Lures

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Subcategory

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Style

Color

Activity

Senko Stickbait - 4" (10 Pack) : senko-stickbait-4-10-pack-cream-white
Senko Stickbait - 5" (10 Pack) : senko-stickbait-5-10-pack-cream-white
PowerBait Drip Swimmer - (4 inch) : powerbait-drip-swimmer-4-inch-white-shiner
PowerBait Power Jerk Shad - (5 inch) : powerbait-power-jerk-shad-5-inch-disco-violet
SV-3 Double Willow Spinnerbait - (1/2 oz.) : sv-3-double-willow-spinnerbait-1-2-oz-white-python
Talkin' Popper XD - (5 inch) : talkin-popper-xd-5-inch-blue-mackerel
Loose Shad Body - (6 inch) : loose-shad-body-6-inch-glow
Loose Shad Body - (9 inch) : loose-shad-body-9-inch-white-1
Loose Shad Body - (9 inch) : loose-shad-body-9-inch-glow
Tail Clapper Swimbait - (5 inch) : tail-clapper-swimbait-5-inch-white
Pencil Popper Topwater Lure - (8 inch) : pencil-popper-topwater-lure-8-inch-bunker
White Chin Wrecker Blackfish Jig - (3/4 oz.) : white-chin-wrecker-blackfish-jig-3-4-oz-nuclear-hermit
ChatterSpike - (4-1/2 inch) : chatterspike-4-1-2-inch-electric-shad
Smiling Bill Bucktail - 3/4 oz : smiling-bill-bucktail-3-4-oz-white-pearl
ChatterBait Elite EVO - (1/2 oz.) : chatterbait-elite-evo-1-2-oz-electric-shad
Smooth Diamond Jig - (1-1/2 oz.) : smooth-diamond-jig-1-1-2-oz-white
Smooth Diamond Jig - (1 oz.) : smooth-diamond-jig-1-oz-white
Shadow Rap Shad Deep Jerkbait - (3-1/2 inch) : shadow-rap-shad-deep-jerkbait-3-1-2-inch-ghost
Gulp! Alive! Saltwater Swimming Mullets - (5 inch Pint Tub) : gulp-alive-saltwater-swimming-mullets-5-inch-pint-tub-pearl-white
Magdraft Freestyle Swimbait - 6" (2 Pack) : magdraft-freestyle-swimbait-6-2-pack-albino-pearl-shad
Big Gabot Hollow Body Frog : big-gabot-hollow-body-frog-jungle-bone
Smiling Bill Bucktail Jig - 2 oz : smiling-bill-bucktail-jig-2-oz-white-pearl
Plank 205 Topwater Lure : plank-205-topwater-lure-frostbite
Duck 155 Surface Swimmer : duck-155-surface-swimmer-frostbite
Duck 110 Surface Swimmer : duck-110-surface-swimmer-frostbite
Paddlin' Beaver Soft Bait - (3.5 inch) : paddlin-beaver-soft-bait-3-5-inch-pearl
Flapper Grub Soft Bait - (4 inch) : flapper-grub-soft-bait-4-inch-sight-flash
Flapper Grub Soft Bait - (4 inch) : flapper-grub-soft-bait-4-inch-pearl
Ben Parker Magnum Spoon (8" Magnum) : ben-parker-magnum-spoon-8-magnum-shattered-glass
ChatterBait JackHammer - (3/8 oz.) : chatterbait-jackhammer-3-8-oz-chartreuse-white
SV-3 Double Willow Spinnerbait - (3/8 oz.) : sv-3-double-willow-spinnerbait-3-8-oz-ayu
Tuna Harness Jig - 8 oz. (12") : tuna-harness-jig-8-oz-12-glow-bone
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-raw
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-raw
Salt Pro Minnow Floating Jerkbait - (6 inch) : salt-pro-minnow-floating-jerkbait-6-inch-mother-of-pearl
Madscad 115 Sinking Stickbait - (4-1/2 inch) : madscad-115-sinking-stickbait-4-1-2-inch-holo-ghost-shad
Whopper Plopper 75 : whopper-plopper-75-powder
Whopper Plopper 90 : whopper-plopper-90-powder
Whopper Plopper 60 : whopper-plopper-60-i-know-it
2 IN Teenie Grub : 2-in-teenie-grub-white
Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-pearl-white
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-hd-rainbow-trout
Trout Slayer : trout-slayer-white
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-albino
Silicone Skirt Glass Minnow Jig - (3/8 oz.) : silicone-skirt-glass-minnow-jig-3-8-oz-white
8" Screwlock Jig Head - (1 oz) : 8-screwlock-jig-head-1-oz-hell-yeah-butter
Shadow Rap Deep Lure Slow Sinking (4 3/8") : shadow-rap-deep-lure-slow-sinking-4-3-8-ghost
Shadow Rap Deep Lure Slow Sinking (4 3/8") : shadow-rap-deep-lure-slow-sinking-4-3-8-bud
Easy Shiner Swimbait - (5 inch) : easy-shiner-swimbait-5-inch-sight-flash
Scatter Rap Glass Shad - (2-3/4 inch) : scatter-rap-glass-shad-2-3-4-inch-glass-shad
PopMax Topwater Popper - (1/2 oz.) : popmax-topwater-popper-1-2-oz-bahama-milk-pearl
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-albino-pearl-shad
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-shirauo
Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-wakasagi
Vision Oneten Jerkbait - (4-1/3 inch) : vision-oneten-jerkbait-4-1-3-inch-gp-sexy-shad
Sand Eel Lure - (4 oz) : sand-eel-lure-4-oz-white
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-white-back-shad
Dark Sleeper Swimbait - 3" (3/4 oz.) : dark-sleeper-swimbait-3-3-4-oz-shiraou
Sand Eel Lure - (1.5 oz) : sand-eel-lure-1-5-oz-white
Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-ayu
+20 More
Gary Yamamoto

