71st Anniversary Sale
Category
Subcategory
Brand
- 180s
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- NEW PHASE
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- NO LIVE BAIT NEEDED
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- Northside
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- RELIANCE
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- SUPER STRIKE
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- The Fish Grip
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- True Grit
- Tsunami
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- WEST END
- Wide Open
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- WISCONSIN PH
- Work Sharp
- XTRATUF
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- Z Belt
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Color
Activity
Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old
11" Pro Flutter Spoon Heavy - 7.75oz : 11-pro-flutter-spoon-heavy-7-75oz-chartruese
11" Pro Flutter Spoon - 6oz : 11-pro-flutter-spoon-6oz-chartreuse
11" Pro Flutter Spoon - 6oz : 11-pro-flutter-spoon-6oz-pearl
11" Pro Flutter Spoon - 6oz : 11-pro-flutter-spoon-6oz-chrome
Slimwave 1 oz : slimwave-1-oz-silver
Slimwave 1 oz : slimwave-1-oz-red
Slimwave 1 oz : slimwave-1-oz-green
Ball Jig - 1oz : ball-jig-1oz-white
Ball Jig - 1oz : ball-jig-1oz-glow
Ball Jig - 1oz : ball-jig-1oz-chartreuse-white
PowerBait Drip Swimmer - (4 inch) : powerbait-drip-swimmer-4-inch-hd-goby
PowerBait Drip Swimmer - (4 inch) : powerbait-drip-swimmer-4-inch-hd-blacknose-shiner
PowerBait Drip Minnow - (4 inch) : powerbait-drip-minnow-4-inch-ghost-perch
PowerBait Drip Minnow - (4 inch) : powerbait-drip-minnow-4-inch-hd-goby
Hammer Jig 6 oz : hammer-jig-6-oz-chrome-green
Hammer Jig 2 OZ : hammer-jig-2-oz-green-chrome
PowerBait Power Worms - (7 inch) : powerbait-power-worms-7-inch-blue-fleck-1
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-blue-fleck
PowerBait Power Jerk Shad - (5 inch) : powerbait-power-jerk-shad-5-inch-watermelon-red
PowerBait Power Jerk Shad - (5 inch) : powerbait-power-jerk-shad-5-inch-secret-purple
PowerBait Power Jerk Shad - (5 inch) : powerbait-power-jerk-shad-5-inch-disco-violet
Gulp! Catfish Dough : gulp-catfish-dough-bloody-shad
Gulp! Alive! Floating Pinched Crawler - (1 inch) : gulp-alive-floating-pinched-crawler-1-inch-brown
Ultimate Swimbait Jig (1 oz - 5/0 Hook) - 3 Pack : ultimate-swimbait-jig-1-oz-5-0-hook-3-pack-unpainted
Sleeper Craw - (3 inch) : sleeper-craw-3-inch-grass-craw
SV-3 Double Willow Spinnerbait - (3/4 oz.) : sv-3-double-willow-spinnerbait-3-4-oz-hot-tiger
Ultimate Jig Head (2oz) - 3 Pack : ultimate-jig-head-2oz-3-pack-unpainted
SV-3 Double Willow Spinnerbait - (1/2 oz.) : sv-3-double-willow-spinnerbait-1-2-oz-white-python
Dark Sleeper Swimbait - (3/4 oz./3 inch) : dark-sleeper-swimbait-3-4-oz-3-inch-clear-chart
Magdraft Swimbait - (10 inch) : magdraft-swimbait-10-inch-ayu
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-ghost-shad-solid
Vision Oneten +1 Jr. Jerkbait - (3 7/8 inch) : vision-oneten-1-jr-jerkbait-3-7-8-inch-white-butterfly
Vision Oneten Jr. Jerkbait - (3 7/8 inch) : vision-oneten-jr-jerkbait-3-7-8-inch-white-butterfly
Vision Oneten+1 Jerkbait - (4 1/3 inch) : vision-oneten-1-jerkbait-4-1-3-inch-white-butterfly
