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Gulp! Alive! Saltwater Eel : gulp-alive-saltwater-eel-natural-eel
Gulp! Alive! Saltwater Swimming Mullet - (4 inch) : gulp-alive-saltwater-swimming-mullet-4-inch-glow
Gulp! Alive! Saltwater Swimming Mullet - (4 inch) : gulp-alive-saltwater-swimming-mullet-4-inch-pearl-white
Gulp! Alive! Saltwater Grub - (4 inch) : gulp-alive-saltwater-grub-4-inch-chartreuse
PowerBait Trout Power Nuggets : powerbait-trout-power-nuggets-bpnc
PowerBait Trout Bait : powerbait-trout-bait-green-pumpkin
Senko Stickbait - (5 inch) : senko-stickbait-5-inch-chartreuse-w-chartreuse-and-green-flake
Senko Stickbait - (5 inch) : senko-stickbait-5-inch-watermelon-magic
Holographic Weighted Eel - 9" : holographic-weighted-eel-9-black-back
LizardZ - (6") : lizardz-6-watermelon-red-glitter
LizardZ - (6") : lizardz-6-green-pumpkin
Soft Bait Spring - 8PK - X-Large : soft-bait-spring-8pk-x-large-stainless
Diezel Minnowz - (5") : diezel-minnowz-5-83
Pogy Shad 1/16oz. : pogy-shad-1-16oz-2
Pogy Shad 1/16oz. : pogy-shad-1-16oz-4
3" Paddle Tail - 5pk : 3-paddle-tail-5pk-limesider
3" Paddle Tail - 5pk : 3-paddle-tail-5pk-mud-minnow
3" Paddle Tail - 5pk : 3-paddle-tail-5pk-hell-yeah-butter
BladeRunner Soft Bait - (4.15") : bladerunner-soft-bait-4-15-bruised
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-silver-flash
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-sungill
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-bluegill-flash
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-tennesse-shad
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-pro-blue-red-pearl
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-black
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-smallmouth-magic
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-sexy-shad
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-green-pumpkin
Ringworm Softbait - (4 inch) : ringworm-softbait-4-inch-white
Ringworm Softbait - (4 inch) : ringworm-softbait-4-inch-alewife
Swing Impact Swimbaits - ( 4") : swing-impact-swimbaits-4-threadfin-shad
Swing Impact Swimbaits - ( 4") : swing-impact-swimbaits-4-tennessee
Swing Impact Swimbaits - ( 4") : swing-impact-swimbaits-4-pro-blue-red-pearl
Swing Impact Swimbaits - ( 4") : swing-impact-swimbaits-4-bluegill-flash
Swing Impact Swimbaits - ( 4") : swing-impact-swimbaits-4-electric-shad
Swing Impact Swimbaits - ( 4") : swing-impact-swimbaits-4-electric-blue-chartreuse
Swing Impact Swimbaits - ( 4") : swing-impact-swimbaits-4-rainbow-shad
PowerBait Trout Bait : powerbait-trout-bait-chartreuse
Senko Stickbait - (5 inch) : senko-stickbait-5-inch-blue-pearl-w-silver-flake
Holographic Weighted Eel - 7" : holographic-weighted-eel-7-black-back
Holographic Weighted Eel - 9" : holographic-weighted-eel-9-olive-back
Kamikaze Swimon (4.25" - 6 Pack) : kamikaze-swimon-4-25-6-pack-green-pumpkin-chartruse-swirl
Kamikaze Swimon (4.25" - 6 Pack) : kamikaze-swimon-4-25-6-pack-pearl
Soft Bait Spring - 8PK - Large : soft-bait-spring-8pk-large-stainless
Mag 12`` Buzz worm : mag-12-buzz-worm-green-pumpkin
Gulp! Killer Crawler - (3 inch) : gulp-killer-crawler-3-inch-dark-crawler-chartreuse-pepper
Gulp! Minnow Grub - (3 inch) : gulp-minnow-grub-3-inch-black
Gulp! Minnow Grub - (3 inch) : gulp-minnow-grub-3-inch-fluorescent-orange
Rattlin' Ned Stick Bait - (2 3/4 inch) : rattlin-ned-stick-bait-2-3-4-inch-canada-craw
Gulp! Sinking Minnow - (5 inch) : gulp-sinking-minnow-5-inch-watermelon-red-glitter
Slim Shake Worm - (6 1/2 inch) : slim-shake-worm-6-1-2-inch-blue-baby
Slim Shake Worm - (6 1/2 inch) : slim-shake-worm-6-1-2-inch-okeechobee-craw
Gulp! Saltwater Swimming Mullet - (6 inch) : gulp-saltwater-swimming-mullet-6-inch-pearl-white
Saucy Swimmer Swimbait - (3.3 inch) : saucy-swimmer-swimbait-3-3-inch-green-gizard-shad
Saucy Swimmer Swimbait - (3.8 inch) : saucy-swimmer-swimbait-3-8-inch-electric-shad
Holographic Replica Sand Eel - (6") : holographic-replica-sand-eel-6-olive-back
Holographic Squid - 6" : holographic-squid-6-chartreuse-clear
Hang 10 worm blue fleck : hang-10-worm-blue-fleck-blue-fleck
Hang 10 bait : hang-10-bait-red-shad
Little Spider Soft Baits - ( 2") : little-spider-soft-baits-2-green-pumpkin
Berkley

