Lures

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Subcategory

Brand

Style

Color

Activity

Smooth Diamond Jig - (1 oz.) : smooth-diamond-jig-1-oz-white
Pro Rock Hopper Bucktail Jig - 3 oz : pro-rock-hopper-bucktail-jig-3-oz-white-pearl
Smiling Bill Bucktail Jig - 1 oz : smiling-bill-bucktail-jig-1-oz-white-pearl
Pro Rock Hopper Bucktail Jig - 3/4 oz : pro-rock-hopper-bucktail-jig-3-4-oz-jersey-killer
Pro Rock Hopper Bucktail Jig - (1-1/2 oz.) : pro-rock-hopper-bucktail-jig-1-1-2-oz-jersey-killer
Ben Parker Magnum Spoon (8" Magnum) : ben-parker-magnum-spoon-8-magnum-shattered-glass
Casting Mojo Swing Head Jig - (2 oz.) : casting-mojo-swing-head-jig-2-oz-white
8" Straight Tail : 8-straight-tail-hell-yeah-butter
8" Screwlock Jig Head - (1.5 oz) : 8-screwlock-jig-head-1-5-oz-hell-yeah-butter
Prime Bucktail Jig - 1 1/2oz : prime-bucktail-jig-1-1-2oz-white
Ringworm Softbait - (4 inch) : ringworm-softbait-4-inch-white
Whopper Plopper 110 : whopper-plopper-110-powder
Whopper Plopper 75 : whopper-plopper-75-powder
Prime Bucktail Jig - 2oz : prime-bucktail-jig-2oz-white
Prime Bucktail Jig - 4oz : prime-bucktail-jig-4oz-glow
Shadow Rap Shad Deep Jerkbait - (3-1/2 inch) : shadow-rap-shad-deep-jerkbait-3-1-2-inch-ghost
Gulp! Alive! Swimming Mullet : gulp-alive-swimming-mullet-pearl-white
Magdraft Freestyle Swimbait - (6 inch) : magdraft-freestyle-swimbait-6-inch-albino-pearl-shad
Big Gabot Hollow Body Frog : big-gabot-hollow-body-frog-jungle-bone
Smiling Bill Bucktail Jig - 2 oz : smiling-bill-bucktail-jig-2-oz-white-pearl
Spark Shad Paddletail Swimbait - (4 inch) : spark-shad-paddletail-swimbait-4-inch-hiuo
Spark Shad Paddletail Swimbait - (5 inch) : spark-shad-paddletail-swimbait-5-inch-hiuo
PopMax Topwater Popper - (1/2 oz.) : popmax-topwater-popper-1-2-oz-il-red-head
Quibble 150 Stickbait : quibble-150-stickbait-frostbite
Plank 205 Topwater Lure : plank-205-topwater-lure-frostbite
Plank 159 Topwater Lure : plank-159-topwater-lure-frostbite
Duck 155 Surface Swimmer : duck-155-surface-swimmer-frostbite
Duck 110 Surface Swimmer : duck-110-surface-swimmer-frostbite
Paddlin' Beaver Soft Bait - (3.5 inch) : paddlin-beaver-soft-bait-3-5-inch-pearl
Flapper Grub Soft Bait - (4 inch) : flapper-grub-soft-bait-4-inch-sight-flash
Flapper Grub Soft Bait - (4 inch) : flapper-grub-soft-bait-4-inch-pearl
Workingman's Compact Swim Jig - (1/4oz) : workingmans-compact-swim-jig-1-4oz-elixir
PowerBait® PowerStinger Soft Bait - 4 1/4" : powerbait®-powerstinger-soft-bait-4-1-4-pw
Jointed Jitterbug Clicker : jointed-jitterbug-clicker-white-belly
Rigged Cedar Plug : rigged-cedar-plug-blue-white
ChatterBait JackHammer - (3/8 oz.) : chatterbait-jackhammer-3-8-oz-chartreuse-white
SV-3 Double Willow Spinnerbait - (3/8 oz.) : sv-3-double-willow-spinnerbait-3-8-oz-ayu
Ball Head Jig - 1/2oz : ball-head-jig-1-2oz-white
Tuna Harness Jig - (8 oz./12 inch) : tuna-harness-jig-8-oz-12-inch-glow-bone
FAT Swing Impact Soft Baits - ( 4.8") : fat-swing-impact-soft-baits-4-8-sight-flash
Shad Impact Soft Bait - (4 inch) : shad-impact-soft-bait-4-inch-sight-flash
Easy Shiner Swimbait - (5 inch) : easy-shiner-swimbait-5-inch-sight-flash
Smiling Bill Bucktail Jig - (1 1/4 oz.) : smiling-bill-bucktail-jig-1-1-4-oz-white-sparkle-flash
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-raw
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-raw
Ball Jig - 8oz : ball-jig-8oz-chartreuse-white
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-shirauo
SV-3 Double Willow Spinnerbait - (3/8 oz.) : sv-3-double-willow-spinnerbait-3-8-oz-white-chart
Dog-X Diamante Rattle Lure - 4 3/4" - 3/4oz : dog-x-diamante-rattle-lure-4-3-4-3-4oz-black-python
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-wakasagi
Ball Jig - 3oz : ball-jig-3oz-glow
Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-pearl-white
OG Rocco Crankbait Floating (1 1/2") : og-rocco-crankbait-floating-1-1-2-citus-shad
OG Rocco Crankbait Floating (2 1/2") : og-rocco-crankbait-floating-2-1-2-helsinki-shad
Prime Bucktail Jig 1 oz : prime-bucktail-jig-1-oz-glow
Prime Bucktail Jig - 6oz : prime-bucktail-jig-6oz-white
Bronze Slammer Spinner - #3 : bronze-slammer-spinner-3-silver-blade-pearl-shad-tail
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-sight-flash
Jitterbug 3/8 oz 2 1/2" : jitterbug-3-8-oz-2-1-2-leopard-frog
Jitterbug 3/8 oz 2 1/2" : jitterbug-3-8-oz-2-1-2-cricket-frog
Run Off Lures

