Lures

Category

Subcategory

Brand

Style

Color

Activity

Translucent Shrimp : translucent-shrimp-scooby
Slim Shake Worm - (6 1/2 inch) : slim-shake-worm-6-1-2-inch-junebug
Holographic Replica Sand Eel - (8") : holographic-replica-sand-eel-8-black
Holographic Replica Sand Eel - (8") : holographic-replica-sand-eel-8-olive-back
Holographic Squid - 4" : holographic-squid-4-glow-fleck
Holographic Squid - 6" : holographic-squid-6-hot-pink-gold
3 IN Curly Tail Grub : 3-in-curly-tail-grub-black
Ned Rigs 1/16oz : ned-rigs-1-16oz-smoke
Ned Rigs 1/16oz : ned-rigs-1-16oz-green-pumpkin
Ned Rigs 1/16oz : ned-rigs-1-16oz-cinnamon
Ned Rigs 1/16oz : ned-rigs-1-16oz-black-red
Weedless Ned Rig 1/16 : weedless-ned-rig-1-16-cinnamon
Weedless Ned Rig 1/16 : weedless-ned-rig-1-16-black-red
Weedless Ned Rig 1/8 : weedless-ned-rig-1-8-black-red
Noisy Flapper Frog Soft Baits - ( 3.5") : noisy-flapper-frog-soft-baits-3-5-001s
Case Magic Stik - (4 1/2 inch) : case-magic-stik-4-1-2-inch-bubble-gum
Case Magic Stik - (4 1/2 inch) : case-magic-stik-4-1-2-inch-green-frog
Case Magic Stik - (4 1/2 inch) : case-magic-stik-4-1-2-inch-black
Case Magic Stik - (4 1/2 inch) : case-magic-stik-4-1-2-inch-watermelon-red-fleck
Case Magic Stik - (4 1/2 inch) : case-magic-stik-4-1-2-inch-green-pumpkin
Case Magic Stik - (4 1/2 inch) : case-magic-stik-4-1-2-inch-watermelon-seed
Case Magic Stik - (4 1/2 inch) : case-magic-stik-4-1-2-inch-root-beer-green-flake
Smallie Smasher (3.5" - 12 Pack) : smallie-smasher-3-5-12-pack-chartruse-white-laminate
Razor Shadz - (4.5") : razor-shadz-4-5-pearl
Razor Shadz - (4.5") : razor-shadz-4-5-black-blue
Razor Shadz - (4.5") : razor-shadz-4-5-hot-snakes
Sand Eel - 5" : sand-eel-5-chartreuse-white
Squid Skirts - 3" : squid-skirts-3-white
Squid Skirts - 3" : squid-skirts-3-yellow
Holographic Swim Shad Soft Baits- 4in 6pk : holographic-swim-shad-soft-baits-4in-6pk-limetreuse
Holographic Swim Shad Soft Baits- 4in 6pk : holographic-swim-shad-soft-baits-4in-6pk-olive-back-clear
Holographic 5" Shad - 1 3/8oz - 3pk : holographic-5-shad-1-3-8oz-3pk-pearl-spot
Holographic 5" Shad : holographic-5-shad-golden-bunker
Holographic 6" Shad - 2 3/8oz - 3pk : holographic-6-shad-2-3-8oz-3pk-olive-back-clear
Holographic Swim Shad Soft Bait 9" : holographic-swim-shad-soft-bait-9-bunker
Holographic Swim Shad Soft Bait 9" : holographic-swim-shad-soft-bait-9-opaque-chartreuse
Straight Long Jig Tail : straight-long-jig-tail-red
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-black-chartreuse
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-camo
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-watermelon-red-glitter
PowerBait MaxScent Flat Worm - (3.6 inches) : powerbait-maxscent-flat-worm-3-6-inches-green-pumpkin
PowerBait MaxScent Power Chunk : powerbait-maxscent-power-chunk-black-blue-fleck
Doormat Fluke Rig Squid : doormat-fluke-rig-squid-glow-white
Rigged Squid 2 Pack : rigged-squid-2-pack-glow-green
Sand Eel - 7" : sand-eel-7-real-pearl
Squid Skirts - 3" : squid-skirts-3-pink
Squid Skirts - 3" : squid-skirts-3-green
Holographic Swim Shad Soft Bait - 5" : holographic-swim-shad-soft-bait-5-olive-back-clear
Holographic Heavy Swim Shad Soft Bait 5" : holographic-heavy-swim-shad-soft-bait-5-opaque-chartreuse
Holographic Heavy Swim Shad Soft Bait 5" : holographic-heavy-swim-shad-soft-bait-5-opaque-white
Holographic 6" Shad : holographic-6-shad-limetreuse
Holographic 6" Shad - 2 3/8oz -3pk : holographic-6-shad-2-3-8oz-3pk-pearl-spot
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-pumpkinseed
PowerBait Power Worms - (7 inch) : powerbait-power-worms-7-inch-watermelon-red-glitter
PowerBait Floating Trout Worm - (3") : powerbait-floating-trout-worm-3-ch
PowerBait MaxScent D-Worm - (5.5 inch) : powerbait-maxscent-d-worm-5-5-inch-green-pumpkin
PowerBait MaxScent D-Worm - (5.5 inch) : powerbait-maxscent-d-worm-5-5-inch-black
PowerBait MaxScent D-Worm - (5.5 inch) : powerbait-maxscent-d-worm-5-5-inch-baby-bass
PowerBait MaxScent D-Worm - (5.5 inch) : powerbait-maxscent-d-worm-5-5-inch-watermelon-red
PowerBait® PowerStinger Soft Bait - 4 1/4" : powerbait®-powerstinger-soft-bait-4-1-4-occ
Berkley