Senko Stickbait - 4" (10 Pack)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Gary Yamamoto 4" Senko Stickbait is a staple in the fishing world. The original...
+31 More
Gary Yamamoto

Senko Stickbait - 5" (10 Pack)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Gary Yamamoto 5" Senko Stickbait is a staple in the fishing world. The original...
Berkley

PowerBait Drip Swimmer - (4 inch)

Regular price $10.99
Regular price $0.00 Sale price $10.99
Unit price
The Berkley 4" PowerBait Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design,...
Berkley

PowerBait Power Jerk Shad - (5 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Berkley 5" PowerBait Power Jerk Shad is a truly versatile jerk bait with an...
+2 More
MEGABASS

SV-3 Double Willow Spinnerbait - (1/2 oz.)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Megabass SV-3 Double Willow Spinnerbait in 1/2 oz. distills 33 years of spinnerbait design...
Tsunami

Talkin' Popper XD - (5 inch)

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
The Tsunami 5" Talkin' Popper XD, which means "Xtra Distance", has been painstakingly modified to...
Run Off Lures

Loose Shad Body - (6 inch)

Regular price $1.50
Regular price $0.00 Sale price $1.50
Unit price
The Run Off Lures 6" Loose Shad Body provides frantic, lifelike action that game fish...
Run Off Lures

Loose Shad Body - (9 inch)

Regular price $3.50 - $3.99
Regular price $0.00 Sale price $3.50 - $3.99
Unit price
The Run Off Lures 9" Loose Shad Body provides frantic, lifelike action that game fish...
Stack Tackle

Tail Clapper Swimbait - (5 inch)

Regular price $8.00
Regular price $0.00 Sale price $8.00
Unit price
The Stack Tackle 5" Tail Clapper Swimbait is designed for versatility and performance, making it...
Stack Tackle

Pencil Popper Topwater Lure - (8 inch)

Regular price $25.00
Regular price $0.00 Sale price $25.00
Unit price
The Stack Tackle 8" Pencil Popper Topwater Lure is crafted from premium birch wood and...
S & S BUCKTAILS

White Chin Wrecker Blackfish Jig - (3/4 oz.)