Vision Oneten Jerkbait - (4 1/3 inch) : vision-oneten-jerkbait-4-1-3-inch-white-butterfly
PopMax Topwater Popper - (1/2 oz.) : popmax-topwater-popper-1-2-oz-white-butterfly
Striped Bass Kit : striped-bass-kit-assorted
Ultra Light Minnow - (2-1/2 inch) : ultra-light-minnow-2-1-2-inch-firetiger
Tube Jig- (7/0) : tube-jig-7-0-red
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-mb-gizzard
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-white-back-shad
Shadow Rap Shad Deep Jerkbait - (3-1/2 inch) : shadow-rap-shad-deep-jerkbait-3-1-2-inch-bud
Scatter Rap Minnow - (4-3/8 inch) : scatter-rap-minnow-4-3-8-inch-silver-fluorescent-chartreuse
Scatter Rap Crank - (2 inch) : scatter-rap-crank-2-inch-baby-bass
Walleye Boom Box Lure Kit : walleye-boom-box-lure-kit-assorted
Bass Boom Box Lure Kit : bass-boom-box-lure-kit-assorted
Husky Jerk 12 Jerkbait - (4-3/4 inch) : husky-jerk-12-jerkbait-4-3-4-inch-yellow-perch
CountDown Hard Bait - (2-3/4 inch) : countdown-hard-bait-2-3-4-inch-firetiger
Floating Salt Pro Minnow - (6 3/4 inch) : floating-salt-pro-minnow-6-3-4-inch-black-purple
PowerBait MaxScent The General - (5 inch) : powerbait-maxscent-the-general-5-inch-baby-bass
PowerBait MaxScent The General - (5 inch) : powerbait-maxscent-the-general-5-inch-black-blue-fleck
Chatterbait Jackhammer 3/8 oz : chatterbait-jackhammer-3-8-oz-38-08
ChatterBait JackHammer - (1/2 oz.) : chatterbait-jackhammer-1-2-oz-white
Jackhammer Chatterbait - (1/2 oz) : jackhammer-chatterbait-1-2-oz-12-08
Jackhammer Chatterbait - (3/8 oz) : jackhammer-chatterbait-3-8-oz-38-01
ChatterBait Elite EVO - (1/2 oz.) : chatterbait-elite-evo-1-2-oz-black-blue
ChatterBait Elite EVO - (1/2 oz.) : chatterbait-elite-evo-1-2-oz-hot-snakes
Vibrating Blade Bait 3/4 : vibrating-blade-bait-3-4-silver
Vibrating Blade Bait 1/2 : vibrating-blade-bait-1-2-silver
Pro Rock Hopper Bucktail Jig - 2 1/2 oz : pro-rock-hopper-bucktail-jig-2-1-2-oz-sand-eel
11" Pro Flutter Spoon - 6oz : 11-pro-flutter-spoon-6oz-chartreuse
11" Pro Flutter Spoon - 6oz : 11-pro-flutter-spoon-6oz-pearl
11" Pro Flutter Spoon - 6oz : 11-pro-flutter-spoon-6oz-chrome
Slimwave 1 oz : slimwave-1-oz-silver
Slimwave 1 oz : slimwave-1-oz-red
Slimwave 1 oz : slimwave-1-oz-green
Ball Jig - 1oz : ball-jig-1oz-white
Ball Jig - 1oz : ball-jig-1oz-glow
Ball Jig - 1oz : ball-jig-1oz-chartreuse-white
PowerBait Drip Swimmer - (4 inch) : powerbait-drip-swimmer-4-inch-hd-goby
PowerBait Drip Swimmer - (4 inch) : powerbait-drip-swimmer-4-inch-hd-blacknose-shiner
PowerBait Drip Minnow - (4 inch) : powerbait-drip-minnow-4-inch-ghost-perch
PowerBait Drip Minnow - (4 inch) : powerbait-drip-minnow-4-inch-hd-goby
Hammer Jig 6 oz : hammer-jig-6-oz-chrome-green
Hammer Jig 2 OZ : hammer-jig-2-oz-green-chrome
PowerBait Power Worms - (7 inch) : powerbait-power-worms-7-inch-blue-fleck-1
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-blue-fleck
PowerBait Power Jerk Shad - (5 inch) : powerbait-power-jerk-shad-5-inch-watermelon-red
PowerBait Power Jerk Shad - (5 inch) : powerbait-power-jerk-shad-5-inch-secret-purple
PowerBait Power Jerk Shad - (5 inch) : powerbait-power-jerk-shad-5-inch-disco-violet
Gulp! Catfish Dough : gulp-catfish-dough-bloody-shad
Gulp! Alive! Floating Pinched Crawler - (1 inch) : gulp-alive-floating-pinched-crawler-1-inch-brown
