Lures

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Subcategory

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Style

Color

Activity

Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-nude-bass
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-brownie
Magdraft Swimbait - 8" - 3 1/10oz : magdraft-swimbait-8-3-1-10oz-rainbow
Magdraft Swimbait - (10 inch) : magdraft-swimbait-10-inch-rainbow
Sand Eel Lure - (1.5oz) : sand-eel-lure-1-5oz-natural
Magdraft Swimbait - 8" - 3 1/10oz : magdraft-swimbait-8-3-1-10oz-ayu
Magdraft Swimbait - 8" - 3 1/10oz : magdraft-swimbait-8-3-1-10oz-albino-pearl-shad
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-hanahaze
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-biwako-yoshinobori
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-clear-pink
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-wakasagi
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-shirauo
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-mutsugorou
5" Paddle Tail Swimbaits : 5-paddle-tail-swimbaits-purple-haze
5" Paddle Tail Swimbaits : 5-paddle-tail-swimbaits-limesider
5" Paddle Tail Swimbaits : 5-paddle-tail-swimbaits-green-back
5" Paddle Tail Swimbaits : 5-paddle-tail-swimbaits-hell-yeah-butter
Big Boy Salmon Eggs Trout Bait : big-boy-salmon-eggs-trout-bait-orange
Bully Wa II 65 Frog - (5/8 oz.) : bully-wa-ii-65-frog-5-8-oz-armed-forces
Finesse WormZ - (4") : finesse-wormz-4-junebug
Finesse Shadz - (4") : finesse-shadz-4-green-pumpkin-blue-flake
Gulp! Alive! Saltwater Grub - (4 inch Pint Tub) : gulp-alive-saltwater-grub-4-inch-pint-tub-pearl-white
Gulp! Alive! Saltwater Grub - (6 inch Pint Tub) : gulp-alive-saltwater-grub-6-inch-pint-tub-pearl-white
Gulp! Alive! Saltwater Grub - (6 inch Pint Tub) : gulp-alive-saltwater-grub-6-inch-pint-tub-glow
Gulp! Fat Floating Trout Worm : gulp-fat-floating-trout-worm-chartreuse
Gulp! Fat Floating Trout Worm : gulp-fat-floating-trout-worm-natural
Gulp! Nightcrawler - (6 inch) : gulp-nightcrawler-6-inch-pumpkinseed
Gulp! Saltwater Grub - 6" (4 Pack) : gulp-saltwater-grub-6-4-pack-nuclear-chicken
Gulp! Saltwater Grub - 6" (4 Pack) : gulp-saltwater-grub-6-4-pack-pink-shine
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-sardine
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-new-penny
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-molting
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-nuclear-chicken
Gulp! Sinking Minnow - (5 inch) : gulp-sinking-minnow-5-inch-pumpkinseed
Gulp! Saltwater Swimming Mullet - (6 inch) : gulp-saltwater-swimming-mullet-6-inch-pink
Easy Shiner Swimbait - (5 inch) : easy-shiner-swimbait-5-inch-silver-minnow-flash
Finesse Shadz - (4") : finesse-shadz-4-shiner
Gulp! Alive! Saltwater Shrimp - (4 inch Pint Tub) : gulp-alive-saltwater-shrimp-4-inch-pint-tub-natural
Gulp! Alive! Saltwater Swimming Mullet - (4 inch Pint Tub) : gulp-alive-saltwater-swimming-mullet-4-inch-pint-tub-chatreuse
Gulp! Catfish Dough : gulp-catfish-dough-bloody-blood
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-sight-flash
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-silver-flash
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-sun-gill
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-sexy-shad
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-pro-blue-red-pearl
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-ayu
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-small-mouth-magic
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-black
Senko Stickbait - (4 inch) : senko-stickbait-4-inch-natural-shad
Flippin' Delight Soft Bait - (3.8 inch) : flippin-delight-soft-bait-3-8-inch-dark-green-pumpkin
Flippin' Delight Soft Bait - (3.8 inch) : flippin-delight-soft-bait-3-8-inch-melon
Bladerunner Soft Bait - (4.15 inch) : bladerunner-soft-bait-4-15-inch-dark-green-pumpkin
Bladerunner Soft Bait - (4.15 inch) : bladerunner-soft-bait-4-15-inch-pro-pearl
Finesse WormZ - (4") : finesse-wormz-4-green-pumpkin
Gulp! Alive! Floating Pinched Crawler : gulp-alive-floating-pinched-crawler-chartreuse
Gulp! Alive! Saltwater Eel - (Pint Tub) : gulp-alive-saltwater-eel-pint-tub-natural-eel
Gulp! Alive! Saltwater Swimming Mullet - (4 inch Pint Tub) : gulp-alive-saltwater-swimming-mullet-4-inch-pint-tub-glow
Gulp! Alive! Saltwater Swimming Mullet - (4 inch Pint Tub) : gulp-alive-saltwater-swimming-mullet-4-inch-pint-tub-pearl-white
PowerBait Trout Power Nuggets : powerbait-trout-power-nuggets-chartreuse
PowerBait Trout Power Nuggets : powerbait-trout-power-nuggets-fluorescent-red
+4 More
Megabass