Regular price $4.49
Regular price $0.00 Sale price $4.49
Unit price
The S&S Bucktails 3/4 oz. White Chin Wrecker Blackfish Jig is a serious option for...
Z-Man

ChatterSpike - (4-1/2 inch)

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
The Z-Man 4.5 Inch ChatterSpike refreshes your favorite bladed jigs and spinnerbaits with lively, seductive...
S & S BUCKTAILS

Smiling Bill Bucktail - 3/4 oz

Regular price $7.49
Regular price $0.00 Sale price $7.49
Unit price
S&S bucktails are hand tied right here in the USA. These quality bucktails have a...
Z-Man

ChatterBait Elite EVO - (1/2 oz.)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Z-Man 1/2 oz. ChatterBait Elite EVO leads with Z-Man’s patented direct head-to-blade connection and...
Run Off Lures

Smooth Diamond Jig - (1-1/2 oz.)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Run Off Lures 1-1/2 oz. Smooth Diamond Jig is a top-notch fishing tool designed...
Run Off Lures

Smooth Diamond Jig - (1 oz.)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Run Off Lures 1 oz. Smooth Diamond Jig is a top-notch fishing tool designed...
Rapala

Shadow Rap Shad Deep Jerkbait - (3-1/2 inch)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Rapala Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the...
Berkley

Gulp! Alive! Saltwater Swimming Mullets - (5 inch Pint Tub)

Regular price $22.99
Regular price $0.00 Sale price $22.99
Unit price
Realistic head and body design High action swimming tail Expand your strike zone with Gulp!...
+2 More
Megabass

Magdraft Freestyle Swimbait - 6" (2 Pack)

Regular price $17.99
Regular price $0.00 Sale price $17.99
Unit price
The Megabass Magdraft Freestyle Swimbait is the ultimate swimbait for big bass sessions. With a...
+1 More
Megabass

Big Gabot Hollow Body Frog

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Megabass Big Gabot Hollow Body Frog features a catamaran mouth to power pinpoint splash-walking...
S & S BUCKTAILS

Smiling Bill Bucktail Jig - 2 oz

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
With the traditional "hot lips" styled head that Northeast surfcasters have come to love, the...
MADD MANTIS

Plank 205 Topwater Lure

Regular price $30.99
Regular price $0.00 Sale price $30.99
Unit price
The mission in making the Madd Mantis Plank 205 Topwater Lure WTD (Walk the Dog)...
MADD MANTIS

Duck 155 Surface Swimmer

Regular price $22.99
Regular price $0.00 Sale price $22.99
Unit price
The Madd Mantis Duck 155 Surface Swimmer is a great lure for catching bluefish, striped...
MADD MANTIS

Duck 110 Surface Swimmer

Regular price $18.99
Regular price $0.00 Sale price $18.99
Unit price
The Madd Mantis Duck 110 Surface Swimmer is a great lure for catching bluefish, striped...
Keitech

Paddlin' Beaver Soft Bait - (3.5 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Keitech Paddlin' Beaver Soft Bait has arrived! Every bait has its time and place...
Keitech

Flapper Grub Soft Bait - (4 inch)

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
The Keitech 4 Inch Flapper Grub Soft Bait fills the need of the angler who...
NICHOLS LURES

Ben Parker Magnum Spoon (8" Magnum)

Regular price $25.99
Regular price $0.00 Sale price $25.99
Unit price
The Original Ben Parker Magnum Spoon is a sure winner. Featuring a premium 3/0 Owner...
Z-Man

ChatterBait JackHammer - (3/8 oz.)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Z-Man 3/8 oz. ChatterBait JackHammer was designed by pro anglers Brett Hite and Morizo...
+1 More
MEGABASS

SV-3 Double Willow Spinnerbait - (3/8 oz.)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Megabass SV-3 Double Willow Spinnerbait in 3/8 oz. distills 33 years of spinnerbait design...
Hogy Lures

Tuna Harness Jig - 8 oz. (12")

Regular price $36.95
Regular price $0.00 Sale price $36.95
Unit price
The Hogy Lures 8 oz. Tuna Harness Jig is carefully balanced to ensure a natural...
Berkley

PowerBait Nessie Soft Glide Bait - (9 inch)