Ultimate Swimbait Jig (1 oz - 5/0 Hook) - 3 Pack : ultimate-swimbait-jig-1-oz-5-0-hook-3-pack-unpainted
Sleeper Craw - (3 inch) : sleeper-craw-3-inch-grass-craw
SV-3 Double Willow Spinnerbait - (3/4 oz.) : sv-3-double-willow-spinnerbait-3-4-oz-hot-tiger
Ultimate Jig Head (2oz) - 3 Pack : ultimate-jig-head-2oz-3-pack-unpainted
SV-3 Double Willow Spinnerbait - (1/2 oz.) : sv-3-double-willow-spinnerbait-1-2-oz-white-python
Dark Sleeper Swimbait - (3/4 oz./3 inch) : dark-sleeper-swimbait-3-4-oz-3-inch-clear-chart
Magdraft Swimbait - (10 inch) : magdraft-swimbait-10-inch-ayu
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-ghost-shad-solid
Vision Oneten +1 Jr. Jerkbait - (3 7/8 inch) : vision-oneten-1-jr-jerkbait-3-7-8-inch-white-butterfly
Vision Oneten Jr. Jerkbait - (3 7/8 inch) : vision-oneten-jr-jerkbait-3-7-8-inch-white-butterfly
Vision Oneten+1 Jerkbait - (4 1/3 inch) : vision-oneten-1-jerkbait-4-1-3-inch-white-butterfly
Vision Oneten Jerkbait - (4 1/3 inch) : vision-oneten-jerkbait-4-1-3-inch-white-butterfly
PopMax Topwater Popper - (1/2 oz.) : popmax-topwater-popper-1-2-oz-white-butterfly
Striped Bass Kit : striped-bass-kit-assorted
Ultra Light Minnow - (2-1/2 inch) : ultra-light-minnow-2-1-2-inch-firetiger
Tube Jig- (7/0) : tube-jig-7-0-red
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-mb-gizzard
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-white-back-shad
Shadow Rap Shad Deep Jerkbait - (3-1/2 inch) : shadow-rap-shad-deep-jerkbait-3-1-2-inch-bud
Scatter Rap Minnow - (4-3/8 inch) : scatter-rap-minnow-4-3-8-inch-silver-fluorescent-chartreuse
Scatter Rap Crank - (2 inch) : scatter-rap-crank-2-inch-baby-bass
Walleye Boom Box Lure Kit : walleye-boom-box-lure-kit-assorted
Bass Boom Box Lure Kit : bass-boom-box-lure-kit-assorted
Husky Jerk 12 Jerkbait - (4-3/4 inch) : husky-jerk-12-jerkbait-4-3-4-inch-yellow-perch
CountDown Hard Bait - (2-3/4 inch) : countdown-hard-bait-2-3-4-inch-firetiger
Floating Salt Pro Minnow - (6 3/4 inch) : floating-salt-pro-minnow-6-3-4-inch-black-purple
PowerBait MaxScent The General - (5 inch) : powerbait-maxscent-the-general-5-inch-baby-bass
PowerBait MaxScent The General - (5 inch) : powerbait-maxscent-the-general-5-inch-black-blue-fleck
Chatterbait Jackhammer 3/8 oz : chatterbait-jackhammer-3-8-oz-38-08
ChatterBait JackHammer - (1/2 oz.) : chatterbait-jackhammer-1-2-oz-white
Jackhammer Chatterbait - (1/2 oz) : jackhammer-chatterbait-1-2-oz-12-08
Jackhammer Chatterbait - (3/8 oz) : jackhammer-chatterbait-3-8-oz-38-01
ChatterBait Elite EVO - (1/2 oz.) : chatterbait-elite-evo-1-2-oz-black-blue
ChatterBait Elite EVO - (1/2 oz.) : chatterbait-elite-evo-1-2-oz-hot-snakes
Vibrating Blade Bait 3/4 : vibrating-blade-bait-3-4-silver
Vibrating Blade Bait 1/2 : vibrating-blade-bait-1-2-silver
Pro Rock Hopper Bucktail Jig - 2 1/2 oz : pro-rock-hopper-bucktail-jig-2-1-2-oz-sand-eel
Tsunami
11" Pro Flutter Spoon Heavy - 7.75oz
Regular price
$32.99
Regular price
$0.00
Sale price
$32.99
Unit price
/
Flutter Spoons have become a deadly effective way to target striped bass and the Tsunami...
Tsunami
11" Pro Flutter Spoon - 6oz
Regular price
$32.99
Regular price
$0.00
Sale price
$32.99
Unit price
/
Flutter Spoons have become a deadly effective way to target striped bass and the Tsunami...
