Lures

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Style

Color

Activity

Easy Shiner Swimbait - (4 inch) : easy-shiner-swimbait-4-inch-bluegill-flash
Mag 12`` Buzz worm : mag-12-buzz-worm-blue-fleck
Diamond Jig - 3oz : diamond-jig-3oz-holo-blue
ChatterBait Elite EVO - (1/2 oz.) : chatterbait-elite-evo-1-2-oz-black-blue
Sleeper Gill Swimbait - (3.2 inch) : sleeper-gill-swimbait-3-2-inch-pumpkin-seed
Dark Sleeper Swimbait - (3/4 oz./3 inch) : dark-sleeper-swimbait-3-4-oz-3-inch-mutsugorou
Tuna Jig Flat Fall - 80G : tuna-jig-flat-fall-80g-blue
TRD HogZ Soft Bait - (3 inch) : trd-hogz-soft-bait-3-inch-black-blue
Sardine Lure 2 oz : sardine-lure-2-oz-blue-glow
ChatterSpike - (4-1/2 inch) : chatterspike-4-1-2-inch-black-blue-laminate
ChatterBait Elite EVO - (3/8 oz.) : chatterbait-elite-evo-3-8-oz-black-blue
DT (Dives to) Crankbait - (2") - DT06 : dt-dives-to-crankbait-2-dt06-blue-gill
BX Minnow Lure Floating (2 3/4") : bx-minnow-lure-floating-2-3-4-blue-back-herring
Husky Jerk Lures 4" : husky-jerk-lures-4-sb
Hydro Twitchbait Sinking Lure - (6 inch) : hydro-twitchbait-sinking-lure-6-inch-sardine
Model II V2 Tungsten Football Jig - ( 1/2oz) : model-ii-v2-tungsten-football-jig-1-2oz-black-blue
Jackhammer Chatterbait Stealthblade - (1/2 oz) : jackhammer-chatterbait-stealthblade-1-2-oz-sb12-06
Jackhammer Chatterbait Stealthblade - (3/8 oz) : jackhammer-chatterbait-stealthblade-3-8-oz-sb38-06
Hydro Minnow LC Floating Lure - (6 inch) : hydro-minnow-lc-floating-lure-6-inch-sardine
Floating Mag Darter Hard Bait - (6-1/2 inch) : floating-mag-darter-hard-bait-6-1-2-inch-sardine
Floating Mag Darter Hard Bait - (5 inch) : floating-mag-darter-hard-bait-5-inch-sardine
Whopper Plopper 90 : whopper-plopper-90-bluegill
Whopper Plopper 110 : whopper-plopper-110-bluegill
Whopper Plopper 60 : whopper-plopper-60-bluegill
PXR Mavrik 110 Jerkbait - (4-3/8 inch) : pxr-mavrik-110-jerkbait-4-3-8-inch-pro-blue
Husky Jerk 14 Jerkbait - (5-1/2 inch) : husky-jerk-14-jerkbait-5-1-2-inch-silver-blue
Zero Flex Gorilla Swim Jig V2 - (3/8 oz.) : zero-flex-gorilla-swim-jig-v2-3-8-oz-cajun-crush
SlowFlow Swimbait - (2.85 inch) : slowflow-swimbait-2-85-inch-goby
S-Waver Swimbait - (6-1/4 inch) : s-waver-swimbait-6-1-4-inch-bluegill
V9 Double Willow Spinnerbait - (3/8 oz.) : v9-double-willow-spinnerbait-3-8-oz-blue-gill
V9 Double Willow Spinnerbait - (1/2 oz.) : v9-double-willow-spinnerbait-1-2-oz-blue-gill
