Mens New Arrivals

Costa Del Mar

Reefton Pro Matte Sand Frame with Copper Silver Mirror Lens 580G

$309.00

~~$0.00~~ $309.00

Named after the iconic New Zealand fishing town, Costa’s classic Reefton frame just got some...

Costa Del Mar

Finlet Matte Black Frame with Green Mirror Lens 580G

$234.00

~~$0.00~~ $234.00

Finlet is made for those looking for a tool to get the job done. Engineered...

goodr

These Shades Are Still Trash Sunglasses

$35.00

~~$0.00~~ $35.00

Celebrate the Earth with These Shades Are Still Trash! Translucent light blue frames with blue...

CABLZ

Shade Savers

$19.99

~~$0.00~~ $19.99

Designed with golfers and fishermen in mind, the Cablz Shade Savers are the solution to...

CHUMS

Ripcord Retainer

$13.99

~~$0.00~~ $13.99

Meet the Ripcord Retainer - the perfect fusion of brains and brawn. This retainer offers...

CHUMS

Ripcord Retainer | Black/Silver

$13.99

~~$0.00~~ $13.99

Meet the Ripcord Retainer - the perfect fusion of brains and brawn. This retainer offers...

CHUMS

Ripcord Retainer

$13.99

~~$0.00~~ $13.99

Meet the Ripcord Retainer - the perfect fusion of brains and brawn. This retainer offers...

CHUMS

The Neoprene

$8.99

~~$0.00~~ $8.99

The Neoprene eyewear retainer has been a favorite of river runners and people on the...

CHUMS

Suede Retainer

$11.99

~~$0.00~~ $11.99

Three words for you: soft, comfortable, and classy. The Suede retainer accomplishes all three without...

CHUMS

Suede Retainer

$11.99

~~$0.00~~ $11.99

Three words for you: soft, comfortable, and classy. The Suede retainer accomplishes all three without...

goodr

Pool Noodle Battle Hero Sunglasses

$45.00

~~$0.00~~ $45.00

These pink Tidal G sunglasses with reflective water-repellent lenses are unsinkable. If they go flying...

goodr

They Call Me Unsinkable Sunglasses

$45.00

~~$0.00~~ $45.00

They float now. These dark blue floating sunglasses with dark blue reflective water-repellent lenses will...

goodr

Buoys Don't Cry Sunglasses

$45.00

~~$0.00~~ $45.00

Floating Tidal G sunglasses built for wave chasers and beach bums alike. These black frames...

goodr

Lazy River Royalty Sunglasses

$45.00

~~$0.00~~ $45.00

Rule the chlorinated kingdom with floating sunglasses! Featuring dark green Tidal G frames and green...

goodr

Sea Foam Party Favor Sunglasses

$45.00

~~$0.00~~ $45.00

These floating sunglasses are the ultimate plus-one for pool parties and I'M ON A BOAT...

goodr

Naeon Flux Capacitor Sunglasses

$35.00

~~$0.00~~ $35.00

Yeah, we know you see those sick gull-wing doors on that DeLorean, but eyes up...

Smith

Backcast Matte Mississippi Mud Frame with ChromaPop Glass Polarized Brown

$277.00

~~$0.00~~ $277.00

The Smith Backcast sunglasses balance the glare-cutting polarized tech you need on the water with...

Smith

Backcast Matte Black Frame with ChromaPop Glass Polarized Blue Mirror

$277.00

~~$0.00~~ $277.00

The Smith Backcast sunglasses balance the glare-cutting polarized tech you need on the water with...

Smith

Backcast Matte Black Frame with Chromapop Polarized Black

$217.00

~~$0.00~~ $217.00

The Smith Backcast sunglasses balance the glare-cutting polarized tech you need on the water with...

Smith

Guide's Choice Matte Black Frame with ChromaPop Glass Polarchromic Rose Blue Mirror

$327.00

~~$0.00~~ $327.00

The Guide's Choice has been reimagined to exceed the needs of our most demanding customers....

