Lures

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Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-sardine
Gulp! Sand Eel - (5 inch) : gulp-sand-eel-5-inch-sapphire-shine
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-sdn
Gulp! Alive! Saltwater Grub 4" : gulp-alive-saltwater-grub-4-pink-shine
Gulp! Sand Eel - (5 inch) : gulp-sand-eel-5-inch-silver-mud
Senko Stickbait - (5 inch) : senko-stickbait-5-inch-163-body-and-192-tail
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-sight-flash
Easy Shiner Swimbait - (4 inch) : easy-shiner-swimbait-4-inch-gizzard-shad
Easy Shiner Swimbait - (4 inch) : easy-shiner-swimbait-4-inch-ayu
Shad Impact Soft Bait - (4 inch) : shad-impact-soft-bait-4-inch-sight-flash
Little Spider Soft Bait - (2 inch) : little-spider-soft-bait-2-inch-cola
Easy Shiner Swimbait - (5 inch) : easy-shiner-swimbait-5-inch-sight-flash
Swing Impact Swimbaits - ( 4") : swing-impact-swimbaits-4-electric-shad
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-shad
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-rainbow-trout
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-raw
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-gold-shad
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-shad
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-rainbow-trout
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-raw
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-gold-shad
PowerBait Floating Mice Tails - (3 inch) : powerbait-floating-mice-tails-3-inch-orange-silver-chartreuse
PowerBait The Champ Minnow - (3.4 inch) : powerbait-the-champ-minnow-3-4-inch-hd-round-goby
PowerBait The Champ Minnow - (3.4 inch) : powerbait-the-champ-minnow-3-4-inch-hd-purple-smelt
PowerBait The Champ Minnow - (3.4 inch) : powerbait-the-champ-minnow-3-4-inch-hd-blacknose-shiner
PowerBait The Champ Minnow - (3.4 inch) : powerbait-the-champ-minnow-3-4-inch-hd-bluegill
PowerBait The Champ Swimmer - (3 inch) : powerbait-the-champ-swimmer-3-inch-hd-rainbow-trout
PowerBait The Champ Minnow - (3.4 inch) : powerbait-the-champ-minnow-3-4-inch-hd-fire-perch
Gulp! Alive! Saltwater Grub - (6 inch) : gulp-alive-saltwater-grub-6-inch-pink-shine
Gulp! Alive! Saltwater Grub - (5 inch) : gulp-alive-saltwater-grub-5-inch-nuclear-chicken
Regular Spawn Sacs : regular-spawn-sacs-red
Regular Spawn Sacs : regular-spawn-sacs-pink
Regular Spawn Sacs : regular-spawn-sacs-orange
Floating Spawn Sacs : floating-spawn-sacs-red
Floating Spawn Sacs : floating-spawn-sacs-orange
Corn Salmon Eggs Trout Bait : corn-salmon-eggs-trout-bait-yellow
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-shirauo
Sleeper Craw Softbait - 3" - 5/8oz - 3/0 : sleeper-craw-softbait-3-5-8oz-3-0-midnight-craw
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-hanahaze
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-wakasagi
Doormat Fluke Rig Squid : doormat-fluke-rig-squid-pink
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-mutsugorou
Holographic 9" Swim Shad : holographic-9-swim-shad-golden-bunker-w-spots
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-red-belly-shrimp
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-nuclear-chicken
Gulp! Catfish Dough : gulp-catfish-dough-bloody-blood
Finesse WormZ - (4") : finesse-wormz-4-junebug
LizardZ - (6") : lizardz-6-black-blue
Finesse TRD 2.75" : finesse-trd-2-75-green-pumpkin-goby
Finesse WormZ - (4") : finesse-wormz-4-green-pumpkin
PowerBait MaxScent Flat Worm - (3.6 inches) : powerbait-maxscent-flat-worm-3-6-inches-green-pumpkin-party
Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-smelt
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-new-penny
Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-pearl-white
Gulp! Saltwater Swimming Mullet - 4" : gulp-saltwater-swimming-mullet-4-pink
Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-sardine
PowerBait Floating Trout Worm - (3") : powerbait-floating-trout-worm-3-bgm
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-molting
CrushCity The Mayor Swimbait - (3 inch) : crushcity-the-mayor-swimbait-3-inch-albino-shad
Sleeper Gill Swimbait - (3.2 inch) : sleeper-gill-swimbait-3-2-inch-secret-gill
Berkley

Gulp! Saltwater Jerk Shad - 5pk - 5"

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Gulp! Sand Eel - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Looks, feels and smells like live sand eels Features Gulp! extreme scent dispersion
Berkley

