Lures

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Style

Color

Activity

ChatterBait JackHammer - (3/8 oz.) : chatterbait-jackhammer-3-8-oz-chartreuse-white
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-raw
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-raw
Whopper Plopper 75 : whopper-plopper-75-powder
Whopper Plopper 90 : whopper-plopper-90-powder
Whopper Plopper 60 : whopper-plopper-60-i-know-it
Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-pearl-white
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-hd-rainbow-trout
Trout Slayer : trout-slayer-white
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-albino
Glass Minnow Jig w/Silicone Skirt : glass-minnow-jig-w-silicone-skirt-white
8" Screwlock Jig Head - (1 oz) : 8-screwlock-jig-head-1-oz-hell-yeah-butter
Shadow Rap Deep Lure Slow Sinking (4 3/8") : shadow-rap-deep-lure-slow-sinking-4-3-8-ghost
Easy Shiner Swimbait - (5 inch) : easy-shiner-swimbait-5-inch-sight-flash
Scatter Rap Glass Shad - (2-3/4 inch) : scatter-rap-glass-shad-2-3-4-inch-glass-shad
PopMax Topwater Popper - (1/2 oz.) : popmax-topwater-popper-1-2-oz-bahama-milk-pearl
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-albino-pearl-shad
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-pro-blue-chart
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-shirauo
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-wakasagi
Zero Flex Gorilla Swim Jig V2 - (3/8 oz.) : zero-flex-gorilla-swim-jig-v2-3-8-oz-elixir
Vision Oneten Jerkbait - (4-1/3 inch) : vision-oneten-jerkbait-4-1-3-inch-gp-sexy-shad
Sand Eel Lure - (4 oz) : sand-eel-lure-4-oz-white
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-white-back-shad
Dark Sleeper Swimbait - 3" (3/4 oz.) : dark-sleeper-swimbait-3-3-4-oz-shiraou
Sand Eel Lure - (1.5 oz) : sand-eel-lure-1-5-oz-white
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-ayu
Dog-X Diamante Rattle Lure - 4 3/4" - 3/4oz : dog-x-diamante-rattle-lure-4-3-4-3-4oz-bahama-milk-pearl
Dog-X Diamante Rattle Lure - 4 3/4" - 3/4oz : dog-x-diamante-rattle-lure-4-3-4-3-4oz-black-python
5" Screwlock Jig Head- (3/4 oz) : 5-screwlock-jig-head-3-4-oz-limesider
5" Screwlock Jig Head- (3/4 oz) : 5-screwlock-jig-head-3-4-oz-hell-yeah-butter
Sand Eel Lure - (2 oz) : sand-eel-lure-2-oz-white
Magdraft Swimbait - 8" - 3 1/10oz : magdraft-swimbait-8-3-1-10oz-albino-pearl-shad
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-wakasagi
Dark Sleeper Swimbait - 3.8" - 1oz : dark-sleeper-swimbait-3-8-1oz-shirauo
Workingman's Compact Swim Jig - (1/4oz) : workingmans-compact-swim-jig-1-4oz-elixir
Workingman's Compact Swim Jig - (1/4oz) : workingmans-compact-swim-jig-1-4oz-special-shad
5" Screwlock Jig Head - (1.5 oz) : 5-screwlock-jig-head-1-5-oz-hell-yeah-butter
5" Screwlock Jig Head - (1.5 oz) : 5-screwlock-jig-head-1-5-oz-limesider
5" Paddle Tail Swimbaits : 5-paddle-tail-swimbaits-hell-yeah-butter
Epoxy Jig with In-Line Hook - (5/8 oz./3 inch) : epoxy-jig-with-in-line-hook-5-8-oz-3-inch-albie-crack
Hula Popper 3/16oz : hula-popper-3-16oz-frog-white-belly
Hula Popper 3/8oz : hula-popper-3-8oz-frog-white-belly
Gulp! Alive! Saltwater Grub - (4 inch Pint Tub) : gulp-alive-saltwater-grub-4-inch-pint-tub-pearl-white
Gulp! Alive! Saltwater Grub - (6 inch Pint Tub) : gulp-alive-saltwater-grub-6-inch-pint-tub-pearl-white
Gulp! Sinking Minnow - (5 inch) : gulp-sinking-minnow-5-inch-pumpkinseed
Finesse Shadz - (4") : finesse-shadz-4-shiner
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-sight-flash
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-sexy-shad
Swing Impact Swimbaits - ( 3.5") : swing-impact-swimbaits-3-5-pro-blue-red-pearl
SV-3 Double Willow Spinnerbait - (1/2 oz.) : sv-3-double-willow-spinnerbait-1-2-oz-ayu
SV-3 Double Willow Spinnerbait - (1/2 oz.) : sv-3-double-willow-spinnerbait-1-2-oz-wakasagi
SV-3 Double Willow Spinnerbait - (1/2 oz.) : sv-3-double-willow-spinnerbait-1-2-oz-white-chart
Bladerunner Soft Bait - (4.15 inch) : bladerunner-soft-bait-4-15-inch-pro-pearl
5" Screwlock Jig Head - (1 oz) : 5-screwlock-jig-head-1-oz-hell-yeah-butter
5" Screwlock Jig Head - (1 oz) : 5-screwlock-jig-head-1-oz-limesider
5" Screwlock Jig Head - ( 2 oz) : 5-screwlock-jig-head-2-oz-limesider
5" Screwlock Jig Head - ( 2 oz) : 5-screwlock-jig-head-2-oz-hell-yeah-butter
5" Screwlock Jig Head - (3 oz) : 5-screwlock-jig-head-3-oz-limesider
5" Screwlock Jig Head - (3 oz) : 5-screwlock-jig-head-3-oz-hell-yeah-butter
+1 More
Z-Man

