Lures

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Subcategory

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Style

Color

Activity

Gulp! Alive! Shrimp : gulp-alive-shrimp-natural
Holographic Weighted Squid - 6" (4 Pack) : holographic-weighted-squid-6-4-pack-natural-squid-whsq6-4-42-natural-squid
Holographic Weighted Squid - 4" (6 Pack) : holographic-weighted-squid-4-6-pack-natural-squid
Flex Chunk Trailer Soft Bait - 4.3" (5 Pack) : flex-chunk-trailer-soft-bait-4-3-5-pack-brown-purple
Tungsten Mono Spin Jig - (3/32 oz.) : tungsten-mono-spin-jig-3-32-oz-brown-purple
Tungsten Mono Spin Jig - (1/16 oz.) : tungsten-mono-spin-jig-1-16-oz-brown-purple
Trout Magnet Trout Worm - 3" (5 Pack) : trout-magnet-trout-worm-3-5-pack-mealworm
Live Ops Jerksquid Jerkshad - 5" (4 Pack) : live-ops-jerksquid-jerkshad-5-4-pack-sandy-pearl
Live Ops Jerksquid Jerkshad - 4" (5 Pack) : live-ops-jerksquid-jerkshad-4-5-pack-sandy-pearl
Vertrex Max 150 Vibe - 6" (3-3/5 oz.) : vertrex-max-150-vibe-6-3-3-5-oz-bunker
Shrimp Tail - 3" (6 Pack) : shrimp-tail-3-6-pack-old-bay
Zoo Kick Topwater Frog - (5/8 oz.) : zoo-kick-topwater-frog-5-8-oz-brown-bullfrog
Doragon Minnow Pike Hard Bait - 4" : doragon-minnow-pike-hard-bait-4-tiger-multi
Magdraft Swimbait - (5 inch) : magdraft-swimbait-5-inch-brownie
Magdraft Freestyle Swimbait - 5" (2 Pack) : magdraft-freestyle-swimbait-5-2-pack-brownie
Magdraft Freestyle Swimbait - 5" (2 Pack) : magdraft-freestyle-swimbait-5-2-pack-baby-bass
Dark Sleeper Swimbait - 4.5" (1 oz.) : dark-sleeper-swimbait-4-5-1-oz-wakasagi
K-Tail Swimbait - (9 inch) : k-tail-swimbait-9-inch-kalcutta
LiL Mullet - 5" (3 Pack) : lil-mullet-5-3-pack-twisted-t
Paddle Tail Swimbait - 3.75" (5 Pack) : paddle-tail-swimbait-3-75-5-pack-twisted-t
Sling Shad Minnow - 5" (6 Pack) : sling-shad-minnow-5-6-pack-wakasagi
Sleeper Gill Swimbait - (3.2 inch) : sleeper-gill-swimbait-3-2-inch-brownie
Sleeper Gill Swimbait - (3.2 inch) : sleeper-gill-swimbait-3-2-inch-black-gill
Dark Sleeper Swimbait - 3" (3/4 oz.) : dark-sleeper-swimbait-3-3-4-oz-morning-goby
Dark Sleeper Swimbait - 3" (3/4 oz.) : dark-sleeper-swimbait-3-3-4-oz-fresh-perch
Dark Sleeper Swimbait - 3" (3/8 oz.) : dark-sleeper-swimbait-3-3-8-oz-mutsugurou
Dark Sleeper Swimbait - 3" (3/8 oz.) : dark-sleeper-swimbait-3-3-8-oz-morning-goby
Mag Pencil Floating Lure - (8 inch) : mag-pencil-floating-lure-8-inch-pearl-bunker
MR-X Griffon BFS Crankbait - (1-1/2 inch) : mr-x-griffon-bfs-crankbait-1-1-2-inch-mat-shad