The Tsunami Slimwave Saltwater Lure allows saltwater anglers to take to the waves. The body...
Cast, jig or drift Reinforced stainless steel attachment loops Epoxy coated with Mustad Stainless Steel...
Berkley
PowerBait Drip Swimmer - (4 inch)
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
/
The Berkley 4" PowerBait Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design,...
Berkley
PowerBait Drip Minnow - (4 inch)
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
/
The Berkley 4" PowerBait Drip Minnow is designed to exploit finesse techniques through ultra-realistic design,...
The Runoff Hammered Diamond Jigs were made to be a durable, versatile, and highly effective...
The Runoff Hammered Diamond Jigs made to be a durable, versatile, and highly effective lure...
Berkley
PowerBait Power Worms - (7 inch)
Regular price
$5.99
Regular price
$0.00
Sale price
$5.99
Unit price
/
The Berkley 7" PowerBait Power Worms feature a ribbontail design which swims naturally on the...
Berkley
PowerBait Power Worms - (4 inch)
Regular price
$5.99
Regular price
$0.00
Sale price
$5.99
Unit price
/
The Berkley 4" PowerBait Power Worms feature a ribbontail design which swims naturally on the...
Berkley
PowerBait Power Jerk Shad - (5 inch)
Regular price
$4.99
Regular price
$0.00
Sale price
$4.99
Unit price
/
The Berkley 5" PowerBait Power Jerk Shad is a truly versatile jerk bait with an...
The Berkley Gulp! Catfish Dough is fortified with Gulp! flavor chunks, providing a natural bait...
Berkley
Gulp! Alive! Floating Pinched Crawler - (1 inch)
Regular price
$5.99
Regular price
$0.00
Sale price
$5.99
Unit price
/
The Berkley 1" Gulp! Alive! Floating Pinched Crawler features a lifelike imitation of a nightcrawler...
KALIN
Ultimate Swimbait Jig (1 oz - 5/0 Hook) - 3 Pack
Regular price
$4.29
Regular price
$0.00
Sale price
$4.29
Unit price
/
These jigs can be used for all types of plastic baits and are made with...
MEGABASS
Sleeper Craw - (3 inch)
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
/
The Megabass 3" Sleeper Craw harnesses the revolutionary performance of the Sleeper series, bringing its...
MEGABASS
SV-3 Double Willow Spinnerbait - (3/4 oz.)
Regular price
$12.99
Regular price
$0.00
Sale price
$12.99
Unit price
/
The Megabass SV-3 Double Willow Spinnerbait in 3/4 oz. distills 33 years of spinnerbait design...
KALIN
Ultimate Jig Head (2oz) - 3 Pack
Regular price
$5.49
Regular price
$0.00
Sale price
$5.49
Unit price
/
The Ultimate jig that started it all this jig can be used for soft plastic...
MEGABASS
SV-3 Double Willow Spinnerbait - (1/2 oz.)
Regular price
$12.99
Regular price
$0.00
Sale price
$12.99
Unit price
/
The Megabass SV-3 Double Willow Spinnerbait in 1/2 oz. distills 33 years of spinnerbait design...
MEGABASS
Dark Sleeper Swimbait - (3/4 oz./3 inch)
Regular price
$8.99
Regular price
$0.00
Sale price
$8.99
Unit price
/
The Megabass 3" Dark Sleeper Swimbait was developed to target fish holding to bottom structure...
MEGABASS
Magdraft Swimbait - (10 inch)
Regular price
$34.99
Regular price
$0.00
Sale price
$34.99
Unit price
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The Megabass 10" Magdraft Swimbait is a beast of a swimbait. Meticulously designed for a...
MEGABASS
Magdraft Swimbait - (6 inch)
Regular price
$17.99
Regular price
$0.00
Sale price
$17.99
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Designed for hard-thumping action with a medium-slow to medium retrieve, the Megabass 6" Magdraft Swimbait's...
MEGABASS
Vision Oneten +1 Jr. Jerkbait - (3 7/8 inch)
Regular price
$19.99
Regular price
$0.00
Sale price
$19.99
Unit price
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The Megabass Vision Oneten+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned...
MEGABASS
Vision Oneten Jr. Jerkbait - (3 7/8 inch)
Regular price
$19.99
Regular price
$0.00
Sale price
$19.99
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The Megabass Vision Oneten Jr. packs the tournament-winning characteristics of the immensely successful Vision Oneten...
