Lures

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Subcategory

Brand

Style

Color

Activity

PowerBait MaxScent The General - (5 inch) : powerbait-maxscent-the-general-5-inch-green-pumpkin
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-salmon-red
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-pink-shine
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-pink
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-nuclear-chicken
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-white-glow
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-nuclear-chicken
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-salmon-red
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-chartreuse
Gulp! Fat Floating Trout Worm : gulp-fat-floating-trout-worm-natural
Gulp! Fat Floating Trout Worm : gulp-fat-floating-trout-worm-chartreuse
Gulp! Fat Floating Trout Worm : gulp-fat-floating-trout-worm-bubblegum
Gulp! Saltwater Swimming Mullet - (6 inch) : gulp-saltwater-swimming-mullet-6-inch-glow
Gulp! Saltwater Swimming Mullet - (6 inch) : gulp-saltwater-swimming-mullet-6-inch-pink-shine
Gulp! Saltwater Swimming Mullet - (6 inch) : gulp-saltwater-swimming-mullet-6-inch-chartreuse
Gulp! Saltwater Swimming Mullet - (6 inch) : gulp-saltwater-swimming-mullet-6-inch-pearl-white
Gulp! Saltwater Swimming Mullet - (6 inch) : gulp-saltwater-swimming-mullet-6-inch-pink
Gulp! Alive! Saltwater Grub - (4 inch) : gulp-alive-saltwater-grub-4-inch-pearl-white
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-salmon-red
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-pink-shine
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-nuclear-chicken
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-new-penny
Gulp! Sinking Minnow - (5 inch) : gulp-sinking-minnow-5-inch-chartreuse-pepper
Gulp! Sinking Minnow - (5 inch) : gulp-sinking-minnow-5-inch-watermelon-red-glitter
PowerBait Trout Bait : powerbait-trout-bait-chartreuse
PowerBait Trout Bait : powerbait-trout-bait-fluorescent-orange
PowerBait Trout Bait : powerbait-trout-bait-pink
PowerBait Trout Bait : powerbait-trout-bait-yellow
PowerBait Trout Bait : powerbait-trout-bait-green-pumpkin
PowerBait Trout Bait : powerbait-trout-bait-hatchery-pellet
PowerBait Trout Power Nuggets : powerbait-trout-power-nuggets-bpnfo
PowerBait Trout Power Nuggets : powerbait-trout-power-nuggets-bpnc
PowerBait Trout Power Nuggets : powerbait-trout-power-nuggets-bpny
Gulp! Nemesis - (6.5 inch) : gulp-nemesis-6-5-inch-pearl-white
PowerBait MaxScent Flat Worm - (3.6 inches) : powerbait-maxscent-flat-worm-3-6-inches-goby
PowerBait MaxScent Flat Worm - (3.6 inches) : powerbait-maxscent-flat-worm-3-6-inches-black
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-hd-rainbow-trout
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-albino
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-hd-yellow-perch
Fusion19 Bucktail Jigs - 2oz : fusion19-bucktail-jigs-2oz-chartreuse
Fusion19 Bucktail Jigs - 2oz : fusion19-bucktail-jigs-2oz-white
Gulp! Alive! Saltwater Grub - (6 inch) : gulp-alive-saltwater-grub-6-inch-pearl-white
Gulp! Alive! Saltwater Grub - (6 inch) : gulp-alive-saltwater-grub-6-inch-glow
Gulp! Nightcrawler - (6 inch) : gulp-nightcrawler-6-inch-pumpkinseed
Gulp! Alive! Waxies : gulp-alive-waxies-white
Gulp! Alive! Saltwater Shrimp - (3 inch) : gulp-alive-saltwater-shrimp-3-inch-pearl-white
Gulp! Alive! Saltwater Shrimp - (4 inch) : gulp-alive-saltwater-shrimp-4-inch-natural
Gulp! Alive! Saltwater Swimming Mullet - (4 inch) : gulp-alive-saltwater-swimming-mullet-4-inch-chatreuse
Fusion19 Bucktail Jig - 4oz : fusion19-bucktail-jig-4oz-white
Gulp! Alive! Saltwater Eel : gulp-alive-saltwater-eel-natural-eel
Gulp! Alive! Saltwater Swimming Mullet - (4 inch) : gulp-alive-saltwater-swimming-mullet-4-inch-glow
Gulp! Alive! Saltwater Swimming Mullet - (4 inch) : gulp-alive-saltwater-swimming-mullet-4-inch-pearl-white
Vibrato Saltwater - 3/8 oz. : vibrato-saltwater-3-8-oz-fire-tiger-gold
Slobberknocker Jig - 1/2oz : slobberknocker-jig-1-2oz-hr
Vibrato Saltwater - 1/8 oz : vibrato-saltwater-1-8-oz-fire-tiger-gold
Vibrato Saltwater - 1/4 oz. : vibrato-saltwater-1-4-oz-ghostescent
Slobberknocker Jig - 1/2oz : slobberknocker-jig-1-2oz-gpsh
Slobberknocker Jig - 3/8oz : slobberknocker-jig-3-8oz-brsd
Gulp! Killer Crawler - (3 inch) : gulp-killer-crawler-3-inch-dark-crawler-chartreuse-pepper
Gulp! Minnow Grub - (3 inch) : gulp-minnow-grub-3-inch-black
Berkley