Smooth Diamond Jig - (1 oz.)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Run Off Lures 1 oz. Smooth Diamond Jig is a top-notch fishing tool designed...
S & S BUCKTAILS

Pro Rock Hopper Bucktail Jig - 3 oz

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
Developed to be a premier option for the angler in pursuit of their next personal...
S & S BUCKTAILS

Smiling Bill Bucktail Jig - 1 oz

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
With the traditional "hot lips" styled head that Northeast surfcasters have come to love, the...
S & S BUCKTAILS

Pro Rock Hopper Bucktail Jig - 3/4 oz

Regular price $7.49
Regular price $0.00 Sale price $7.49
Unit price
Developed to be a premier option for the angler in pursuit of their next personal...
S & S BUCKTAILS

Pro Rock Hopper Bucktail Jig - (1-1/2 oz.)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The S&S Bucktails 1.5 oz. Pro Rock Hopper Bucktail Jig takes the classic concept of...
NICHOLS LURES

Ben Parker Magnum Spoon (8" Magnum)

Regular price $25.99
Regular price $0.00 Sale price $25.99
Unit price
The Original Ben Parker Magnum Spoon is a sure winner. Featuring a premium 3/0 Owner...
Run Off Lures

Casting Mojo Swing Head Jig - (2 oz.)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Run Off Lures 2 oz. Casting Mojo Swing Head Jig features a strong Mustad...
NO LIVE BAIT NEEDED

8" Straight Tail

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
A versatile option that can be retrieved in a wide variety of ways, the No...
NO LIVE BAIT NEEDED

8" Screwlock Jig Head - (1.5 oz)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
Built without compromise, the No Live Bait Needed (NLBN) Screwlock Jig Heads - 8" Bait...
Spro

Prime Bucktail Jig - 1 1/2oz

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The Prime Bucktail Jig is not like any other jig on the market. The unique...
MISTER TWISTER

Ringworm Softbait - (4 inch)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The Mister Twister 4" Ringworm is one of the most creative and versatile soft plastic...
+1 More
River2Sea

Whopper Plopper 110

Regular price $16.99
Regular price $0.00 Sale price $16.99
Unit price
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for...
River2Sea

Whopper Plopper 75

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for...
+1 More
Spro

Prime Bucktail Jig - 2oz

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Prime Bucktail Jig is not like any other jig on the market. The unique...
Spro

Prime Bucktail Jig - 4oz

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Prime Bucktail Jig is not like any other jig on the market. The unique...
Rapala

Shadow Rap Shad Deep Jerkbait - (3-1/2 inch)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Rapala Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the...
Berkley

Gulp! Alive! Swimming Mullet

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Realistic head and body design High action swimming tail Expand your strike zone with Gulp!...
+1 More
MEGABASS

Magdraft Freestyle Swimbait - (6 inch)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Megabass Magdraft Freestyle Swimbait is the ultimate swimbait for big bass sessions. With a...
MEGABASS

Big Gabot Hollow Body Frog

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Megabass Big Gabot Hollow Body Frog features a catamaran mouth to power pinpoint splash-walking...
S & S BUCKTAILS

Smiling Bill Bucktail Jig - 2 oz

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
With the traditional "hot lips" styled head that Northeast surfcasters have come to love, the...
MEGABASS

Spark Shad Paddletail Swimbait - (4 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Megabass Spark Shad Paddletail Swimbait 4 is a hand-poured paddle-tail worm with a hull-design...
MEGABASS

Spark Shad Paddletail Swimbait - (5 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Jointly developed with Japanese lunker hunter Tetsuya Nakamura, the Megabass Spark Shad 5 paddletail represents...
+3 More
MEGABASS

PopMax Topwater Popper - (1/2 oz.)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Based on a Yuki Ito hand-carved original, the Megabass PopMax Topwater Popper Lure ups the...
MADD MANTIS

Quibble 150 Stickbait

Regular price $23.99
Regular price $0.00 Sale price $23.99
Unit price
The original thought behind the Madd Mantis Quibble 150 Stickbait was to make a great...
MADD MANTIS

