Lures

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Subcategory

Brand

Style

Color

Activity

ChatterBait Elite EVO - (1/2 oz.) : chatterbait-elite-evo-1-2-oz-black-blue
Hydro Twitchbait Sinking Lure - (6 inch) : hydro-twitchbait-sinking-lure-6-inch-black-purple
3D Inshore Twitchbait Slow Sinking Lure - (5-1/4 inch) : 3d-inshore-twitchbait-slow-sinking-lure-5-1-4-inch-black-purple
Hydro Minnow LC Floating Lure - (6-3/4 inch) : hydro-minnow-lc-floating-lure-6-3-4-inch-black-purple
Floating Mag Darter Hard Bait - (6-1/2 inch) : floating-mag-darter-hard-bait-6-1-2-inch-black-purple
Floating Mag Darter Hard Bait - (5 inch) : floating-mag-darter-hard-bait-5-inch-black-purple
Floating Mag Minnow Hard Bait - (5 inch) : floating-mag-minnow-hard-bait-5-inch-ghost-black
Skitter Walk 08 Walking Bait - (3-1/8 inch) : skitter-walk-08-walking-bait-3-1-8-inch-black-chartreuse-head
CrushCity Freeloader Soft Bait - (4-1/4 inch) : crushcity-freeloader-soft-bait-4-1-4-inch-black-blue-flake
Tungsten Compound Baby Dozer Football Jig - (7/16 oz.) : tungsten-compound-baby-dozer-football-jig-7-16-oz-bruised
Big Gabot Hollow Body Frog : big-gabot-hollow-body-frog-shadow-frog
Model I Tungsten Casting Jig Version 2 - (1/2 oz.) : model-i-tungsten-casting-jig-version-2-1-2-oz-black-blue-flake
Model I Tungsten Casting Jig Version 2 - (1/2 oz.) : model-i-tungsten-casting-jig-version-2-1-2-oz-black
Paddlin' Beaver Soft Bait - (3.5 inch) : paddlin-beaver-soft-bait-3-5-inch-black-blue-flake
Flapper Grub Soft Bait - (4 inch) : flapper-grub-soft-bait-4-inch-black
Lil' Magnum Compact Flippin' Jig - (3/8oz) : lil-magnum-compact-flippin-jig-3-8oz-stealth-pumpkin
Finesse Bulletz - (1/10 oz) : finesse-bulletz-1-10-oz-black
FAT Swing Impact Swimbait - (2.8 inch) : fat-swing-impact-swimbait-2-8-inch-alewife
Pop'n Image : popn-image-bullfrog
Ultra Light Minnow Lure Slow Sinking (1 1/2") : ultra-light-minnow-lure-slow-sinking-1-1-2-chrome
Tungsten Model I Casting Jig : tungsten-model-i-casting-jig-black
PowerBait MaxScent The General - (4 inch) : powerbait-maxscent-the-general-4-inch-black
Model II Tungsten Football Jig Version 2 - (1/2 oz.) : model-ii-tungsten-football-jig-version-2-1-2-oz-black
PowerBait MaxScent Flat Worm - (3.6 inches) : powerbait-maxscent-flat-worm-3-6-inches-black
PowerBait MaxScent The General - (5 inch) : powerbait-maxscent-the-general-5-inch-black
Dyna Response Blade Bait - 2 1/4" - 1/2oz - #10 : dyna-response-blade-bait-2-1-4-1-2oz-10-red-hot-craw
Dyna Response Blade Bait - 2 1/4" - 1/2oz - #10 : dyna-response-blade-bait-2-1-4-1-2oz-10-hot-tiger
Vision Oneten+1 Jr. Jerkbait - (3-7/8 inch) : vision-oneten-1-jr-jerkbait-3-7-8-inch-mg-wakasagi-ii