ChatterBait JackHammer - (3/8 oz.)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Z-Man 3/8 oz. ChatterBait JackHammer was designed by pro anglers Brett Hite and Morizo...
Berkley

PowerBait Nessie Soft Glide Bait - (9 inch)

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
Berkley

PowerBait Nessie Soft Glide Bait - (7 inch)

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
+2 More
River2Sea

Whopper Plopper 75

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for...
+4 More
River2Sea

Whopper Plopper 90

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for...
+3 More
River2Sea

Whopper Plopper 60

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The River2Sea Whopper Plopper 60 is a downsized version of the popular 75 size and incorporates the...
Berkley

Gulp! Saltwater Pogy - (3 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

PowerBait® CullShad - 6" - 1 1/5oz

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level,...
LELANDS LURE

Trout Slayer

Regular price $2.29
Regular price $0.00 Sale price $2.29
Unit price
The Trout Slayer 6 pc. pack contains (4) bodies and (2) 1/64oz size 6 long-shank...
+1 More
Tsunami

Glass Minnow Jig w/Silicone Skirt

Regular price $3.99
Regular price $0.00 Sale price $3.99
Unit price
Tsunami Glass Minnow with Silicon Skirt Teasers are perfect for fluke fishing all over the...
NO LIVE BAIT NEEDED

8" Screwlock Jig Head - (1 oz)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Built without compromise, the No Live Bait Needed (NLBN) Screwlock Jig Heads - 8" Bait...
Rapala

Shadow Rap Deep Lure Slow Sinking (4 3/8")

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
The Shadow Rap Deep combines a horizontal struggle with a vertical fade that perfectly mimics...
Keitech

Easy Shiner Swimbait - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Keitech 5 Inch Easy Shiner Swimbait combines the unsymmetrical body of the Shad Impact...
Rapala

Scatter Rap Glass Shad - (2-3/4 inch)

Regular price $9.99 - $10.99
Regular price $0.00 Sale price $9.99 - $10.99
Unit price
The Scatter Rap illusion of a spooked baitfish fleeing attack is heightened with the new...
Megabass

PopMax Topwater Popper - (1/2 oz.)

Regular price $21.99
Regular price $0.00 Sale price $21.99
Unit price
Based on a Yuki Ito hand-carved original, the Megabass PopMax Topwater Popper Lure ups the...
+3 More
Megabass

Magdraft Swimbait - (6 inch)

Regular price $17.99
Regular price $0.00 Sale price $17.99
Unit price
Designed for hard-thumping action with a medium-slow to medium retrieve, the Megabass 6" Magdraft Swimbait's...
MEGABASS

Dark Sleeper Swimbait - 2.4" - 1/4oz

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
NOW AVAILABLE IN A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED...
BEASTCOAST

Zero Flex Gorilla Swim Jig V2 - (3/8 oz.)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Redesigned and better than ever, the Beast Coast Zero Flex Gorilla Swim Jig V2 now...
+10 More
Megabass

Vision Oneten Jerkbait - (4-1/3 inch)

