71st Anniversary Sale
Category
Subcategory
Brand
- 180s
- Abu Garcia
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- NEW PHASE
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- NO LIVE BAIT NEEDED
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- RELIANCE
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- RUN OFF LURE
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- SUPER STRIKE
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- The Fish Grip
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- TOADFISH
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- True Grit
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- Wide Open
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- WISCONSIN PH
- Work Sharp
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Style
Activity
Best selling
Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old
Holographic 6" Shad - 2 3/8oz -3pk : holographic-6-shad-2-3-8oz-3pk-pearl-spot
Holographic 5" Shad - 1 3/8oz - 3pk : holographic-5-shad-1-3-8oz-3pk-pearl-spot
8" Paddle Tail Swimbaits : 8-paddle-tail-swimbaits-hell-yeah-butter
Trout Worms : trout-worms-matte-white
Loose Shad Body - (6 inch) : loose-shad-body-6-inch-white
Holographic Swim Shad Soft Bait - 3" : holographic-swim-shad-soft-bait-3-pearl-spot
CrushCity Freeloader Soft Bait - (4-1/4 inch) : crushcity-freeloader-soft-bait-4-1-4-inch-sight-flash
5" Paddle Tail Swimbaits : 5-paddle-tail-swimbaits-hell-yeah-butter
Trout Slayer : trout-slayer-white
Gulp! Sinking Minnow - (5 inch) : gulp-sinking-minnow-5-inch-pumpkinseed
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-white
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-white
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-pearl-white
Loose Shad Body (9 inch) - : loose-shad-body-9-inch-white
PowerBait Drip Minnow - (4 inch) : powerbait-drip-minnow-4-inch-white-shiner
Senko Stickbait - (4 inch) : senko-stickbait-4-inch-blue-pearl-large-black-hologram
Senko Stickbait - (4 inch) : senko-stickbait-4-inch-cream-white
Senko Stickbait - (5 inch) : senko-stickbait-5-inch-cream-white
PowerBait Floating Mice Tails - (2 inch) : powerbait-floating-mice-tails-2-inch-bubblegum-white
PowerBait Drip Swimmer - (4 inch) : powerbait-drip-swimmer-4-inch-white-shiner
Holographic Heavy Swim Shad Soft Baits - 6.5" : holographic-heavy-swim-shad-soft-baits-6-5-opaque-white
Holographic Heavy Swim Shad Soft Baits - 6.5" : holographic-heavy-swim-shad-soft-baits-6-5-pearl-spot
Holographic Heavy Swim Shad Soft Bait 5" : holographic-heavy-swim-shad-soft-bait-5-pearl-spot
Holographic Squid - 6" : holographic-squid-6-glow-fleck
Holographic Squid - 4" : holographic-squid-4-glow-fleck
PowerBait Power Jerk Shad - (5 inch) : powerbait-power-jerk-shad-5-inch-disco-violet
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-white-back-shad
Loose Shad Body - (6 inch) : loose-shad-body-6-inch-glow
Loose Shad Body - (9 inch) : loose-shad-body-9-inch-white-1
Loose Shad Body - (9 inch) : loose-shad-body-9-inch-glow
Tail Clapper Swimbait - (5 inch) : tail-clapper-swimbait-5-inch-white
ChatterSpike - (4-1/2 inch) : chatterspike-4-1-2-inch-electric-shad
Gulp! Alive! Swimming Mullet : gulp-alive-swimming-mullet-pearl-white
Magdraft Freestyle Swimbait - (6 inch) : magdraft-freestyle-swimbait-6-inch-albino-pearl-shad
Spark Shad Paddletail Swimbait - (4 inch) : spark-shad-paddletail-swimbait-4-inch-hiuo
Spark Shad Paddletail Swimbait - (5 inch) : spark-shad-paddletail-swimbait-5-inch-hiuo
Paddlin' Beaver Soft Bait - (3.5 inch) : paddlin-beaver-soft-bait-3-5-inch-pearl
Flapper Grub Soft Bait - (4 inch) : flapper-grub-soft-bait-4-inch-sight-flash
Flapper Grub Soft Bait - (4 inch) : flapper-grub-soft-bait-4-inch-pearl