Mad Wag Slim Worm Soft Bait - (6 inch) : mad-wag-slim-worm-soft-bait-6-inch-black-blue-flake
Tungsten Guard Spin Jig - (1/8 oz.) : tungsten-guard-spin-jig-1-8-oz-black-blue-flake
Glide Camaron Soft Bait - (3.5 inch) : glide-camaron-soft-bait-3-5-inch-black-blue-flake
Glide Camaron Soft Bait - (3.5 inch) : glide-camaron-soft-bait-3-5-inch-okeechobee-craw
Flex Chunk Trailer Soft Bait - (3.2 inch) : flex-chunk-trailer-soft-bait-3-2-inch-black-blue
Model II Tungsten Football Jig Version 2 - (1/2 oz.) : model-ii-tungsten-football-jig-version-2-1-2-oz-black-blue-flake
Model II Tungsten Football Jig Version 2 - (1/4 oz.) : model-ii-tungsten-football-jig-version-2-1-4-oz-green-pumpkin-blue-flake
Easy Shiner Swimbait - (5 inch) : easy-shiner-swimbait-5-inch-bluegill-flash
FAT Swing Impact Swimbait - (6.8 inch) : fat-swing-impact-swimbait-6-8-inch-sexy-shad
FAT Swing Impact Swimbait - (6.8 inch) : fat-swing-impact-swimbait-6-8-inch-pro-blue-red-pearl
Lil' Magnum Compact Flippin' Jig - (3/8oz) : lil-magnum-compact-flippin-jig-3-8oz-hematoma
Workingman's Compact Swim Jig - (1/4oz) : workingmans-compact-swim-jig-1-4oz-bruised
Gulp! Sand Eel - (5 inch) : gulp-sand-eel-5-inch-sapphire-shine
Scatter Rap Crank - (2 inch) : scatter-rap-crank-2-inch-bluegill
Rigged Cedar Plug : rigged-cedar-plug-blue-white
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-mutsugorou
LizardZ Soft Bait - (6 inch) : lizardz-soft-bait-6-inch-black-blue-flake
ChatterBait JackHammer - (1/2 oz.) : chatterbait-jackhammer-1-2-oz-black-blue
PowerBait Power Worms - (7 inch) : powerbait-power-worms-7-inch-blue-fleck
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-molting
DT (Dives to) Crankbait - (2") - DT04 : dt-dives-to-crankbait-2-dt04-pumpkinseed
DT (Dives to) Crankbait - (2") - DT04 : dt-dives-to-crankbait-2-dt04-blue-gill
Rippin' Rap Lipless Crankbait : rippin-rap-lipless-crankbait-chrome-blue
BX Brat - (2") : bx-brat-2-blue-ghost
Sleeper Gill Swimbait - (3.2 inch) : sleeper-gill-swimbait-3-2-inch-secret-gill
Vision Oneten Max LBO Jerkbait - (5.3 inch) : vision-oneten-max-lbo-jerkbait-5-3-inch-gillkko
Vision Oneten Max LBO Jerkbait - (5.3 inch) : vision-oneten-max-lbo-jerkbait-5-3-inch-elegy-bone
Vision Oneten Jr. Jerkbait - (3 7/8 inch) : vision-oneten-jr-jerkbait-3-7-8-inch-gg-threadfin-shad
Vision Oneten+1 Jerkbait - (4 1/3 inch) : vision-oneten-1-jerkbait-4-1-3-inch-megabass-sexy-shad
+6 More
Keitech