Plank 205 Topwater Lure

Regular price $30.99
Regular price $0.00 Sale price $30.99
Unit price
The mission in making the Madd Mantis Plank 205 Topwater Lure WTD (Walk the Dog)...
MADD MANTIS

Plank 159 Topwater Lure

Regular price $25.99
Regular price $0.00 Sale price $25.99
Unit price
The mission in making the Madd Mantis Plank 159 Topwater Lure WTD (Walk the Dog)...
MADD MANTIS

Duck 155 Surface Swimmer

Regular price $21.99
Regular price $0.00 Sale price $21.99
Unit price
The Madd Mantis Duck 155 Surface Swimmer is a great lure for catching bluefish, striped...
MADD MANTIS

Duck 110 Surface Swimmer

Regular price $18.99
Regular price $0.00 Sale price $18.99
Unit price
The Madd Mantis Duck 110 Surface Swimmer is a great lure for catching bluefish, striped...
Keitech

Paddlin' Beaver Soft Bait - (3.5 inch)

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
The Keitech Paddlin' Beaver Soft Bait has arrived! Every bait has its time and place...
Keitech

Flapper Grub Soft Bait - (4 inch)

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
The Keitech 4 Inch Flapper Grub Soft Bait fills the need of the angler who...
BEASTCOAST

Workingman's Compact Swim Jig - (1/4oz)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Since the launch of our heavy-duty Gorilla Swimjig, customers have often requested a more "northern...
Berkley

PowerBait® PowerStinger Soft Bait - 4 1/4"

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology...
Pradco

Jointed Jitterbug Clicker

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Surface busting sound combined with tail wagging on the Jointed Jitterbug Fished slowly to product...
SEA STRIKER

Rigged Cedar Plug

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
The Cedar Plug is one of the top-producing tuna trolling lures. 6" plug 150 lb...
+1 More
Z-Man

ChatterBait JackHammer - (3/8 oz.)

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Z-Man 3/8 oz. ChatterBait JackHammer was designed by pro anglers Brett Hite and Morizo...
+1 More
MEGABASS

SV-3 Double Willow Spinnerbait - (3/8 oz.)

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
The Megabass SV-3 Double Willow Spinnerbait in 3/8 oz. distills 33 years of spinnerbait design...
Tsunami

Ball Head Jig - 1/2oz

Regular price $4.49
Regular price $0.00 Sale price $4.49
Unit price
The Tsunami Ball Head Jig is perfect for any angler looking to fish for species...
HOGY LURE CO

Tuna Harness Jig - (8 oz./12 inch)

Regular price $34.95
Regular price $0.00 Sale price $34.95
Unit price
The Hogy Lures Tuna Harness Jig is carefully balanced to ensure a natural drop and...
+5 More
Keitech

FAT Swing Impact Soft Baits - ( 4.8")

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several...
Keitech

Shad Impact Soft Bait - (4 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech 4 Inch Shad Impact Soft Bait was designed to produce a shad bait...
Keitech

Easy Shiner Swimbait - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech 5 Inch Easy Shiner Swimbait combines the unsymmetrical body of the Shad Impact...
Mr Bills

Smiling Bill Bucktail Jig - (1 1/4 oz.)

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
The Mr. Bills Smiling Bill Bucktail Jig is a favorite of most all gamefish around...
Berkley

PowerBait Nessie Soft Glide Bait - (9 inch)

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
Berkley

PowerBait Nessie Soft Glide Bait - (7 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
Tsunami

Ball Jig - 8oz

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
Cast, jig or drift Reinforced stainless steel attachment loops Epoxy coated with Mustad Stainless Steel...
+1 More
MEGABASS

Dark Sleeper Swimbait - 2.4" - 1/4oz

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
NOW AVAILABLE IN A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED...
MEGABASS

Dog-X Diamante Rattle Lure - 4 3/4" - 3/4oz

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
TYPE FLOATING SOUND RATTLE LENGTH 4 3/4IN WEIGHT 3/4OZ HOOK #5   CAREFULLY HONED FOR...
Tsunami

Ball Jig - 3oz

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Cast, jig or drift Reinforced stainless steel attachment loops Epoxy coated with Mustad Stainless Steel...
Berkley

Gulp! Saltwater Pogy - (3 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Rapala

OG Rocco Crankbait Floating (1 1/2")

Regular price $12.49
Regular price $0.00 Sale price $12.49
Unit price
From a passion of bait building as a childhood hobby to customizing lures as a...
Spro

Prime Bucktail Jig 1 oz

Regular price $4.99 - $6.19
Regular price $0.00 Sale price $4.99 - $6.19
Unit price
The Prime Bucktail Jig is not like any other jig on the market. The unique...
Spro

Prime Bucktail Jig - 6oz

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Prime Bucktail Jig is not like any other jig on the market. The unique...
Mepps

Bronze Slammer Spinner - #3

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Mepps® is already known world-wide for using & manufacturing the finest quality components in the...
+7 More
Keitech

Swing Impact Swimbaits - ( 3.5")

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six...
Arbogast

Jitterbug 3/8 oz 2 1/2"

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites...
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