Vision Oneten+1 Jr. Jerkbait - (3-7/8 inch) : vision-oneten-1-jr-jerkbait-3-7-8-inch-ito-clear-laker
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-mutsugorou
Flippin' Delight Soft Bait - (3.8 inch) : flippin-delight-soft-bait-3-8-inch-bruised
Lil' Magnum Compact Flippin' Jig - (3/8oz) : lil-magnum-compact-flippin-jig-3-8oz-magic-craw
Dog-X Diamante Rattle Lure - 4 3/4" - 3/4oz : dog-x-diamante-rattle-lure-4-3-4-3-4oz-gg-perch
Dog-X Diamante Rattle Lure - 4 3/4" - 3/4oz : dog-x-diamante-rattle-lure-4-3-4-3-4oz-black-python
Sonicside Crankbait - 2.6" - 1/2oz : sonicside-crankbait-2-6-1-2oz-secret-gill
Sonicside Crankbait - 2.6" - 1/2oz : sonicside-crankbait-2-6-1-2oz-wild-craw-ob
Sonicside Crankbait - 2.6" - 1/2oz : sonicside-crankbait-2-6-1-2oz-gp-pro-perch
Sonicside Crankbait - 2.6" - 1/2oz : sonicside-crankbait-2-6-1-2oz-chartreuse-dust
Sonicside Crankbait - 2.6" - 1/2oz : sonicside-crankbait-2-6-1-2oz-ht-ito-tennessee-shad
Workingman's Compact Swim Jig - (1/4oz) : workingmans-compact-swim-jig-1-4oz-dope-gill
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-mutsugorou
Tungsten Compound O.W. Sniper Football Jig - (3/8 oz.) : tungsten-compound-o-w-sniper-football-jig-3-8-oz-bruised
Workingman's Compact Swim Jig - (1/4oz) : workingmans-compact-swim-jig-1-4oz-bruised
Original Floating Lures (3-1/2") - F09 : original-floating-lures-3-1-2-f09-p
Model II V2 Tungsten Football Jig - ( 3/8oz) : model-ii-v2-tungsten-football-jig-3-8oz-black
Jitterbug Wakebait - (2-1/2 inch) : jitterbug-wakebait-2-1-2-inch-bull-frog
Jitterbug Wakebait - (2-1/2 inch) : jitterbug-wakebait-2-1-2-inch-cricket-frog
Jitterbug Wakebait - (2-1/2 inch) : jitterbug-wakebait-2-1-2-inch-perch
Jitterbug Wakebait - (2-1/2 inch) : jitterbug-wakebait-2-1-2-inch-black
Hula Popper Topwater Lure - (1-1/4 inch) : hula-popper-topwater-lure-1-1-4-inch-black
Model II Tungsten Football Jig Version 2 - (1/4 oz.) : model-ii-tungsten-football-jig-version-2-1-4-oz-green-pumpkin-black
Model II Tungsten Football Jig Version 2 - (1/4 oz.) : model-ii-tungsten-football-jig-version-2-1-4-oz-black
Jointed Jitterburg : jointed-jitterburg-black
Hula Popper 1/4oz : hula-popper-1-4oz-black
Nature Series Inline Spinner #2 - 1/16 oz : nature-series-inline-spinner-2-1-16-oz-brook-trout
Swing Impact Swimbait - 3.5" (8 Pack) : swing-impact-swimbait-3-5-8-pack-black
Lil' Magnum Compact Flippin' Jig - (3/8oz) : lil-magnum-compact-flippin-jig-3-8oz-dirtbag
Lil' Magnum Compact Flippin' Jig - (3/8oz) : lil-magnum-compact-flippin-jig-3-8oz-stealth-craw
SV-3 Double Willow Spinnerbait - (1/2 oz.) : sv-3-double-willow-spinnerbait-1-2-oz-gill
SV-3 Double Willow Spinnerbait - (1/2 oz.) : sv-3-double-willow-spinnerbait-1-2-oz-black-blue
Z-Man