Easy Shiner Swimbait - (4 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech 4 Inch Easy Shiner Swimbait combines the unsymmetrical body of the Shad Impact...
Mister Twister

Mag 12`` Buzz worm

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Mag 12" BUZZ Worm’s tail provides maximum action and vibration. It has a natural,...
Tsunami

Diamond Jig - 3oz

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Proven classic design, updated Flashy triple chrome finish Colorful tube tail adds supple action Fitted...
Z-Man

ChatterBait Elite EVO - (1/2 oz.)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Z-Man 1/2 oz. ChatterBait Elite EVO leads with Z-Man’s patented direct head-to-blade connection and...
+1 More
MEGABASS

Sleeper Gill Swimbait - (3.2 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Megabass Sleeper Gill Swimbait features a patent-pending adaptation of the Dorsal Fin Weed Guard...
+2 More
MEGABASS

Dark Sleeper Swimbait - (3/4 oz./3 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Megabass 3" Dark Sleeper Swimbait was developed to target fish holding to bottom structure...
Run Off Lures

Tuna Jig Flat Fall - 80G

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Z-Man

TRD HogZ Soft Bait - (3 inch)

Regular price $4.49
Regular price $0.00 Sale price $4.49
Unit price
The Z-Man 3" TRD HogZ Soft Bait is a ribbed, compact-profile creature bait designed to...
Run Off Lures

Sardine Lure 2 oz

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Run Off Custom Sardines are made of solid metal baked powder coated finish so they...
Z-Man

ChatterSpike - (4-1/2 inch)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The Z-Man 4.5 Inch ChatterSpike refreshes your favorite bladed jigs and spinnerbaits with lively, seductive...
Z-Man

ChatterBait Elite EVO - (3/8 oz.)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Z-Man 3/8 oz. ChatterBait Elite EVO leads with Z-Man’s patented direct head-to-blade connection and...
Rapala

DT (Dives to) Crankbait - (2") - DT06

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...
Rapala

BX Minnow Lure Floating (2 3/4")

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a...
Rapala

Husky Jerk Lures 4"

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still...
Yo-Zuri

Hydro Twitchbait Sinking Lure - (6 inch)

Regular price $21.99
Regular price $0.00 Sale price $21.99
Unit price
The Yo-Zuri 6 Inch Hydro Twitchbait Sinking Lure has the profile needed to attract big...
Keitech

Model II V2 Tungsten Football Jig - ( 1/2oz)

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
The Keitech Model II Tungsten Football Jig is designed for deep water jig fishing. The tungsten...
Z-Man

Jackhammer Chatterbait Stealthblade - (1/2 oz)

Regular price $16.99
Regular price $0.00 Sale price $16.99
Unit price
A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer...
Z-Man

Jackhammer Chatterbait Stealthblade - (3/8 oz)

Regular price $16.99
Regular price $0.00 Sale price $16.99
Unit price
A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer...
+2 More
Yo-Zuri

Hydro Minnow LC Floating Lure - (6 inch)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
The Yo-Zuri 6 Inch Hydro Minnow LC Floating Lure has been designed to cast long...
Yo-Zuri

Floating Mag Darter Hard Bait - (6-1/2 inch)

Regular price $17.99
Regular price $0.00 Sale price $17.99
Unit price
The Yo-Zuri 6-1/2 Inch Floating Mag Darter Hard Bait allows anglers to cast farther and...
Yo-Zuri

Floating Mag Darter Hard Bait - (5 inch)

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Yo-Zuri 5 Inch Floating Mag Darter Hard Bait allows anglers to cast farther and...
River2Sea

Whopper Plopper 90

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for...
+1 More
River2Sea

Whopper Plopper 110

Regular price $16.99
Regular price $0.00 Sale price $16.99
Unit price
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for...
River2Sea

Whopper Plopper 60

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The River2Sea Whopper Plopper 60 is a downsized version of the popular 75 size and incorporates the...
Rapala

PXR Mavrik 110 Jerkbait - (4-3/8 inch)

Regular price $17.99
Regular price $0.00 Sale price $17.99
Unit price
The Rapala PXR Mavrik 110 Jerkbait provides premium jerkbait features, starting with a Long-Cast System...
Rapala

Husky Jerk 14 Jerkbait - (5-1/2 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
Perfectly balanced, the Rapala Husky Jerk 14 Jerkbait can be cast or trolled at any...
BEASTCOAST

Zero Flex Gorilla Swim Jig V2 - (3/8 oz.)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Redesigned and better than ever, the Beast Coast Zero Flex Gorilla Swim Jig V2 now...
BEASTCOAST

SlowFlow Swimbait - (2.85 inch)

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The Beast Coast SlowFlow Swimbait was developed to swim at extremely slow speeds with a...
River2Sea

S-Waver Swimbait - (6-1/4 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The River2Sea S-Waver Swimbait features a natural S-Action swimming motion. River2Sea’s S-Waver will seductively wake...
MEGABASS

V9 Double Willow Spinnerbait - (3/8 oz.)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Megabass V9 Double Willow Spinnerbait in 3/8 oz. represents the 9th iteration of the...
MEGABASS

V9 Double Willow Spinnerbait - (1/2 oz.)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Megabass V9 Double Willow Spinnerbait in 1/2 oz. represents the 9th iteration of the...
Keitech

Mad Wag Slim Worm Soft Bait - (6 inch)

Regular price $3.99 - $4.99
Regular price $0.00 Sale price $3.99 - $4.99
Unit price
The Keitech 6 Inch Mad Wag Slim Worm Soft Bait will soon become a staple...
Keitech

Tungsten Guard Spin Jig - (1/8 oz.)