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-raw
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-raw
Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-pearl-white
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-hd-rainbow-trout
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-albino
Easy Shiner Swimbait - (5 inch) : easy-shiner-swimbait-5-inch-sight-flash
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-albino-pearl-shad
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-pro-blue-chart
Dark Sleeper Swimbait - 3" - 3/8oz : dark-sleeper-swimbait-3-3-8oz-shiraou
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-shirauo
Dark Sleeper Swimbait - (3/4 oz./3 inch) : dark-sleeper-swimbait-3-4-oz-3-inch-shiraou
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-ayu
Magdraft Swimbait - 8" - 3 1/10oz : magdraft-swimbait-8-3-1-10oz-albino-pearl-shad
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-wakasagi
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-shirauo
Gulp! Alive! Saltwater Grub - (4 inch) : gulp-alive-saltwater-grub-4-inch-pearl-white
Gulp! Alive! Saltwater Grub - (6 inch) : gulp-alive-saltwater-grub-6-inch-pearl-white
Gulp! Alive! Saltwater Grub - (6 inch) : gulp-alive-saltwater-grub-6-inch-glow
Bully Wa II Frog : bully-wa-ii-frog-05
Finesse Shadz - (4") : finesse-shadz-4-shiner
Gulp! Alive! Waxies : gulp-alive-waxies-white
Holographic 5" Shad - 1 3/8oz - 3pk : holographic-5-shad-1-3-8oz-3pk-pearl-spot
8" Paddle Tail Swimbaits : 8-paddle-tail-swimbaits-hell-yeah-butter
Trout Worms : trout-worms-matte-white
Loose Shad Body - (6 inch) : loose-shad-body-6-inch-white
Holographic Swim Shad Soft Bait - 3" : holographic-swim-shad-soft-bait-3-pearl-spot
CrushCity Freeloader Soft Bait - (4-1/4 inch) : crushcity-freeloader-soft-bait-4-1-4-inch-sight-flash
5" Paddle Tail Swimbaits : 5-paddle-tail-swimbaits-hell-yeah-butter
Trout Slayer : trout-slayer-white
Gulp! Sinking Minnow - (5 inch) : gulp-sinking-minnow-5-inch-pumpkinseed
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-white
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-white
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-pearl-white
Loose Shad Body (9 inch) - : loose-shad-body-9-inch-white
PowerBait Drip Minnow - (4 inch) : powerbait-drip-minnow-4-inch-white-shiner
Senko Stickbait - (4 inch) : senko-stickbait-4-inch-blue-pearl-large-black-hologram
Senko Stickbait - (4 inch) : senko-stickbait-4-inch-cream-white
Senko Stickbait - (5 inch) : senko-stickbait-5-inch-cream-white
PowerBait Floating Mice Tails - (2 inch) : powerbait-floating-mice-tails-2-inch-bubblegum-white
PowerBait Drip Swimmer - (4 inch) : powerbait-drip-swimmer-4-inch-white-shiner
Holographic Heavy Swim Shad Soft Baits - 6.5" : holographic-heavy-swim-shad-soft-baits-6-5-opaque-white
Holographic Heavy Swim Shad Soft Baits - 6.5" : holographic-heavy-swim-shad-soft-baits-6-5-pearl-spot
Holographic Heavy Swim Shad Soft Bait 5" : holographic-heavy-swim-shad-soft-bait-5-pearl-spot
Holographic Squid - 6" : holographic-squid-6-glow-fleck
Holographic Squid - 4" : holographic-squid-4-glow-fleck
PowerBait Power Jerk Shad - (5 inch) : powerbait-power-jerk-shad-5-inch-disco-violet
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-white-back-shad
Loose Shad Body - (6 inch) : loose-shad-body-6-inch-glow
Loose Shad Body - (9 inch) : loose-shad-body-9-inch-white-1
Loose Shad Body - (9 inch) : loose-shad-body-9-inch-glow
Tail Clapper Swimbait - (5 inch) : tail-clapper-swimbait-5-inch-white
ChatterSpike - (4-1/2 inch) : chatterspike-4-1-2-inch-electric-shad
Gulp! Alive! Swimming Mullet : gulp-alive-swimming-mullet-pearl-white
Magdraft Freestyle Swimbait - (6 inch) : magdraft-freestyle-swimbait-6-inch-albino-pearl-shad