ChatterBait Elite EVO - (1/2 oz.)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Z-Man 1/2 oz. ChatterBait Elite EVO leads with Z-Man’s patented direct head-to-blade connection and...
Yo-Zuri

Hydro Twitchbait Sinking Lure - (6 inch)

Regular price $21.99
Regular price $0.00 Sale price $21.99
Unit price
The Yo-Zuri 6 Inch Hydro Twitchbait Sinking Lure has the profile needed to attract big...
Yo-Zuri

3D Inshore Twitchbait Slow Sinking Lure - (5-1/4 inch)

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
The Yo-Zuri 5-1/4 Inch 3D Inshore Twitchbait Slow Sinking Lure is a slow sinking lipless...
Yo-Zuri

Hydro Minnow LC Floating Lure - (6-3/4 inch)

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
The Yo-Zuri 6-3/4 Inch Hydro Minnow LC Floating Lure has been designed to cast long...
Yo-Zuri

Floating Mag Darter Hard Bait - (6-1/2 inch)

Regular price $17.99
Regular price $0.00 Sale price $17.99
Unit price
The Yo-Zuri 6-1/2 Inch Floating Mag Darter Hard Bait allows anglers to cast farther and...
Yo-Zuri

Floating Mag Darter Hard Bait - (5 inch)

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Yo-Zuri 5 Inch Floating Mag Darter Hard Bait allows anglers to cast farther and...
Yo-Zuri

Floating Mag Minnow Hard Bait - (5 inch)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Yo-Zuri 5 Inch Floating Mag Minnow Hard Bait allows anglers to cast further and...
Rapala

Skitter Walk 08 Walking Bait - (3-1/8 inch)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Rapala Skitter Walk 08 Walking Bait features a superior construction which ensures a perfect...
Rapala

CrushCity Freeloader Soft Bait - (4-1/4 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Rapala CrushCity Freeloader Soft Bait is the bait you want trailing along for the...
BEASTCOAST

Tungsten Compound Baby Dozer Football Jig - (7/16 oz.)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Developed with mixed bag lakes in mind; the Beast Coast Tungsten Compound Baby Dozer Football...
+1 More
Megabass

Big Gabot Hollow Body Frog

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Megabass Big Gabot Hollow Body Frog features a catamaran mouth to power pinpoint splash-walking...
Keitech

Model I Tungsten Casting Jig Version 2 - (1/2 oz.)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech Model I Tungsten Casting Jig Version 2 has many features not found in...
Keitech

Paddlin' Beaver Soft Bait - (3.5 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Keitech Paddlin' Beaver Soft Bait has arrived! Every bait has its time and place...
Keitech

Flapper Grub Soft Bait - (4 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Keitech 4 Inch Flapper Grub Soft Bait fills the need of the angler who...
+2 More
BEASTCOAST

Lil' Magnum Compact Flippin' Jig - (3/8oz)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Designed to be the ultimate compact flipping and pitching jig, the Tungsten Lil' Magnum has...
Z-Man

Finesse Bulletz - (1/10 oz)

Regular price $5.79
Regular price $0.00 Sale price $5.79
Unit price
When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped...
+3 More
Keitech

FAT Swing Impact Swimbait - (2.8 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Keitech 2.8 Inch FAT Swing Impact Swimbait has taken the Paddle tail swimbait to...
Heddon

Pop'n Image

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The versatile Pop'n Image allows anglers to accomplish topwater’s top two actions: “popping” and “walking...
Rapala

Ultra Light Minnow Lure Slow Sinking (1 1/2")

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Big action in a small bait, the Ultra Light Minnow is the new gold standard...
+1 More
Keitech

Tungsten Model I Casting Jig

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Lead-Free tungsten jig head design Tungsten head is 30% smaller & harder than lead Tear-drop...
Berkley

PowerBait MaxScent The General - (4 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
+2 More
Keitech

Model II Tungsten Football Jig Version 2 - (1/2 oz.)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech Model II Tungsten Football Jig Version 2 is designed for deep water jig...
Berkley

PowerBait MaxScent Flat Worm - (3.6 inches)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