OAKLEY

Holbrook Polarized Sunglasses

$174.00

~~$0.00~~ $174.00

Holbrook is a timeless, classic design fused with modern Oakley technology. Inspired by the screen...

Smith

Riptide Matte Tortoise Frames with ChromaPop Polarized Brown Lens Sunglasses

$277.00

~~$0.00~~ $277.00

There's a time and a place to sweat the details. Designing the Riptide, we did...

Smith

Redding 2 Tortoise Frame with ChromaPop Glass Polarized Brown Lens Sunglasses

$297.00

~~$0.00~~ $297.00

When you have eyes on the water all day, you need optics that keep your...

Smith

Redding 2 Matte Black Frame with ChromaPop Glass Polarized Blue Mirror Lens Sunglasses

$297.00

~~$0.00~~ $297.00

When you have eyes on the water all day, you need optics that keep your...

Smith

Outrigger Sunglasses

$217.00

~~$0.00~~ $217.00

The Smith Outrigger packs the polarized tech you need on the water with style that...

Smith

Hookset Sunglasses

$297.00

~~$0.00~~ $297.00

Fighting your catch in open water or standing waist deep in a mountain stream, the...

Smith

Guide's Choice Sunglasses

$327.00

~~$0.00~~ $327.00

The Guide's Choice has been reimagined to exceed the needs of our most demanding customers....

Smith

Riptide Sunglasses

$277.00

~~$0.00~~ $277.00

There's a time and a place to sweat the details. Designing the Riptide, we did...

Smith

Riptide Sunglasses

$277.00

~~$0.00~~ $277.00

There's a time and a place to sweat the details. Designing the Riptide, we did...

Smith

Barra ChromaPop Sunglasses

$217.00

~~$0.00~~ $217.00

You're a pro at adapting to your changing environment and so are these Smith Barra...

Smith

Barra Sunglasses

$217.00

~~$0.00~~ $217.00

You're a pro at adapting to your changing environment and so are these Smith Barra...

Maui Jim

Onshore Polarized Rectangular Sunglasses

$279.00

~~$0.00~~ $279.00

Whether onshore of offshore, the latest polarized rectangular sunglasses by Maui Jim offers complete coverage...

Maui Jim

Kanaio Coast Polarized Wrap Sunglasses

$299.00

~~$0.00~~ $299.00

Kanaio Coast, designed with adventurists in mind, is built with a lightweight injected nylon frame...

Maui Jim

Hiehie Polarized Classic Sunglasses

$349.00

~~$0.00~~ $349.00

Hiehie is the classic round you trust in the open air. Designed with SuperThin Glass,...

Maui Jim

Onshore Polarized Rectangular Sunglasses

$289.00

~~$0.00~~ $289.00

Whether onshore of offshore, the latest polarized rectangular sunglasses by Maui Jim offers complete coverage...

Maui Jim

Byron Bay Polarized Wrap Sunglasses

$279.00

~~$0.00~~ $279.00

Byron Bay is a frame built to withstand any level of activity. Whether you're out...

Maui Jim

Mangroves Polarized Wrap Sunglasses

$279.00

~~$0.00~~ $279.00

Mangrove trees and shrubs dominate in tropical regions, where they create an ideal shelter for...

Suncloud

Zephyr Black Frame with Polarized Gray Lens Sunglasses

$59.95

~~$0.00~~ $59.95

These shields are so lightweight you might forget they are on your face. The great...

Suncloud

Voucher Black Frame with Grey Polarized Lens Sunglasses

$59.95

~~$0.00~~ $59.95

One receipt is all you need for the Voucher to cover all your outdoor events....

Suncloud

Milestone Matte Tortoise Frame with Polarized Brown Lens Sunglasses

$59.95

~~$0.00~~ $59.95

The Milestone is the consummate example of multipurpose sunglass perfection. The wrap shape and megol...

Suncloud

Mayor Burnished Brown Frame with Polarized Brown Lens Sunglasses

$59.95

~~$0.00~~ $59.95

Be in charge when you don the Mayor. Influential styling and masterful design are only...