Spark Shad Paddletail Swimbait - (4 inch) : spark-shad-paddletail-swimbait-4-inch-hiuo
Spark Shad Paddletail Swimbait - (5 inch) : spark-shad-paddletail-swimbait-5-inch-hiuo
Paddlin' Beaver Soft Bait - (3.5 inch) : paddlin-beaver-soft-bait-3-5-inch-pearl
Flapper Grub Soft Bait - (4 inch) : flapper-grub-soft-bait-4-inch-sight-flash
Flapper Grub Soft Bait - (4 inch) : flapper-grub-soft-bait-4-inch-pearl
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-raw
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-raw
Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-pearl-white
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-hd-rainbow-trout
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-albino
Easy Shiner Swimbait - (5 inch) : easy-shiner-swimbait-5-inch-sight-flash
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-albino-pearl-shad
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-pro-blue-chart
Dark Sleeper Swimbait - 3" - 3/8oz : dark-sleeper-swimbait-3-3-8oz-shiraou
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-shirauo
Dark Sleeper Swimbait - (3/4 oz./3 inch) : dark-sleeper-swimbait-3-4-oz-3-inch-shiraou
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-ayu
Magdraft Swimbait - 8" - 3 1/10oz : magdraft-swimbait-8-3-1-10oz-albino-pearl-shad
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-wakasagi
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-shirauo
Gulp! Alive! Saltwater Grub - (4 inch) : gulp-alive-saltwater-grub-4-inch-pearl-white
Gulp! Alive! Saltwater Grub - (6 inch) : gulp-alive-saltwater-grub-6-inch-pearl-white
Gulp! Alive! Saltwater Grub - (6 inch) : gulp-alive-saltwater-grub-6-inch-glow
Bully Wa II Frog : bully-wa-ii-frog-05
Finesse Shadz - (4") : finesse-shadz-4-shiner
Gulp! Alive! Waxies : gulp-alive-waxies-white
Tsunami
Holographic 6" Shad - 2 3/8oz -3pk
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
/
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
Tsunami
Holographic 5" Shad - 1 3/8oz - 3pk
Regular price
$6.99
Regular price
$0.00
Sale price
$6.99
Unit price
/
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
NO LIVE BAIT NEEDED
8" Paddle Tail Swimbaits
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
/
With a square boot tail design that thumps even at the slowest retrieve speeds, the...
The Trout Magnet Worms have proven to be the best size and colors for trout....
Run Off Lures
Loose Shad Body - (6 inch)
Regular price
$1.50
Regular price
$0.00
Sale price
$1.50
Unit price
/
The Run Off Lures 6" Loose Shad Body provides frantic, lifelike action that game fish...
Tsunami
Holographic Swim Shad Soft Bait - 3"
Regular price
$6.99
Regular price
$0.00
Sale price
$6.99
Unit price
/
Tsunami's® Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
Rapala
CrushCity Freeloader Soft Bait - (4-1/4 inch)
Regular price
$6.99
Regular price
$0.00
Sale price
$6.99
Unit price
/
The Rapala CrushCity Freeloader Soft Bait is the bait you want trailing along for the...
NO LIVE BAIT NEEDED
5" Paddle Tail Swimbaits
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
/
With a more unique wide body profile for their size, the No Live Bait Needed...
The Trout Slayer 6 pc. pack contains (4) bodies and (2) 1/64oz size 6 long-shank...
Berkley
Gulp! Sinking Minnow - (5 inch)
Regular price
$7.99
Regular price
$0.00
Sale price
$7.99
Unit price
/
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley
Gulp! Saltwater Grub - (6 inch)
Regular price
$9.49
Regular price
$0.00
Sale price
$9.49
Unit price
/
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley
Gulp! Saltwater Grub - (5 inch)
Regular price
$8.49
Regular price
$0.00
Sale price
$8.49
Unit price
/
The Berkley Gulp! Saltwater Grub is ideal on jigs or as a trailer and is...