Gulp! Saltwater Grub - (6 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
Ideal on jigs or as a trailer Favorite for all saltwater species when targeting big...
Berkley

Gulp! Alive! Saltwater Grub 4"

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Sand Eel - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Looks, feels and smells like live sand eels Features Gulp! extreme scent dispersion
+4 More
Gary Yamamoto

Senko Stickbait - (5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in...
+5 More
Keitech

FAT Swing Impact Soft Baits - ( 4.8")

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several...
+6 More
Keitech

Easy Shiner Swimbait - (4 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech 4 Inch Easy Shiner Swimbait combines the unsymmetrical body of the Shad Impact...
Keitech

Shad Impact Soft Bait - (4 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech 4 Inch Shad Impact Soft Bait was designed to produce a shad bait...
Keitech

Little Spider Soft Bait - (2 inch)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The Keitech 2 Inch Little Spider Soft Bait is back. After several years on the...
Keitech

Easy Shiner Swimbait - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech 5 Inch Easy Shiner Swimbait combines the unsymmetrical body of the Shad Impact...
+6 More
Keitech

Swing Impact Swimbaits - ( 4")

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six...
Berkley

PowerBait Nessie Soft Glide Bait - (9 inch)

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
Berkley

PowerBait Nessie Soft Glide Bait - (7 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
Berkley

PowerBait Floating Mice Tails - (3 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Berkley PowerBait Floating Mice Tails combine salmon egg and trout worm into one incredible...
Berkley

PowerBait The Champ Minnow - (3.4 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition colors that mimic...
Berkley

PowerBait The Champ Swimmer - (3 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic...
Berkley

Gulp! Alive! Saltwater Grub - (6 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Berkley Gulp! Alive! Saltwater Grub is ideal on jigs or as a trailer and...
Berkley

Gulp! Alive! Saltwater Grub - (5 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Berkley Gulp! Alive! Saltwater Grub is ideal on jigs or as a trailer and...
ATLAS-MIKES

Regular Spawn Sacs

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Atlas-Mike's Regular Spawn Sacs are hand tied in our own super-soft nylon mesh cloth....
ATLAS-MIKES

Floating Spawn Sacs

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Atlas-Mike's Floating Spawn Sacs are hand tied in our own super-soft nylon mesh cloth....
ATLAS-MIKES

Corn Salmon Eggs Trout Bait

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Atlas-Mike's Corn Salmon Eggs Trout Bait are jumbo sized eggs packed in a special...
+1 More
MEGABASS

Dark Sleeper Swimbait - 2.4" - 1/4oz

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
NOW AVAILABLE IN A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED...
MEGABASS

Sleeper Craw Softbait - 3" - 5/8oz - 3/0

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
THE LONG-AWAITED, BOTTOM-SCUTTLING STEALTH CRAW HAS ARRIVED. SLEEPER CRAW HARNESSES THE REVOLUTIONARY PERFORMANCE OF THE...
RUN OFF LURE

Doormat Fluke Rig Squid

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
Stop messing around, use The Run Off Lure Squid Teaser Fluke Rig and get back...
Tsunami

Holographic 9" Swim Shad

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
USES: Made for both freshwater and saltwater fishing Effective for catching bluefish and redfish DETAILS...
Berkley

Gulp! Saltwater Grub - (6 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
Ideal on jigs or as a trailer Favorite for all saltwater species when targeting big...
Berkley

Gulp! Catfish Dough

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Fortified with Gulp! flavor chunks– natural bait scent and flavor Gulp! chunks creates large scent...
Z-Man

Finesse WormZ - (4")

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
When rigged Texas style, on a drop shot rig, or on a shaky head, salt-impregnated...
Z-Man

LizardZ - (6")

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
A smooth body style, curly tail, and natural-swimming legs converge to make LizardZ as enticing...
Z-Man

Finesse TRD 2.75"

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
2.75" stickbait profile with dimpled texture for natural feel Custom ElaZtech formulation and salt content...
Berkley

PowerBait MaxScent Flat Worm - (3.6 inches)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

Gulp! Saltwater Pogy - (3 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
+3 More
Berkley

Gulp! Saltwater Swimming Mullet - 4"

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

PowerBait Floating Trout Worm - (3")

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over...
Rapala

CrushCity The Mayor Swimbait - (3 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the...
MEGABASS

Sleeper Gill Swimbait - (3.2 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Megabass Sleeper Gill Swimbait features a patent-pending adaptation of the Dorsal Fin Weed Guard...
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