SR-X Griffon BFS Crankbait - (1-1/2 inch) : sr-x-griffon-bfs-crankbait-1-1-2-inch-mat-craw-ii
Zoo Wake Topwater Lure - (1/2 oz.) : zoo-wake-topwater-lure-1-2-oz-bullfrog-tadpole
Tungsten Little Spotty Jig - Size 3/0 (3/16 oz.) : tungsten-little-spotty-jig-size-3-0-3-16-oz-pb-j-bling
Graph ShadZ - (3/8 oz.) : graph-shadz-3-8-oz-goby-sauce
Graph ShadZ - (3/8 oz.) : graph-shadz-3-8-oz-tennessee-shad
Graph ShadZ - (1/4 oz.) : graph-shadz-1-4-oz-goby-sauce
Graph ShadZ - (1/4 oz.) : graph-shadz-1-4-oz-tennessee-shad
Zoo Pop Topwater Popper - (3/8 oz.) : zoo-pop-topwater-popper-3-8-oz-tennessee-shad
Double Blade Musky Flashabou Spinner - (1-1/2 oz.) : double-blade-musky-flashabou-spinner-1-1-2-oz-copper-killer
Tungsten Little Spotty Jig - Size 4/0 (1/2 oz.) : tungsten-little-spotty-jig-size-4-0-1-2-oz-pb-j-bling
Special FX Shock Blade - (1/2 oz.) : special-fx-shock-blade-1-2-oz-bluegill-black-nickel-blade
Tidal Pro IPOP Popper - (4 inch) : tidal-pro-ipop-popper-4-inch-bunker
Tidal Pro Minnow - (6 inch) : tidal-pro-minnow-6-inch-bunker
CrushCity Mooch Minnow - 3.5" (6 Pack) : crushcity-mooch-minnow-3-5-6-pack-sungill
K-Tail Swimbait - (7 inch) : k-tail-swimbait-7-inch-kalcutta
K-Tail Swimbait - (5 inch) : k-tail-swimbait-5-inch-kalcutta
Mini Mullet - (4 inch) : mini-mullet-4-inch-twisted-t
Split Tail - 3" (10 Pack) : split-tail-3-10-pack-homerun-herring
Ribbed Paddle Tail Swimbait - 3.8" (6 Pack) : ribbed-paddle-tail-swimbait-3-8-6-pack-homerun-herring
Paddle Tail Swimbait - 2.8" (8 Pack) : paddle-tail-swimbait-2-8-8-pack-homerun-herring
FC Leech - 4.25" (6 Pack) : fc-leech-4-25-6-pack-homerun-herring
Micro HD Crankbait - (1-1/2 inch) : micro-hd-crankbait-1-1-2-inch-brown-trout
J-Spec Jerkbait - (3 inch) : j-spec-jerkbait-3-inch-brown-trout
Senko Stickbait - 4" (10 Pack) : senko-stickbait-4-10-pack-cinnamon-brown
Senko Stickbait - 5" (10 Pack) : senko-stickbait-5-10-pack-cinnamon-brown
Tungsten Compound Superfly Hair Jig - (3/32 oz.) : tungsten-compound-superfly-hair-jig-3-32-oz-olive-pumpkin
Tungsten Compound Superfly Hair Jig - (3/32 oz.) : tungsten-compound-superfly-hair-jig-3-32-oz-brown-magic
Tungsten Compound Superfly Hair Jig - (3/16 oz.) : tungsten-compound-superfly-hair-jig-3-16-oz-olive-pumpkin
Tungsten Compound Superfly Hair Jig - (3/16 oz.) : tungsten-compound-superfly-hair-jig-3-16-oz-brown-magic
PowerBait Minnotator Swimbait - (2-1/2 inch) : powerbait-minnotator-swimbait-2-1-2-inch-hd-bluegill
PowerBait Drip Swimmer - (4 inch) : powerbait-drip-swimmer-4-inch-hd-goby
Berkley