PowerBait MaxScent The General - (5 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
MEGABASS

Dyna Response Blade Bait - 2 1/4" - 1/2oz - #10

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
THE DYNA RESPONSE IS A NEW CONCEPT METAL VIBE DEVELOPED WITH SHINJI SATO. THE SUPER-THIN...
+5 More
Megabass

Vision Oneten+1 Jr. Jerkbait - (3-7/8 inch)

Regular price $23.99
Regular price $0.00 Sale price $23.99
Unit price
The Megabass Vision Oneten+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned...
+1 More
MEGABASS

Dark Sleeper Swimbait - 2.4" - 1/4oz

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
NOW AVAILABLE IN A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED...
BEASTCOAST

Flippin' Delight Soft Bait - (3.8 inch)

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
After a year of playing with prototypes, the 3.8'' Beast Coast Flippin' Delight Soft Bait...
MEGABASS

Dog-X Diamante Rattle Lure - 4 3/4" - 3/4oz

Regular price $21.99
Regular price $0.00 Sale price $21.99
Unit price
TYPE FLOATING SOUND RATTLE LENGTH 4 3/4IN WEIGHT 3/4OZ HOOK #5   CAREFULLY HONED FOR...
MEGABASS

Sonicside Crankbait - 2.6" - 1/2oz

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
THE SONICSIDE IS A COMPETITION-READY FLATSIDE CRANKBAIT BORN OF THE EXACTING DEMANDS OF OUR NATIONAL...
BEASTCOAST

Workingman's Compact Swim Jig - (1/4oz)

Regular price $4.99 - $5.49
Regular price $0.00 Sale price $4.99 - $5.49
Unit price
Since the launch of our heavy-duty Gorilla Swimjig, customers have often requested a more "northern...
+1 More
MEGABASS

Dark Sleeper Swimbait - 3.8" - 1oz

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
THE DARK SLEEPER SWIMBAIT WAS DEVELOPED TO TARGET FISH HOLDING TO BOTTOM STRUCTURE WITH OVERWHELMING...
+1 More
Beast Coast

Tungsten Compound O.W. Sniper Football Jig - (3/8 oz.)

Regular price $8.99 - $9.99
Regular price $0.00 Sale price $8.99 - $9.99
Unit price
The Beast Coast 3/8 oz. O.W. (Open Water) Sniper Football Jig is ready to wreak...
Rapala

Original Floating Lures (3-1/2") - F09

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
The lure that started it all is still the number one "go-to" lure. Whether twitched...
Keitech

Model II V2 Tungsten Football Jig - ( 3/8oz)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech Model II Tungsten Football Jig is designed for deep water jig fishing. The tungsten...
+1 More
Arbogast

Jitterbug Wakebait - (2-1/2 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Arbogast 2.5" Jitterbug Wakebait is the most respected topwater lure for night fishing, but...
Arbogast

Hula Popper Topwater Lure - (1-1/4 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Arbogast 1.25" Hula Popper Topwater Lure is as deadly on bass, pike and other...
Keitech

Model II Tungsten Football Jig Version 2 - (1/4 oz.)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech Model II Tungsten Football Jig Version 2 is designed for deep water jig...
Arbogast

Jointed Jitterburg

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Surface busting sound combined with tail wagging on the Jointed Jitterbug Fished slowly to product...
Arbogast

Hula Popper 1/4oz

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today...
Panther Martin

Nature Series Inline Spinner #2 - 1/16 oz

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
  Panther Martin Spinners are the world's easiest and fastest spinning inline spinners thanks to...
+6 More
Keitech

Swing Impact Swimbait - 3.5" (8 Pack)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Keitech 3.5" Swing Impact Swimbait is a proven tournament winner. The Keitech original two-tone...
+2 More
MEGABASS

SV-3 Double Willow Spinnerbait - (1/2 oz.)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Megabass SV-3 Double Willow Spinnerbait in 1/2 oz. distills 33 years of spinnerbait design...
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