Translucent Shrimp

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Looks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for...
GOOGAN BAITS

Slim Shake Worm - (6 1/2 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The all-new Googan Baits 6.5" Slim Shake Worm can do it all! Rig it on...
Tsunami

Holographic Replica Sand Eel - (8")

Regular price $5.49 - $6.99
Regular price $0.00 Sale price $5.49 - $6.99
Unit price
The Tsunami Holographic Replica Sand Eel is an authentically detailed, vivid 3D eel that features...
Tsunami

Holographic Squid - 4"

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
Tough, realistically soft vinyl bodies with molded-in actions True to life reflective holographic foil core...
Tsunami

Holographic Squid - 6"

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
Tough, realistically soft vinyl bodies with molded-in actions True to life reflective holographic foil core...
Mister Twister

3 IN Curly Tail Grub

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
This is the original Curly Tail lure. A generation of fishermen have been catching record...
MATZUO

Ned Rigs 1/16oz

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The ultimate stealth rig Produces bass in all conditions 5 Ned-style jigheads, pre-rigged with Stik-O...
MATZUO

Weedless Ned Rig 1/16

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
New weedless design Pre-rigged contoured finesse head with matching bodyPre-rigged 4 Pack Versatile, multi-species and...
MATZUO

Weedless Ned Rig 1/8

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
New weedless design Pre-rigged 4 Pack Versatile, multi-species and easy to fish
Keitech

Noisy Flapper Frog Soft Baits - ( 3.5")

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
Keitech gets "Froggy" with the Noisy Flapper™. The "Noisy Flapper™" buzzing frog has tremendous kicking...
+2 More
Fishing Complete

Case Magic Stik - (4 1/2 inch)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Like its big brother, the original Case Plastics 'Magic Stik' has been a staple in...
Big Bite Baits

Smallie Smasher (3.5" - 12 Pack)

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
The Smallie Smasher is an outstanding drop shot bait with a unique design. The solid...
Z-Man

Razor Shadz - (4.5")

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile,...
Savage Gear

Sand Eel - 5"

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear® Sand...
SEA STRIKER

Squid Skirts - 3"

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
Soft 3” vinyl squid ideal for flounder rigs, daisy chains, and trolling. Five pieces per...
SEA STRIKER

Squid Skirts - 3"

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
Soft 3” vinyl squid ideal for flounder rigs, daisy chains, and trolling. Five pieces per...
Tsunami

Holographic Swim Shad Soft Baits- 4in 6pk

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
Tsunami's® Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
Tsunami

Holographic 5" Shad - 1 3/8oz - 3pk

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
Tsunami

Holographic 5" Shad

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
Tsunami

Holographic 6" Shad - 2 3/8oz - 3pk

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
Tsunami

Holographic Swim Shad Soft Bait 9"

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
Tsunami's® Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
OTTER TAIL LURES

Straight Long Jig Tail

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
Soft and flexible, with a hypnotic undulating motion, the Otter Tail Straight Jig Tail outperforms...
+1 More
Berkley

PowerBait Power Worms - (4 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The PowerBait Power Worms feature a ribbontail design and a soft but firm texture irresistible...
Berkley

PowerBait MaxScent Flat Worm - (3.6 inches)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

PowerBait MaxScent Power Chunk

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
RUN OFF LURE

Doormat Fluke Rig Squid

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
Stop messing around, use The Run Off Lure Squid Teaser Fluke Rig and get back...
RUN OFF LURE

Rigged Squid 2 Pack

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
Run Off Lures 4-1/2'''' Squid are available rigged (2 pack) and unrigged (5 pack). Rigged...
Savage Gear

Sand Eel - 7"

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear® Sand...
SEA STRIKER

Squid Skirts - 3"

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
Soft 3” vinyl squid ideal for flounder rigs, daisy chains, and trolling. Five pieces per...
SEA STRIKER

Squid Skirts - 3"

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
Soft 3” vinyl squid ideal for flounder rigs, daisy chains, and trolling. Five pieces per...
Tsunami

Holographic Swim Shad Soft Bait - 5"

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Tsunami's® Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
Tsunami

Holographic Heavy Swim Shad Soft Bait 5"

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Tsunami's® Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
Tsunami

Holographic 6" Shad

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
Tsunami

Holographic 6" Shad - 2 3/8oz -3pk

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl...
Berkley

PowerBait Power Worms - (7 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The PowerBait Power Worms feature a ribbontail design and a soft but firm texture irresistible...
Berkley

PowerBait Floating Trout Worm - (3")

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over...
Berkley

PowerBait MaxScent D-Worm - (5.5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

PowerBait® PowerStinger Soft Bait - 4 1/4"

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology...
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