Lures

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Subcategory

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Style

Color

Activity

3 1/2" Epoxy Jig with In-Line Hook - (7/8 oz) : 3-1-2-epoxy-jig-with-in-line-hook-7-8-oz-blue-runner
Yamatanuki Stickbait - (3-1/2 inch) : yamatanuki-stickbait-3-1-2-inch-black-with-large-blue-flake
Senko Stickbait - (4 inch) : senko-stickbait-4-inch-blue-pearl-large-black-hologram
Senko Stickbait - (4 inch) : senko-stickbait-4-inch-blue-black-with-chartreuse
Senko Stickbait - (4 inch) : senko-stickbait-4-inch-black-blue-flake
Senko Stickbait - (5 inch) : senko-stickbait-5-inch-blue-black-laminate
Senko Stickbait - (5 inch) : senko-stickbait-5-inch-blue-pearl-large-black-hologram
Jigging Rap - (3-1/2 inch) : jigging-rap-3-1-2-inch-chrome-blue
Senko Stickbait - (5 inch) : senko-stickbait-5-inch-black-blue-flake
Bull Steel Blade Bait - (45g) : bull-steel-blade-bait-45g-blue-pink
PowerBait MaxScent Chigger Craw - (3 inch) : powerbait-maxscent-chigger-craw-3-inch-okeechobee-craw
TRD HogZ Soft Bait - (3 inch) : trd-hogz-soft-bait-3-inch-black-blue
ChatterSpike - (4-1/2 inch) : chatterspike-4-1-2-inch-black-blue-laminate
ChatterBait Elite EVO - (3/8 oz.) : chatterbait-elite-evo-3-8-oz-black-blue
ChatterBait Elite EVO - (1/2 oz.) : chatterbait-elite-evo-1-2-oz-black-blue
Hydro Twitchbait Sinking Lure - (6 inch) : hydro-twitchbait-sinking-lure-6-inch-sardine
Hydro Minnow LC Floating Lure - (6 inch) : hydro-minnow-lc-floating-lure-6-inch-sardine
Floating Mag Darter Hard Bait - (6-1/2 inch) : floating-mag-darter-hard-bait-6-1-2-inch-sardine
Floating Mag Darter Hard Bait - (5 inch) : floating-mag-darter-hard-bait-5-inch-sardine
PXR Mavrik 110 Jerkbait - (4-3/8 inch) : pxr-mavrik-110-jerkbait-4-3-8-inch-pro-blue
Husky Jerk 14 Jerkbait - (5-1/2 inch) : husky-jerk-14-jerkbait-5-1-2-inch-silver-blue
Zero Flex Gorilla Swim Jig V2 - (3/8 oz.) : zero-flex-gorilla-swim-jig-v2-3-8-oz-cajun-crush
V9 Double Willow Spinnerbait - (3/8 oz.) : v9-double-willow-spinnerbait-3-8-oz-blue-gill
Tungsten Guard Spin Jig - (1/8 oz.) : tungsten-guard-spin-jig-1-8-oz-black-blue-flake
Glide Camaron Soft Bait - (3.5 inch) : glide-camaron-soft-bait-3-5-inch-black-blue-flake
Glide Camaron Soft Bait - (3.5 inch) : glide-camaron-soft-bait-3-5-inch-okeechobee-craw
Model II Tungsten Football Jig Version 2 - (1/2 oz.) : model-ii-tungsten-football-jig-version-2-1-2-oz-black-blue-flake
Easy Shiner Swimbait - (5 inch) : easy-shiner-swimbait-5-inch-bluegill-flash