Suncloud

Milestone Matte Black Frame with Polarized Gray Lens Sunglasses

$54.95

~~$0.00~~ $54.95

The Milestone is the consummate example of multipurpose sunglass perfection. The wrap shape and megol...

Suncloud

Aviator Silver Frame with Polarized Blue Mirror Lens Sunglasses

$64.95

~~$0.00~~ $64.95

This is the classic wire Aviator. Large size, comfortable with spring hinges for a custom...

Suncloud

Rambler Lite Matte Burnished Brown Frame with Polarized Brown Lens Sunglasses

$59.95

~~$0.00~~ $59.95

You know the Rambler. Now meet the Rambler Lite. A spin on our classic, these...

Suncloud

Rambler Lite Matte Tortoise Frame with Polarized Aqua Mirror Lens Sunglasses

$59.95

~~$0.00~~ $59.95

You know the Rambler. Now meet the Rambler Lite. A spin on our classic, these...

Suncloud

Rambler Lite Matte Black Frame with Polarized Gray Green Lens Sunglasses

$59.95

~~$0.00~~ $59.95

You know the Rambler. Now meet the Rambler Lite. A spin on our classic, these...

Suncloud

Rambler Lite Matte Black with Polarized Blue Mirror Lens Sunglasses

$59.95

~~$0.00~~ $59.95

You know the Rambler. Now meet the Rambler Lite. A spin on our classic, these...

Suncloud

Biff Transparent Gray with Polarized Plasma Mirror Lens Sunglasses

$79.95

~~$0.00~~ $79.95

There are pairs that fly under the radar. And then there's the Biff. Big, bold...

Suncloud

Biff Matte Black Frame with Polarized Blue Mirror Lens Sunglasses

$79.95

~~$0.00~~ $79.95

There are pairs that fly under the radar. And then there's the Biff. Big, bold...

Suncloud

Leeway Tortoise Frame with Polarized Sienna Mirror Lens Sunglasses

$59.95

~~$0.00~~ $59.95

You could time travel to any decade and the Leeway would still be in style....

Suncloud

Sandy Black, Polarized Gray Green

$59.95

~~$0.00~~ $59.95

When it comes to good looks and a great view, the Suncloud Sandy polarized sunglasses...

Suncloud

Hull Black Frame with Polarized Gray Lens Sunglasses

$59.95

~~$0.00~~ $59.95

Boat deck or park hang. Bike ride or road trip. You pick the activity —...

Suncloud

Hull Tortoise Frame with Polarized Brown Lens Sunglasses

$59.95

~~$0.00~~ $59.95

Boat deck or park hang. Bike ride or road trip. You pick the activity —...

Suncloud

Hull Matte Black Frame with Polarized Low Light Yellow Lens Sunglasses

$59.95

~~$0.00~~ $59.95

Boat deck or park hang. Bike ride or road trip. You pick the activity —...

Suncloud

Hull Matte Black Frame with Polarized Blue Mirror Lens Sunglasses

$59.95

~~$0.00~~ $59.95

Boat deck or park hang. Bike ride or road trip. You pick the activity —...

Suncloud

Amplify Black Frame with Polarized Red Mirror Lens Sunglasses

$79.95

~~$0.00~~ $79.95

Like that fun friend who always instigates the adventure, these Suncloud polarized sunglasses are here...

Suncloud

Double Up Matte Black Frame with Polarized Blue Mirror Lens Sunglasses

$79.95

~~$0.00~~ $79.95

There's nothing wrong with low-key style, but some days are for living large. That's where...

Suncloud

Boone Black Frame with Polarized Gray Lens Sunglasses

$59.95

~~$0.00~~ $59.95

Whether your idea of adventure involves cliffs and crags or a week-long music fest, the...

Suncloud

Boone Matte Silver Gray Frame with Polarized Silver Mirror Lens Sunglasses

$59.95

~~$0.00~~ $59.95

Whether your idea of adventure involves cliffs and crags or a week-long music fest, the...

Suncloud

Boone Tortoise Frame with Polarized Brown Lens Sunglasses

$59.95

~~$0.00~~ $59.95

Whether your idea of adventure involves cliffs and crags or a week-long music fest, the...

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