Berkley
Gulp! Saltwater Swimming Mullet - (5 inch)
Regular price
$8.49
Regular price
$0.00
Sale price
$8.49
Unit price
/
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
RUN OFF LURE
Loose Shad Body (9 inch) -
Regular price
$3.50
Regular price
$0.00
Sale price
$3.50
Unit price
/
Berkley
PowerBait Drip Minnow - (4 inch)
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
/
The Berkley 4" PowerBait Drip Minnow is designed to exploit finesse techniques through ultra-realistic design,...
Gary Yamamoto
Senko Stickbait - (4 inch)
Regular price
$8.99
Regular price
$0.00
Sale price
$8.99
Unit price
/
The Gary Yamamoto 4" Senko Stickbait is a staple in the fishing world. The original...
Gary Yamamoto
Senko Stickbait - (5 inch)
Regular price
$8.99
Regular price
$0.00
Sale price
$8.99
Unit price
/
The Gary Yamamoto 5" Senko Stickbait is a staple in the fishing world. The original...
Berkley
PowerBait Floating Mice Tails - (2 inch)
Regular price
$4.99
Regular price
$0.00
Sale price
$4.99
Unit price
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The Berkley 2" PowerBait Floating Mice Tails feature a combination of salmon egg and trout...
Berkley
PowerBait Drip Swimmer - (4 inch)
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
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The Berkley 4" PowerBait Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design,...
Tsunami
Holographic Heavy Swim Shad Soft Baits - 6.5"
Regular price
$12.99
Regular price
$0.00
Sale price
$12.99
Unit price
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2 pack, 4 1/2oz baits Tsunami's Holographic Swim Shad Soft Baits are designed to trigger...
Tsunami
Holographic Heavy Swim Shad Soft Bait 5"
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
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Tsunami's® Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
Tsunami
Holographic Squid - 6"
Regular price
$10.99
Regular price
$0.00
Sale price
$10.99
Unit price
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Tough, realistically soft vinyl bodies with molded-in actions True to life reflective holographic foil core...
Tsunami
Holographic Squid - 4"
Regular price
$8.99
Regular price
$0.00
Sale price
$8.99
Unit price
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Tough, realistically soft vinyl bodies with molded-in actions True to life reflective holographic foil core...
Berkley
PowerBait Power Jerk Shad - (5 inch)
Regular price
$4.99
Regular price
$0.00
Sale price
$4.99
Unit price
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The Berkley 5" PowerBait Power Jerk Shad is a truly versatile jerk bait with an...
MEGABASS
Magdraft Swimbait - (6 inch)
Regular price
$17.99
Regular price
$0.00
Sale price
$17.99
Unit price
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Designed for hard-thumping action with a medium-slow to medium retrieve, the Megabass 6" Magdraft Swimbait's...
Run Off Lures
Loose Shad Body - (9 inch)
Regular price
$3.50 - $3.99
Regular price
$0.00
Sale price
$3.50 - $3.99
Unit price
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The Run Off Lures 9" Loose Shad Body provides frantic, lifelike action that game fish...
Stack Tackle
Tail Clapper Swimbait - (5 inch)
Regular price
$8.00
Regular price
$0.00
Sale price
$8.00
Unit price
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The Stack Tackle 5" Tail Clapper Swimbait is designed for versatility and performance, making it...
Z-Man
ChatterSpike - (4-1/2 inch)
Regular price
$4.99
Regular price
$0.00
Sale price
$4.99
Unit price
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The Z-Man 4.5 Inch ChatterSpike refreshes your favorite bladed jigs and spinnerbaits with lively, seductive...
Berkley
Gulp! Alive! Swimming Mullet
Regular price
$19.99
Regular price
$0.00
Sale price
$19.99
Unit price
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Realistic head and body design High action swimming tail Expand your strike zone with Gulp!...