Gulp! Alive! Shrimp

Regular price $22.99
Regular price Sale price $22.99
Unit price
Each bait has a natural presentation in action, scent, and taste Rig and fish using...
Tsunami

Holographic Weighted Squid - 6" (4 Pack)

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
The Tsunami 6" Holographic Weighted Squid features a durable vinyl body which withstands repeated strikes,...
Tsunami

Holographic Weighted Squid - 4" (6 Pack)

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Tsunami 4" Holographic Weighted Squid features a durable vinyl body which withstands repeated strikes,...
Keitech

Flex Chunk Trailer Soft Bait - 4.3" (5 Pack)

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
The Keitech 4.3" Flex Chunk Trailer Soft Bait features old school action through new age...
Keitech

Tungsten Mono Spin Jig - (3/32 oz.)

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The Keitech 3/32 oz. Tungsten Mono Spin Jig takes finesse to the next level. This...
Keitech

Tungsten Mono Spin Jig - (1/16 oz.)

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The Keitech 1/16 oz. Tungsten Mono Spin Jig takes finesse to the next level. This...
Leland's Lures

Trout Magnet Trout Worm - 3" (5 Pack)

Regular price $1.19
Regular price $0.00 Sale price $1.19
Unit price
The Leland's Lures Trout Magnet Trout Worms are a favorite of trout and panfish anglers....
Nomad Design

Live Ops Jerksquid Jerkshad - 5" (4 Pack)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Nomad Design 5" Live Ops Jerksquid Jerkshad combines the aggressive dart of a jerkshad...
Nomad Design

Live Ops Jerksquid Jerkshad - 4" (5 Pack)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Nomad Design 4" Live Ops Jerksquid Jerkshad combines the hard-cutting action of a jerkshad...
Nomad Design

Vertrex Max 150 Vibe - 6" (3-3/5 oz.)

Regular price $17.99
Regular price $0.00 Sale price $17.99
Unit price
The Nomad Design Vertrex Max 150 Vibe features a TPE ultra-tough material construction and is...
No Live Bait Needed

Shrimp Tail - 3" (6 Pack)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The No Live Bait Needed 3" Shrimp Tail is a lifelike shrimp tail that performs...
Snag Proof

Zoo Kick Topwater Frog - (5/8 oz.)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
The Snag Proof Zoo Kick Topwater Frog is a remake of the original design of...
MATZUO

Doragon Minnow Pike Hard Bait - 4"

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The new Doragon Minnow is the "dragon" of the water that will slay those monster...
+3 More
Megabass

Magdraft Swimbait - (5 inch)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Megabass 5" Magdraft Swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivates trophies around...
+1 More
Megabass

Magdraft Freestyle Swimbait - 5" (2 Pack)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Megabass 5" Magdraft Freestyle Swimbait is the ultimate swimbait for big bass sessions. It...
Megabass

Dark Sleeper Swimbait - 4.5" (1 oz.)

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
The Megabass Dark Sleeper Swimbait weighs 1 oz. and is 4.5" in length. The Dark...
No Live Bait Needed

K-Tail Swimbait - (9 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The No Live Bait Needed 9" K-Tail Swimbait is a weedless bait capable of navigating...
No Live Bait Needed

LiL Mullet - 5" (3 Pack)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The No Live Bait Needed 5" LiL Mullet is an ultra-realistic mullet imitator. This bait...
No Live Bait Needed

Paddle Tail Swimbait - 3.75" (5 Pack)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The No Live Bait Needed 3.75" Paddle Tail Swimbait features tight tail-kicking action and a...
Megabass

Sling Shad Minnow - 5" (6 Pack)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Megabass Sling Shad Minnow is a highly refined fluke-style soft bait designed for pressured...
+3 More
Megabass

Sleeper Gill Swimbait - (3.2 inch)

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
The Megabass Sleeper Gill Swimbait features a patent-pending adaptation of the Dorsal Fin Weed Guard...
+5 More
Megabass

Dark Sleeper Swimbait - 3" (3/4 oz.)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Megabass Dark Sleeper Swimbait weighs 3/4 oz. and is 3" in length. The Dark...
+4 More
Megabass

Dark Sleeper Swimbait - 3" (3/8 oz.)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Megabass Dark Sleeper Swimbait weighs 3/8 oz. and is 3" in length. The Dark...
Yo-Zuri

Mag Pencil Floating Lure - (8 inch)

Regular price $24.99
Regular price $0.00 Sale price $24.99
Unit price
The Yo-Zuri Mag Pencil Floating Lure is 8" in length and is designed with serious...
Megabass

MR-X Griffon BFS Crankbait - (1-1/2 inch)

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Megabass MR-X Griffon BFS Crankbait is a downsized version of the storied Japanese crankbait....
Megabass

SR-X Griffon BFS Crankbait - (1-1/2 inch)

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Megabass 1.5" SR-X Griffon BFS Crankbait is a downsized version of the storied Japanese...
+3 More
Snag Proof

Zoo Wake Topwater Lure - (1/2 oz.)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Snag Proof 1/2 oz. Zoo Wake Topwater Lure features a unique hollow body style...
Picasso Lures

Tungsten Little Spotty Jig - Size 3/0 (3/16 oz.)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Picasso Lures 3/16 oz. 3/0 Tungsten Little Spotty Jig is the ultimate finesse jig...
Z-Man

Graph ShadZ - (3/8 oz.)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Z-Man 3/8 oz. Graph ShadZ is a swimbait designed to reflect a vibrant sonar...
Z-Man

Graph ShadZ - (1/4 oz.)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Z-Man 1/4 oz. Graph ShadZ is a swimbait designed to reflect a vibrant sonar...
Snag Proof

Zoo Pop Topwater Popper - (3/8 oz.)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
The Snag Proof 3/8 oz. Zoo Pop Topwater Popper features a soft hollow body which...
Mepps

Double Blade Musky Flashabou Spinner - (1-1/2 oz.)