Regular price $24.99
Regular price $0.00 Sale price $24.99
Unit price
Once the closely-guarded secret of the pros, the Vision Oneten Jerkbait quickly became a staple...
+1 More
Run Off Lures

Sand Eel Lure - (4 oz)

Regular price $7.99 - $9.99
Regular price $0.00 Sale price $7.99 - $9.99
Unit price
The Run Off Lure presents another great addition to your tackle box with the Sand...
+5 More
Megabass

Dark Sleeper Swimbait - 3" (3/4 oz.)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Megabass Dark Sleeper Swimbait weighs 3/4 oz. and is 3" in length. The Dark...
+1 More
Run Off Lures

Sand Eel Lure - (1.5 oz)

Regular price $7.99 - $9.99
Regular price $0.00 Sale price $7.99 - $9.99
Unit price
The Run Off Lure presents another great addition to your tackle box with the Sand...
MEGABASS

Dog-X Diamante Rattle Lure - 4 3/4" - 3/4oz

Regular price $21.99
Regular price $0.00 Sale price $21.99
Unit price
TYPE FLOATING SOUND RATTLE LENGTH 4 3/4IN WEIGHT 3/4OZ HOOK #5   CAREFULLY HONED FOR...
NO LIVE BAIT NEEDED

5" Screwlock Jig Head- (3/4 oz)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
While jig heads are often overlooked in their design and implementation, the No Live Bait...
+1 More
Run Off Lures

Sand Eel Lure - (2 oz)

Regular price $7.99 - $9.99
Regular price $0.00 Sale price $7.99 - $9.99
Unit price
The Run Off Lure presents another great addition to your tackle box with the Sand...
MEGABASS

Magdraft Swimbait - 8" - 3 1/10oz

Regular price $29.99
Regular price $0.00 Sale price $29.99
Unit price
LENGTH 8" WEIGHT 3-1/10OZ HOOK #2/0   AT 8” AND OVER 3OZ, THE MAGDRAFT IS...
+1 More
MEGABASS

Dark Sleeper Swimbait - 3.8" - 1oz

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
THE DARK SLEEPER SWIMBAIT WAS DEVELOPED TO TARGET FISH HOLDING TO BOTTOM STRUCTURE WITH OVERWHELMING...
BEASTCOAST

Workingman's Compact Swim Jig - (1/4oz)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Since the launch of our heavy-duty Gorilla Swimjig, customers have often requested a more "northern...
NO LIVE BAIT NEEDED

5" Screwlock Jig Head - (1.5 oz)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
While jig heads are often overlooked in their design and implementation, the No Live Bait...
NO LIVE BAIT NEEDED

5" Paddle Tail Swimbaits

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
With a more unique wide body profile for their size, the No Live Bait Needed...
Hogy Lures

Epoxy Jig with In-Line Hook - (5/8 oz./3 inch)

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
The Hogy Lures Epoxy Jig features a vivid scale finish core surrounded by a double...
Arbogast

Hula Popper 3/16oz

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today...
Arbogast

Hula Popper 3/8oz

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today...
Berkley

Gulp! Alive! Saltwater Grub - (4 inch Pint Tub)

Regular price $22.99
Regular price $0.00 Sale price $22.99
Unit price
Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Alive! Saltwater Grub - (6 inch Pint Tub)

Regular price $22.99
Regular price $0.00 Sale price $22.99
Unit price
The Berkley Gulp! Alive! Saltwater Grub is ideal on jigs or as a trailer and...
Berkley

Gulp! Sinking Minnow - (5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Z-Man

Finesse Shadz - (4")

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make...
+6 More
Keitech

Swing Impact Swimbaits - ( 3.5")

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six...
+2 More
MEGABASS

SV-3 Double Willow Spinnerbait - (1/2 oz.)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Megabass SV-3 Double Willow Spinnerbait in 1/2 oz. distills 33 years of spinnerbait design...
BEASTCOAST

Bladerunner Soft Bait - (4.15 inch)

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The Beast Coast 4.15" Bladerunner Soft Bait is designed with the perfect profile to run...
NO LIVE BAIT NEEDED

5" Screwlock Jig Head - (1 oz)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
While jig heads are often overlooked in their design and implementation, the No Live Bait...
NO LIVE BAIT NEEDED

5" Screwlock Jig Head - ( 2 oz)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
While jig heads are often overlooked in their design and implementation, the No Live Bait...
NO LIVE BAIT NEEDED

5" Screwlock Jig Head - (3 oz)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
While jig heads are often overlooked in their design and implementation, the No Live Bait...
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