MEGABASS
Magdraft Freestyle Swimbait - (6 inch)
Regular price
$14.99
Regular price
$0.00
Sale price
$14.99
Unit price
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The Megabass Magdraft Freestyle Swimbait is the ultimate swimbait for big bass sessions. With a...
MEGABASS
Spark Shad Paddletail Swimbait - (4 inch)
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
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The Megabass Spark Shad Paddletail Swimbait 4 is a hand-poured paddle-tail worm with a hull-design...
MEGABASS
Spark Shad Paddletail Swimbait - (5 inch)
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
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Jointly developed with Japanese lunker hunter Tetsuya Nakamura, the Megabass Spark Shad 5 paddletail represents...
Keitech
Paddlin' Beaver Soft Bait - (3.5 inch)
Regular price
$6.49
Regular price
$0.00
Sale price
$6.49
Unit price
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The Keitech Paddlin' Beaver Soft Bait has arrived! Every bait has its time and place...
Keitech
Flapper Grub Soft Bait - (4 inch)
Regular price
$6.49
Regular price
$0.00
Sale price
$6.49
Unit price
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The Keitech 4 Inch Flapper Grub Soft Bait fills the need of the angler who...
Berkley
PowerBait Nessie Soft Glide Bait - (9 inch)
Regular price
$12.99
Regular price
$0.00
Sale price
$12.99
Unit price
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The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
Berkley
PowerBait Nessie Soft Glide Bait - (7 inch)
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
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The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
Berkley
Gulp! Saltwater Pogy - (3 inch)
Regular price
$8.49
Regular price
$0.00
Sale price
$8.49
Unit price
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The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley
PowerBait® CullShad - 6" - 1 1/5oz
Regular price
$11.99
Regular price
$0.00
Sale price
$11.99
Unit price
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Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level,...
Keitech
Easy Shiner Swimbait - (5 inch)
Regular price
$8.49
Regular price
$0.00
Sale price
$8.49
Unit price
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The Keitech 5 Inch Easy Shiner Swimbait combines the unsymmetrical body of the Shad Impact...
MEGABASS
Dark Sleeper Swimbait - 3" - 3/8oz
Regular price
$6.99
Regular price
$0.00
Sale price
$6.99
Unit price
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THE DARK SLEEPER SWIMBAIT WAS DEVELOPED TO TARGET FISH HOLDING TO BOTTOM STRUCTURE WITH OVERWHELMING...
MEGABASS
Dark Sleeper Swimbait - 2.4" - 1/4oz
Regular price
$5.99
Regular price
$0.00
Sale price
$5.99
Unit price
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NOW AVAILABLE IN A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED...
MEGABASS
Dark Sleeper Swimbait - (3/4 oz./3 inch)
Regular price
$8.99
Regular price
$0.00
Sale price
$8.99
Unit price
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The Megabass 3" Dark Sleeper Swimbait was developed to target fish holding to bottom structure...
MEGABASS
Magdraft Swimbait - 8" - 3 1/10oz
Regular price
$24.99
Regular price
$0.00
Sale price
$24.99
Unit price
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LENGTH 8" WEIGHT 3-1/10OZ HOOK #2/0 AT 8” AND OVER 3OZ, THE MAGDRAFT IS...
MEGABASS
Dark Sleeper Swimbait - 3.8" - 1oz
Regular price
$7.99
Regular price
$0.00
Sale price
$7.99
Unit price
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THE DARK SLEEPER SWIMBAIT WAS DEVELOPED TO TARGET FISH HOLDING TO BOTTOM STRUCTURE WITH OVERWHELMING...
Berkley
Gulp! Alive! Saltwater Grub - (4 inch)
Regular price
$19.99
Regular price
$0.00
Sale price
$19.99
Unit price
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Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are...
Berkley
Gulp! Alive! Saltwater Grub - (6 inch)
Regular price
$19.99
Regular price
$0.00
Sale price
$19.99
Unit price
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The Berkley Gulp! Alive! Saltwater Grub is ideal on jigs or as a trailer and...
Bully Wa has grown up! Bully Wa is the original keeled belly frog that walks...
The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make...
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are...
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