FAT Swing Impact Swimbait - (6.8 inch) : fat-swing-impact-swimbait-6-8-inch-sexy-shad
Gulp! Sand Eel - (5 inch) : gulp-sand-eel-5-inch-sapphire-shine
Scatter Rap Crank - (2 inch) : scatter-rap-crank-2-inch-bluegill
Vision Oneten Max LBO Jerkbait - (5.3 inch) : vision-oneten-max-lbo-jerkbait-5-3-inch-gillkko
Vision Oneten Max LBO Jerkbait - (5.3 inch) : vision-oneten-max-lbo-jerkbait-5-3-inch-elegy-bone
Vision Oneten Jr. Jerkbait - (3-7/8 inch) : vision-oneten-jr-jerkbait-3-7-8-inch-gg-threadfin-shad
Vision Oneten+1 Jerkbait - (4-1/3 inch) : vision-oneten-1-jerkbait-4-1-3-inch-megabass-sexy-shad
The Streaker Jig - 4 oz : the-streaker-jig-4-oz-sand-eel
Poppin' Pad Crasher : poppin-pad-crasher-aqua-frog
Whopper Plopper 90 : whopper-plopper-90-bluegill
Whopper Plopper 60 : whopper-plopper-60-bluegill
Kastmaster - (1/12 oz.) : kastmaster-1-12-oz-chrome-neon-blue-1
Rattlin' Rapala - (2-3/4 inch) : rattlin-rapala-2-3-4-inch-shad
Tungsten Model I Casting Jig : tungsten-model-i-casting-jig-green-pumpkin-blue-flake
Model II Tungsten Football Jig Version 2 - (1/4 oz.) : model-ii-tungsten-football-jig-version-2-1-4-oz-green-pumpkin-blue-flake
Cherry Popper - 100mm : cherry-popper-100mm-bunklancer
Dyna Response Blade Bait - 2 1/4" - 1/2oz - #10 : dyna-response-blade-bait-2-1-4-1-2oz-10-ito-hiuo
Scatter Rap Glass Shad Lures Suspending (2 3/4") : scatter-rap-glass-shad-lures-suspending-2-3-4-glass-blue-shad
Flippin' Delight Soft Bait - (3.8 inch) : flippin-delight-soft-bait-3-8-inch-bruised
Vision Oneten Jerkbait - (4-1/3 inch) : vision-oneten-jerkbait-4-1-3-inch-gp-sexy-shad
Vision Oneten+1 Jerkbait - (4-1/3 inch) : vision-oneten-1-jerkbait-4-1-3-inch-gp-sexy-shad
Vision Oneten Jr. Jerkbait - (3-7/8 inch) : vision-oneten-jr-jerkbait-3-7-8-inch-gp-pro-blue
Vision Oneten Jr. Jerkbait - (3-7/8 inch) : vision-oneten-jr-jerkbait-3-7-8-inch-megabass-sexy-shad
Dark Sleeper Swimbait - 3" (3/4 oz.) : dark-sleeper-swimbait-3-3-4-oz-mutsugorou
Dark Sleeper Swimbait - 3" (3/4 oz.) : dark-sleeper-swimbait-3-3-4-oz-biwako-yoshinobori
Sonicside Crankbait - 2.6" - 1/2oz : sonicside-crankbait-2-6-1-2oz-secret-gill
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-biwako-yoshinobori
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-mutsugorou
Workingman's Compact Swim Jig - (1/4oz) : workingmans-compact-swim-jig-1-4oz-bruised
Finesse Shadz - (4") : finesse-shadz-4-green-pumpkin-blue-flake
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-molting
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-pro-blue-red-pearl
Hogy Lures