MEGABASS
Vision Oneten+1 Jerkbait - (4 1/3 inch)
Regular price
$24.99
Regular price
$0.00
Sale price
$24.99
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Megabass Vision Oneten+1 is a mid-range jerkbait designed to increase the depth of the original...
MEGABASS
Vision Oneten Jerkbait - (4 1/3 inch)
Regular price
$24.99
Regular price
$0.00
Sale price
$24.99
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Once the closely-guarded secret of the pros, the Vision Oneten Jerkbait quickly became a staple...
MEGABASS
PopMax Topwater Popper - (1/2 oz.)
Regular price
$19.99
Regular price
$0.00
Sale price
$19.99
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Based on a Yuki Ito hand-carved original, the Megabass PopMax Topwater Popper Lure ups the...
Dive into the world of professional fishing with the Yo-Zuri Striped Bass Kit, a premium...
Rapala
Ultra Light Minnow - (2-1/2 inch)
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
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Big action in a small bait, the Rapala 2.5" Ultra Light Minnow is the new...
These tube lures are perfect for rigging umbrella rigs for trolling stripers and bluefish. _______...
Rapala
Shadow Rap Shad Deep Jerkbait - (3-1/2 inch)
Regular price
$14.99
Regular price
$0.00
Sale price
$14.99
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The Rapala Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the...
Rapala
Scatter Rap Minnow - (4-3/8 inch)
Regular price
$13.99
Regular price
$0.00
Sale price
$13.99
Unit price
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Though evasive in action, this classic Rapala Scatter Rap Minnow has a graceful, natural wobble...
Rapala
Scatter Rap Crank - (2 inch)
Regular price
$12.99
Regular price
$0.00
Sale price
$12.99
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Baitfish skitter and scatter when they are pursued by predators – it's this erratic and...
Rapala
Walleye Boom Box Lure Kit
Regular price
$49.99
Regular price
$0.00
Sale price
$49.99
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The Rapala Walleye Boom Box Lure Kit contains a line-up of hand selected proven Walleye...
Rapala
Bass Boom Box Lure Kit
Regular price
$49.99
Regular price
$0.00
Sale price
$49.99
Unit price
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Whether you chase bucketmouths with buddies or strive to fill the biggest bag on the...
Rapala
Husky Jerk 12 Jerkbait - (4-3/4 inch)
Regular price
$9.49
Regular price
$0.00
Sale price
$9.49
Unit price
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Perfectly balanced, the Rapala Husky Jerk 12 Jerkbait can be cast or trolled at any...
Rapala
CountDown Hard Bait - (2-3/4 inch)
Regular price
$11.49
Regular price
$0.00
Sale price
$11.49
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Sinking at a consistent rate of one foot per second, the Rapala 2.75" CountDown Hard...
Daiwa
Floating Salt Pro Minnow - (6 3/4 inch)
Regular price
$15.99
Regular price
$0.00
Sale price
$15.99
Unit price
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Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast...
Berkley
PowerBait MaxScent The General - (5 inch)
Regular price
$8.99
Regular price
$0.00
Sale price
$8.99
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The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Z-Man
Chatterbait Jackhammer 3/8 oz
Regular price
$15.99 - $16.99
Regular price
$0.00
Sale price
$15.99 - $16.99
Unit price
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Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the...
Z-Man
ChatterBait JackHammer - (1/2 oz.)
Regular price
$15.99
Regular price
$0.00
Sale price
$15.99
Unit price
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The Z-Man 1/2 oz. ChatterBait JackHammer was designed by pro anglers Brett Hite and Morizo...
Z-Man
ChatterBait Elite EVO - (1/2 oz.)
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
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The Z-Man 1/2 oz. ChatterBait Elite EVO leads with Z-Man’s patented direct head-to-blade connection and...
BINSKY BAIT
Vibrating Blade Bait 3/4
Regular price
$9.49
Regular price
$0.00
Sale price
$9.49
Unit price
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Each size is designed to maintain the same enticing action There are four different line...
BINSKY BAIT
Vibrating Blade Bait 1/2
Regular price
$8.49
Regular price
$0.00
Sale price
$8.49
Unit price
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Each size is designed to maintain the same enticing action There are four different line...
S & S BUCKTAILS
Pro Rock Hopper Bucktail Jig - 2 1/2 oz
Regular price
$9.99
Regular price
$0.00
Sale price
$9.99
Unit price
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Developed to be a premier option for the angler in pursuit of their next personal...
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