Regular price $15.99
Regular price $0.00 Sale price $15.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
Berkley

PowerBait Nessie Soft Glide Bait - (7 inch)

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
+5 More
Daiwa

Salt Pro Minnow Floating Jerkbait - (6 inch)

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Daiwa 6" Salt Pro Minnow Floating Jerkbait is a versatile, long-casting lure with frantic...
Nomad Design

Madscad 115 Sinking Stickbait - (4-1/2 inch)

Regular price $17.99
Regular price $0.00 Sale price $17.99
Unit price
The Nomad Design Madscad 115 Sinking Stickbait was the first lure launched by Nomad in...
+4 More
River2Sea

Whopper Plopper 75

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for...
+4 More
River2Sea

Whopper Plopper 90

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for...
+1 More
River2Sea

Whopper Plopper 60

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The River2Sea Whopper Plopper 60 is a downsized version of the popular 75 size and incorporates the...
Mister Twister

2 IN Teenie Grub

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
Here's the perfect soft plastic lure in a great selection of colors for almost all...
Berkley

Gulp! Saltwater Pogy - (3 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

PowerBait® CullShad - 6" - 1 1/5oz

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level,...
LELANDS LURE

Trout Slayer

Regular price $2.29
Regular price $0.00 Sale price $2.29
Unit price
The Trout Slayer 6 pc. pack contains (4) bodies and (2) 1/64oz size 6 long-shank...
+2 More
Tsunami

Silicone Skirt Glass Minnow Jig - (3/8 oz.)

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The Tsunami 3/8 oz. Silicone Skirt Glass Minnow Jig is an improved take on Tsunami's...
NO LIVE BAIT NEEDED

8" Screwlock Jig Head - (1 oz)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Built without compromise, the No Live Bait Needed (NLBN) Screwlock Jig Heads - 8" Bait...
Rapala

Shadow Rap Deep Lure Slow Sinking (4 3/8")

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
The Shadow Rap Deep combines a horizontal struggle with a vertical fade that perfectly mimics...
Keitech

Easy Shiner Swimbait - (5 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
The Keitech 5 Inch Easy Shiner Swimbait combines the unsymmetrical body of the Shad Impact...
Rapala

Scatter Rap Glass Shad - (2-3/4 inch)

Regular price $11.49 - $14.49
Regular price $0.00 Sale price $11.49 - $14.49
Unit price
The Scatter Rap illusion of a spooked baitfish fleeing attack is heightened with the new...
+1 More
Megabass

PopMax Topwater Popper - (1/2 oz.)

Regular price $21.99
Regular price $0.00 Sale price $21.99
Unit price
Based on a Yuki Ito hand-carved original, the Megabass PopMax Topwater Popper Lure ups the...
Megabass

Magdraft Swimbait - (6 inch)

Regular price $17.99
Regular price $0.00 Sale price $17.99
Unit price
Designed for hard-thumping action with a medium-slow to medium retrieve, the Megabass 6" Magdraft Swimbait's...
+1 More
MEGABASS

Dark Sleeper Swimbait - 2.4" - 1/4oz

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
NOW AVAILABLE IN A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED...
+7 More
Megabass

Vision Oneten Jerkbait - (4-1/3 inch)

Regular price $24.99
Regular price $0.00 Sale price $24.99
Unit price
Once the closely-guarded secret of the pros, the Vision Oneten Jerkbait quickly became a staple...
Run Off Lures

Sand Eel Lure - (4 oz)

Regular price $7.99 - $9.99
Regular price $0.00 Sale price $7.99 - $9.99
Unit price
The Run Off Lure presents another great addition to your tackle box with the Sand...
+5 More
Megabass

Dark Sleeper Swimbait - 3" (3/4 oz.)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Megabass Dark Sleeper Swimbait weighs 3/4 oz. and is 3" in length. The Dark...
+1 More
Run Off Lures

Sand Eel Lure - (1.5 oz)

Regular price $7.99 - $9.99
Regular price $0.00 Sale price $7.99 - $9.99
Unit price
The Run Off Lure presents another great addition to your tackle box with the Sand...
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