Gulp! Alive! Saltwater Eel

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Gulp! Alive! Saltwater Eel is an ideal replacement for live eels as the scent,...
Berkley

Gulp! Alive! Saltwater Swimming Mullet - (4 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Alive! Saltwater Grub - (4 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are...
Berkley

PowerBait Trout Power Nuggets

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over...
+1 More
Berkley

PowerBait Trout Bait

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over...
+4 More
Gary Yamamoto

Senko Stickbait - (5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in...
Tsunami

Holographic Weighted Eel - 9"

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
All of these lures are tank tested to assure proper performance and strike triggering action....
Z-Man

LizardZ - (6")

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
A smooth body style, curly tail, and natural-swimming legs converge to make LizardZ as enticing...
EAGLE CLAW

Soft Bait Spring - 8PK - X-Large

Regular price $4.19
Regular price $4.19 Sale price $4.19
Unit price
The Eagle Claw Lazer Sharp Soft Bait Spring is designed to firmly secure your soft...
Z-Man

Diezel Minnowz - (5")

Regular price $6.49 - $8.99
Regular price $0.00 Sale price $6.49 - $8.99
Unit price
Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the...
Betts

Pogy Shad 1/16oz.

Regular price $2.49
Regular price $0.00 Sale price $2.49
Unit price
Most natural swimming shad. Red Blush on bottom makes it deadly. Designed to perform. Gold...
NO LIVE BAIT NEEDED

3" Paddle Tail - 5pk

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
No Live Bait Needed 3" Paddle Tails are one of the most sought-after soft body...
BEASTCOAST

BladeRunner Soft Bait - (4.15")

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The BladeRunner Soft Bait is designed with the perfect profile to run behind your Jackhammer,...
+4 More
Keitech

FAT Swing Impact Soft Baits - ( 4.8")

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech 4.8-Inch FAT Swing Impact has taken the Paddle tail swim bait to the...
MISTER TWISTER

Ringworm Softbait - (4 inch)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The Mister Twister 4" Ringworm is one of the most creative and versatile soft plastic...
+7 More
Keitech

Swing Impact Swimbaits - ( 4")

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six...
Tsunami

Holographic Weighted Eel - 7"

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
All of these lures are tank tested to assure proper performance and strike triggering action....
Big Bite Baits

Kamikaze Swimon (4.25" - 6 Pack)

Regular price $4.39
Regular price $0.00 Sale price $4.39
Unit price
The Kamikaze Swimon (pronounced “swim on”) was designed specifically to be used as a bladed...
EAGLE CLAW

Soft Bait Spring - 8PK - Large

Regular price $4.19
Regular price $0.00 Sale price $4.19
Unit price
The Eagle Claw Lazer Sharp Soft Bait Spring is designed to firmly secure your soft...
Mister Twister

Mag 12`` Buzz worm

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Mag 12" BUZZ Worm’s tail provides maximum action and vibration. It has a natural,...
Berkley

Gulp! Killer Crawler - (3 inch)

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
Hollow core for lifelike feel and incredible action Still more durable than live nightcrawler Deadly...
Berkley

Gulp! Minnow Grub - (3 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
GOOGAN BAITS

Rattlin' Ned Stick Bait - (2 3/4 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Googan Baits Rattlin' Ned will help you bring the noise. Each 2.75'' Rattlin' Ned...
Berkley

Gulp! Sinking Minnow - (5 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
GOOGAN BAITS

Slim Shake Worm - (6 1/2 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The all-new Googan Baits 6.5" Slim Shake Worm can do it all! Rig it on...
Berkley

Gulp! Saltwater Swimming Mullet - (6 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
GOOGAN BAITS

Saucy Swimmer Swimbait - (3.3 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Googan Baits 3.3" Saucy Swimmer Swimbait features in-line ribs and a below the belly...
GOOGAN BAITS

Saucy Swimmer Swimbait - (3.8 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Googan Baits 3.8" Saucy Swimmer Swimbait features in-line ribs and a below the belly...
Tsunami

Holographic Replica Sand Eel - (6")

Regular price $5.49 - $6.99
Regular price $0.00 Sale price $5.49 - $6.99
Unit price
The Tsunami Holographic Replica Sand Eel is an authentically detailed, vivid 3D eel that features...
Tsunami

Holographic Squid - 6"

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
Tough, realistically soft vinyl bodies with molded-in actions True to life reflective holographic foil core...
Mister Twister

Hang 10 worm blue fleck

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Bass fishermen are going to love the HANG 10! from Mister Twister. This 10" ribbon...
Mister Twister

Hang 10 bait

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Bass fishermen are going to love the HANG 10! from Mister Twister. This 10" ribbon...
Keitech

Little Spider Soft Baits - ( 2")

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The Keitech Little Spider Soft Baits are back after being discontinued. Improvements have been made...
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