3 1/2" Epoxy Jig with In-Line Hook - (7/8 oz)

Regular price $10.95
Regular price $0.00 Sale price $10.95
Unit price
The Hogy Lures Epoxy Jig features a vivid scale finish core surrounded by a double...
Gary Yamamoto

Yamatanuki Stickbait - (3-1/2 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Staying true to our roots of innovative baits that absolutely catch fish, we bring you...
+17 More
Gary Yamamoto

Senko Stickbait - (4 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Gary Yamamoto 4" Senko Stickbait is a staple in the fishing world. The original...
+22 More
Gary Yamamoto

Senko Stickbait - (5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Gary Yamamoto 5" Senko Stickbait is a staple in the fishing world. The original...
Rapala

Jigging Rap - (3-1/2 inch)

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
Swimming in tantalizing circles under the ice or in open water for suspended game fish,...
Daiwa

Bull Steel Blade Bait - (45g)

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
The Daiwa 45g Bull Steel Blade Bait is a saltwater lure that lives up to...
Berkley

PowerBait MaxScent Chigger Craw - (3 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Berkley 3" PowerBait MaxScent Chigger Craw releases a super-charged scent field attracting fish in...
Z-Man

TRD HogZ Soft Bait - (3 inch)

Regular price $4.49
Regular price $0.00 Sale price $4.49
Unit price
The Z-Man 3" TRD HogZ Soft Bait is a ribbed, compact-profile creature bait designed to...
Z-Man

ChatterSpike - (4-1/2 inch)

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The Z-Man 4.5 Inch ChatterSpike refreshes your favorite bladed jigs and spinnerbaits with lively, seductive...
Z-Man

ChatterBait Elite EVO - (3/8 oz.)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Z-Man 3/8 oz. ChatterBait Elite EVO leads with Z-Man’s patented direct head-to-blade connection and...
Z-Man

ChatterBait Elite EVO - (1/2 oz.)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Z-Man 1/2 oz. ChatterBait Elite EVO leads with Z-Man’s patented direct head-to-blade connection and...
Yo-Zuri

Hydro Twitchbait Sinking Lure - (6 inch)

Regular price $21.99
Regular price $0.00 Sale price $21.99
Unit price
The Yo-Zuri 6 Inch Hydro Twitchbait Sinking Lure has the profile needed to attract big...
Yo-Zuri

Hydro Minnow LC Floating Lure - (6 inch)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
The Yo-Zuri 6 Inch Hydro Minnow LC Floating Lure has been designed to cast long...
Yo-Zuri

Floating Mag Darter Hard Bait - (6-1/2 inch)

Regular price $17.99
Regular price $0.00 Sale price $17.99
Unit price
The Yo-Zuri 6-1/2 Inch Floating Mag Darter Hard Bait allows anglers to cast farther and...
Yo-Zuri

Floating Mag Darter Hard Bait - (5 inch)

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Yo-Zuri 5 Inch Floating Mag Darter Hard Bait allows anglers to cast farther and...
Rapala

PXR Mavrik 110 Jerkbait - (4-3/8 inch)

Regular price $17.99
Regular price $0.00 Sale price $17.99
Unit price
The Rapala PXR Mavrik 110 Jerkbait provides premium jerkbait features, starting with a Long-Cast System...
Rapala

Husky Jerk 14 Jerkbait - (5-1/2 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
Perfectly balanced, the Rapala Husky Jerk 14 Jerkbait can be cast or trolled at any...
BEASTCOAST

Zero Flex Gorilla Swim Jig V2 - (3/8 oz.)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Redesigned and better than ever, the Beast Coast Zero Flex Gorilla Swim Jig V2 now...
MEGABASS

V9 Double Willow Spinnerbait - (3/8 oz.)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Megabass V9 Double Willow Spinnerbait in 3/8 oz. represents the 9th iteration of the...
Keitech

Tungsten Guard Spin Jig - (1/8 oz.)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech Tungsten Guard Spin Jig is the king of finesse jigs. The Tungsten compound...
Keitech

Glide Camaron Soft Bait - (3.5 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Keitech Glide Camaron Soft Bait is Keitech's new high-density back-sliding craw. The “Glide Camaron”...
Keitech

Model II Tungsten Football Jig Version 2 - (1/2 oz.)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech Model II Tungsten Football Jig Version 2 is designed for deep water jig...
Keitech

Easy Shiner Swimbait - (5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Keitech 5 Inch Easy Shiner Swimbait combines the unsymmetrical body of the Shad Impact...
Keitech

FAT Swing Impact Swimbait - (6.8 inch)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
The Keitech 6.8 Inch FAT Swing Impact Swimbait has hit he market! Keitech's original two-tone...
Berkley

Gulp! Sand Eel - (5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
Looks, feels and smells like live sand eels Features Gulp! extreme scent dispersion
Rapala

Scatter Rap Crank - (2 inch)

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
Baitfish skitter and scatter when they are pursued by predators – it's this erratic and...
+1 More
MEGABASS

Vision Oneten Max LBO Jerkbait - (5.3 inch)