Regular price $25.99
Regular price $0.00 Sale price $25.99
Unit price
The Mepps 1.5 oz. Double Blade Musky Flashabou Spinner features heavy duty Colorado blades and...
Picasso Lures

Tungsten Little Spotty Jig - Size 4/0 (1/2 oz.)

Regular price $9.79
Regular price $0.00 Sale price $9.79
Unit price
The Picasso Lures 1/2 oz. 4/0 Tungsten Little Spotty Jig is the ultimate finesse jig...
Picasso Lures

Special FX Shock Blade - (1/2 oz.)

Regular price $19.69
Regular price $0.00 Sale price $19.69
Unit price
The Picasso Lures 1/2 oz. Special FX Shock Blade is a bladed jig designed to...
Tsunami

Tidal Pro IPOP Popper - (4 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Tsunami 4" Tidal Pro IPOP Popper features the desirable low frequency rattle that drives...
Tsunami

Tidal Pro Minnow - (6 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Tsunami 6" Tidal Pro Minnow features a highly efficient and reflective foil insert which...
Rapala

CrushCity Mooch Minnow - 3.5" (6 Pack)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Rapala 3.5" CrushCity Mooch Minnow combines the best features of both a minnow-style bait...
No Live Bait Needed

K-Tail Swimbait - (7 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The No Live Bait Needed 7" K-Tail Swimbait is a weedless bait capable of navigating...
No Live Bait Needed

K-Tail Swimbait - (5 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The No Live Bait Needed 5" K-Tail Swimbait is a weedless bait capable of navigating...
NO LIVE BAIT NEEDED

Mini Mullet - (4 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The No Live Bait Needed 4" Mini Mullet is an ultra-realistic mullet imitator. This bait...
Battle Creek Baits

Split Tail - 3" (10 Pack)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Battle Creek Baits 3" Split Tail is perfect for panfish, trout, and micro fishing....
Battle Creek Baits

Ribbed Paddle Tail Swimbait - 3.8" (6 Pack)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Battle Creek Baits 3.8" Ribbed Paddle Tail Swimbait is perfect for panfish, trout, and...
Battle Creek Baits

Paddle Tail Swimbait - 2.8" (8 Pack)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Battle Creek Baits 2.8" Paddle Tail Swimbait is perfect for panfish, trout, and micro...
Battle Creek Baits

FC Leech - 4.25" (6 Pack)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Battle Creek Baits 4.25" FC Leech is perfect for panfish, trout, and micro fishing....
Dynamic Lures

Micro HD Crankbait - (1-1/2 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Dynamic Lures 1.5" Micro HD Crankbait is designed for use in smaller applications, such...
Dynamic Lures

J-Spec Jerkbait - (3 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Dynamic Lures 3" J-Spec Jerkbait is professionally designed with an action and feel that...
+20 More
Gary Yamamoto

Senko Stickbait - 4" (10 Pack)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Gary Yamamoto 4" Senko Stickbait is a staple in the fishing world. The original...
+30 More
Gary Yamamoto

Senko Stickbait - 5" (10 Pack)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Gary Yamamoto 5" Senko Stickbait is a staple in the fishing world. The original...
BEASTCOAST

Tungsten Compound Superfly Hair Jig - (3/32 oz.)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Beast Coast 3/32 oz. Tungsten Compound Superfly Hair Jig has arrived, arming you with...
BEASTCOAST

Tungsten Compound Superfly Hair Jig - (3/16 oz.)

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
The Beast Coast 3/16 oz. Tungsten Compound Superfly Hair Jig has arrived, arming you with...
Berkley

PowerBait Minnotator Swimbait - (2-1/2 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Berkley 2.5" PowerBait Minnotator Swimbait features realism and natural action in an easy-to-fish pre-rigged...
Berkley

PowerBait Drip Swimmer - (4 inch)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
The Berkley 4" PowerBait Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design,...
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