Regular price $4.59
Regular price $0.00 Sale price $4.59
Unit price
The Keitech Tungsten Guard Spin Jig is the king of finesse jigs. The Tungsten compound...
Keitech

Glide Camaron Soft Bait - (3.5 inch)

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
The Keitech Glide Camaron Soft Bait is Keitech's new high-density back-sliding craw. The “Glide Camaron”...
Keitech

Flex Chunk Trailer Soft Bait - (3.2 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech Flex Chunk Trailer Soft Bait features old school action through new age materials...
Keitech

Model II Tungsten Football Jig Version 2 - (1/4 oz.)

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
The Keitech Model II Tungsten Football Jig Version 2 is designed for deep water jig...
Keitech

Easy Shiner Swimbait - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech 5 Inch Easy Shiner Swimbait combines the unsymmetrical body of the Shad Impact...
Keitech

FAT Swing Impact Swimbait - (6.8 inch)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
The Keitech 6.8 Inch FAT Swing Impact Swimbait has hit he market! Keitech's original two-tone...
+2 More
BEASTCOAST

Lil' Magnum Compact Flippin' Jig - (3/8oz)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Designed to be the ultimate compact flipping and pitching jig, the Tungsten Lil' Magnum has...
BEASTCOAST

Workingman's Compact Swim Jig - (1/4oz)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Since the launch of our heavy-duty Gorilla Swimjig, customers have often requested a more "northern...
Berkley

Gulp! Sand Eel - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Looks, feels and smells like live sand eels Features Gulp! extreme scent dispersion
Rapala

Scatter Rap Crank - (2 inch)

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
Baitfish skitter and scatter when they are pursued by predators – it's this erratic and...
SEA STRIKER

Rigged Cedar Plug

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
The Cedar Plug is one of the top-producing tuna trolling lures. 6" plug 150 lb...
+1 More
MEGABASS

Dark Sleeper Swimbait - 2.4" - 1/4oz

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
NOW AVAILABLE IN A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED...
Z-Man

LizardZ Soft Bait - (6 inch)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The Z-Man 6" LizardZ Soft Bait features a smooth body style, curly tail, and natural-swimming...
+2 More
Z-Man

ChatterBait JackHammer - (1/2 oz.)

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Z-Man 1/2 oz. ChatterBait JackHammer was designed by pro anglers Brett Hite and Morizo...
Berkley

PowerBait Power Worms - (7 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm...
Berkley

Gulp! Saltwater Jerk Shad - 5pk - 5"

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Rapala

DT (Dives to) Crankbait - (2") - DT04

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...
Rapala

Rippin' Rap Lipless Crankbait

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip....
Rapala

BX Brat - (2")

Regular price $12.49
Regular price $0.00 Sale price $12.49
Unit price
Badly behaved and always looking for a fight, the BX® Brat is one tough little...
+1 More
MEGABASS

Vision Oneten Max LBO Jerkbait - (5.3 inch)

Regular price $26.99
Regular price $0.00 Sale price $26.99
Unit price
The Oneten Max LBO is a large, highly responsive jerkbait powered by the revolutionary LBO...
+5 More
MEGABASS

Vision Oneten Jr. Jerkbait - (3 7/8 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Megabass Vision Oneten Jr. packs the tournament-winning characteristics of the immensely successful Vision Oneten...
+3 More
MEGABASS

Vision Oneten+1 Jerkbait - (4 1/3 inch)

Regular price $24.99
Regular price $0.00 Sale price $24.99
Unit price
Megabass Vision Oneten+1 is a mid-range jerkbait designed to increase the depth of the original...
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