Magdraft Swimbait - (6 inch)

Regular price $17.99
Regular price $0.00 Sale price $17.99
Unit price
Designed for hard-thumping action with a medium-slow to medium retrieve, the Megabass 6" Magdraft Swimbait's...
MEGABASS

Magdraft Swimbait - 8" - 3 1/10oz

Regular price $29.99
Regular price $0.00 Sale price $29.99
Unit price
LENGTH 8" WEIGHT 3-1/10OZ HOOK #2/0   AT 8” AND OVER 3OZ, THE MAGDRAFT IS...
MEGABASS

Magdraft Swimbait - (10 inch)

Regular price $34.99
Regular price $0.00 Sale price $34.99
Unit price
The Megabass 10" Magdraft Swimbait is a beast of a swimbait. Meticulously designed for a...
+1 More
Run Off Lures

Sand Eel Lure - (1.5oz)

Regular price $7.99 - $9.99
Regular price $0.00 Sale price $7.99 - $9.99
Unit price
The Run Off Lure presents another great addition to your tackle box with the Sand...
+1 More
MEGABASS

Dark Sleeper Swimbait - 3.8" - 1oz

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
THE DARK SLEEPER SWIMBAIT WAS DEVELOPED TO TARGET FISH HOLDING TO BOTTOM STRUCTURE WITH OVERWHELMING...
NO LIVE BAIT NEEDED

5" Paddle Tail Swimbaits

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
With a more unique wide body profile for their size, the No Live Bait Needed...
ATLAS-MIKES

Big Boy Salmon Eggs Trout Bait

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Atlas-Mike's Big Boy Salmon Eggs Trout Bait are top-quality eggs put through a special...
River2Sea

Bully Wa II 65 Frog - (5/8 oz.)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
The River2Sea Bully Wa II 65 Frog walks easy on open water around cover and...
Z-Man

Finesse WormZ - (4")

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
When rigged Texas style, on a drop shot rig, or on a shaky head, salt-impregnated...
Z-Man

Finesse Shadz - (4")

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make...
Berkley

Gulp! Alive! Saltwater Grub - (4 inch Pint Tub)

Regular price $22.99
Regular price $0.00 Sale price $22.99
Unit price
Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Alive! Saltwater Grub - (6 inch Pint Tub)

Regular price $22.99
Regular price $0.00 Sale price $22.99
Unit price
The Berkley Gulp! Alive! Saltwater Grub is ideal on jigs or as a trailer and...
Berkley

Gulp! Fat Floating Trout Worm

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more...
Berkley

Gulp! Nightcrawler - (6 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Gulp! Nightcrawler is great on spinner rigs and weedless jigheads and is an excellent...
+2 More
Berkley

Gulp! Saltwater Grub - 6" (4 Pack)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Berkley 6" Gulp! Saltwater Grub is engineered with an authentic grub body shape featuring...
Berkley

Gulp! Saltwater Jerk Shad - 5pk - 5"

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Gulp! Sinking Minnow - (5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Gulp! Saltwater Swimming Mullet - (6 inch)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Keitech

Easy Shiner Swimbait - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech 5 Inch Easy Shiner Swimbait combines the unsymmetrical body of the Shad Impact...
Berkley

Gulp! Alive! Saltwater Shrimp - (4 inch Pint Tub)

Regular price $22.99
Regular price $0.00 Sale price $22.99
Unit price
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Alive! Saltwater Swimming Mullet - (4 inch Pint Tub)

Regular price $22.99
Regular price $0.00 Sale price $22.99
Unit price
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Catfish Dough

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Berkley Gulp! Catfish Dough is fortified with Gulp! flavor chunks, providing a natural bait...
+6 More
Keitech

Swing Impact Swimbaits - ( 3.5")

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six...
+17 More
Gary Yamamoto

Senko Stickbait - (4 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Gary Yamamoto 4" Senko Stickbait is a staple in the fishing world. The original...
BEASTCOAST

Flippin' Delight Soft Bait - (3.8 inch)

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
After a year of playing with prototypes, the 3.8'' Beast Coast Flippin' Delight Soft Bait...
BEASTCOAST

Bladerunner Soft Bait - (4.15 inch)

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The Beast Coast 4.15" Bladerunner Soft Bait is designed with the perfect profile to run...
Berkley

Gulp! Alive! Floating Pinched Crawler

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Lifelike imitation of a nightcrawler pinched off Perfect for trout and panfish Expand your strike...
Berkley

Gulp! Alive! Saltwater Eel - (Pint Tub)

Regular price $22.99
Regular price $0.00 Sale price $22.99
Unit price
The Gulp! Alive! Saltwater Eel is an ideal replacement for live eels as the scent,...
Berkley

PowerBait Trout Power Nuggets

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Berkley PowerBait Trout Power Nuggets resemble hatchery food many trout are reared on, allowing...
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