PowerBait MaxScent The General - (5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
+1 More
Berkley

Gulp! Saltwater Swimming Mullet - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
+1 More
Berkley

Gulp! Saltwater Grub - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Berkley Gulp! Saltwater Grub is ideal on jigs or as a trailer and is...
Berkley

Gulp! Fat Floating Trout Worm

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more...
Berkley

Gulp! Saltwater Swimming Mullet - (6 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Gulp! Alive! Saltwater Grub - (4 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are...
+1 More
Berkley

Gulp! Saltwater Grub - (6 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Gulp! Sinking Minnow - (5 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
+1 More
Berkley

PowerBait Trout Bait

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over...
Berkley

PowerBait Trout Power Nuggets

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over...
Berkley

Gulp! Nemesis - (6.5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Water based scent dispersion Minnow body with relentless fish calling tail action Expand your strike...
Berkley

PowerBait MaxScent Flat Worm - (3.6 inches)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

PowerBait® CullShad - 6" - 1 1/5oz

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level,...
Berkley

Fusion19 Bucktail Jigs - 2oz

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
Double line tie for multiple presentations Equipped with a sharp Fusion19 hook Bait keeper for...
Berkley

Gulp! Alive! Saltwater Grub - (6 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Berkley Gulp! Alive! Saltwater Grub is ideal on jigs or as a trailer and...
Berkley

Gulp! Nightcrawler - (6 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Gulp! Nightcrawler is great on spinner rigs and weedless jigheads and is an excellent...
Berkley

Gulp! Alive! Waxies

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Alive! Saltwater Shrimp - (3 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Alive! Saltwater Shrimp - (4 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Alive! Saltwater Swimming Mullet - (4 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are...
Berkley

Fusion19 Bucktail Jig - 4oz

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
Double line tie for multiple presentations Equipped with a sharp Fusion19 hook Bait keeper for...
Berkley

Gulp! Alive! Saltwater Eel

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Gulp! Alive! Saltwater Eel is an ideal replacement for live eels as the scent,...
Berkley

Vibrato Saltwater - 3/8 oz.

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating...
Berkley

Slobberknocker Jig - 1/2oz

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
Raising the bar for construction quality and performance, the Berkley SlobberKnocker Bladed Jig delivers exactly...
Berkley

Vibrato Saltwater - 1/8 oz

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating...
Berkley

Vibrato Saltwater - 1/4 oz.

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating...
Berkley

Slobberknocker Jig - 3/8oz

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
Raising the bar for construction quality and performance, the Berkley SlobberKnocker Bladed Jig delivers exactly...
Berkley

Gulp! Killer Crawler - (3 inch)

Regular price $6.49
Regular price $0.00 Sale price $6.49
Unit price
Hollow core for lifelike feel and incredible action Still more durable than live nightcrawler Deadly...
Berkley

Gulp! Minnow Grub - (3 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
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