yamamoto

Yamamoto Zako Swimbait - (3 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The all-new 3” Zako is in response to demand from our pros and our customers....
Berkley

Translucent Shrimp

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Looks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for...
+2 More
Berkley

Gulp! Saltwater Grub - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Gulp! Sinking Minnow - (5 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
GOOGAN BAITS

Slim Shake Worm - (6 1/2 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The all-new Googan Baits 6.5" Slim Shake Worm can do it all! Rig it on...
+2 More
Berkley

Gulp! Saltwater Swimming Mullet - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Gulp! Saltwater Swimming Mullet - (6 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Tsunami

Holographic Replica Sand Eel - (8")

Regular price $5.49 - $6.99
Regular price $0.00 Sale price $5.49 - $6.99
Unit price
The Tsunami Holographic Replica Sand Eel is an authentically detailed, vivid 3D eel that features...
Tsunami

Holographic Squid - 4"

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
Tough, realistically soft vinyl bodies with molded-in actions True to life reflective holographic foil core...
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