Regular price $27.99
Regular price $0.00 Sale price $27.99
Unit price
The Oneten Max LBO is a large, highly responsive jerkbait powered by the revolutionary LBO...
+4 More
Megabass

Vision Oneten Jr. Jerkbait - (3-7/8 inch)

Regular price $23.99
Regular price $0.00 Sale price $23.99
Unit price
The Megabass Vision Oneten Jr. packs the tournament-winning characteristics of the immensely successful Vision Oneten...
+4 More
Megabass

Vision Oneten+1 Jerkbait - (4-1/3 inch)

Regular price $24.99
Regular price $0.00 Sale price $24.99
Unit price
Megabass Vision Oneten+1 is a mid-range jerkbait designed to increase the depth of the original...
Nomad Design

The Streaker Jig - 4 oz

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
The Streaker Jig is designed to be worked fast and aggressively. The longer and slimmer...
Pradco

Poppin' Pad Crasher

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Booyah Poppin' Pad Crasher is perfect for those times when you need more surface...
+4 More
River2Sea

Whopper Plopper 90

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for...
+3 More
River2Sea

Whopper Plopper 60

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The River2Sea Whopper Plopper 60 is a downsized version of the popular 75 size and incorporates the...
Acme Tackle

Kastmaster - (1/12 oz.)

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
The Acme Tackle 1/12 oz. Kastmaster features a split ring as well as a treble...
Rapala

Rattlin' Rapala - (2-3/4 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Rapala 2.75" Rattlin' Rapala has sound frequencies that are harmonic, uniform and "in tune"...
Keitech

Tungsten Model I Casting Jig

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Lead-Free tungsten jig head design Tungsten head is 30% smaller & harder than lead Tear-drop...
Keitech

Model II Tungsten Football Jig Version 2 - (1/4 oz.)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech Model II Tungsten Football Jig Version 2 is designed for deep water jig...
MADD MANTIS

Cherry Popper - 100mm

Regular price $20.99
Regular price $0.00 Sale price $20.99
Unit price
The focus in making the Cherry Popper was to make a super durable popper that...
MEGABASS

Dyna Response Blade Bait - 2 1/4" - 1/2oz - #10

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
THE DYNA RESPONSE IS A NEW CONCEPT METAL VIBE DEVELOPED WITH SHINJI SATO. THE SUPER-THIN...
Rapala

Scatter Rap Glass Shad Lures Suspending (2 3/4")

Regular price $9.99 - $10.99
Regular price $0.00 Sale price $9.99 - $10.99
Unit price
The Scatter Rap illusion of a spooked baitfish fleeing attack is heightened with the new...
BEASTCOAST

Flippin' Delight Soft Bait - (3.8 inch)

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
After a year of playing with prototypes, the 3.8'' Beast Coast Flippin' Delight Soft Bait...
+10 More
Megabass

Vision Oneten Jerkbait - (4-1/3 inch)

Regular price $24.99
Regular price $0.00 Sale price $24.99
Unit price
Once the closely-guarded secret of the pros, the Vision Oneten Jerkbait quickly became a staple...
+5 More
Megabass

Dark Sleeper Swimbait - 3" (3/4 oz.)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Megabass Dark Sleeper Swimbait weighs 3/4 oz. and is 3" in length. The Dark...
MEGABASS

Sonicside Crankbait - 2.6" - 1/2oz

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
THE SONICSIDE IS A COMPETITION-READY FLATSIDE CRANKBAIT BORN OF THE EXACTING DEMANDS OF OUR NATIONAL...
+1 More
MEGABASS

Dark Sleeper Swimbait - 3.8" - 1oz

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
THE DARK SLEEPER SWIMBAIT WAS DEVELOPED TO TARGET FISH HOLDING TO BOTTOM STRUCTURE WITH OVERWHELMING...
BEASTCOAST

Workingman's Compact Swim Jig - (1/4oz)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Since the launch of our heavy-duty Gorilla Swimjig, customers have often requested a more "northern...
Z-Man

Finesse Shadz - (4")

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make...
Berkley

Gulp! Saltwater Jerk Shad - 5pk - 5"

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
+6 More
Keitech

Swing Impact Swimbaits - ( 3.5")

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six...
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