Lures

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Style

Color

Activity

Gulp! Alive! Recharge Liquid - 8oz : gulp-alive-recharge-liquid-8oz-green
PowerBait Attractant - Bass - 8 oz. : powerbait-attractant-bass-8-oz-yellow
PowerBait Power Worms - (7 inch) : powerbait-power-worms-7-inch-watermelon-red-glitter
PowerBait Attractant - Trout - 8 oz. : powerbait-attractant-trout-8-oz-yellow
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-white
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-pink-shine
PowerBait Trout Power Nuggets : powerbait-trout-power-nuggets-bpnp
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-chartreuse
Gulp! Saltwater Swimming Mullet - (5 inch) : gulp-saltwater-swimming-mullet-5-inch-pearl-white
Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-white
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-chartreuse
Gulp! Sinking Minnow - (5 inch) : gulp-sinking-minnow-5-inch-pumpkinseed
PowerBait MaxScent The General - (5 inch) : powerbait-maxscent-the-general-5-inch-baby-bass
PowerBait MaxScent The General - (5 inch) : powerbait-maxscent-the-general-5-inch-black-blue-fleck
Gulp! Alive! Swimming Mullet : gulp-alive-swimming-mullet-pearl-white
Gulp! Alive! Swimming Mullet : gulp-alive-swimming-mullet-chartreuse
PowerBait Floating Trout Worm - (3") : powerbait-floating-trout-worm-3-pink-shad
Gulp! Catfish Dough : gulp-catfish-dough-bloody-chicken
PowerBait MaxScent The General - (4 inch) : powerbait-maxscent-the-general-4-inch-baby-bass
PowerBait® PowerStinger Soft Bait - 4 1/4" : powerbait®-powerstinger-soft-bait-4-1-4-ghrcr
PowerBait® PowerStinger Soft Bait - 4 1/4" : powerbait®-powerstinger-soft-bait-4-1-4-pw
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-sardine
Gulp! Sand Eel - (5 inch) : gulp-sand-eel-5-inch-sapphire-shine
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-sdn
Gulp! Alive! Saltwater Grub 4" : gulp-alive-saltwater-grub-4-pink-shine
Gulp! Sand Eel - (5 inch) : gulp-sand-eel-5-inch-silver-mud
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-shad
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-rainbow-trout
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-raw
PowerBait Nessie Soft Glide Bait - (9 inch) : powerbait-nessie-soft-glide-bait-9-inch-gold-shad
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-shad
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-rainbow-trout
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-raw
PowerBait Nessie Soft Glide Bait - (7 inch) : powerbait-nessie-soft-glide-bait-7-inch-gold-shad
PowerBait Floating Mice Tails - (3 inch) : powerbait-floating-mice-tails-3-inch-orange-silver-chartreuse
PowerBait The Champ Minnow - (3.4 inch) : powerbait-the-champ-minnow-3-4-inch-hd-round-goby
PowerBait The Champ Minnow - (3.4 inch) : powerbait-the-champ-minnow-3-4-inch-hd-purple-smelt
PowerBait The Champ Minnow - (3.4 inch) : powerbait-the-champ-minnow-3-4-inch-hd-blacknose-shiner
PowerBait The Champ Minnow - (3.4 inch) : powerbait-the-champ-minnow-3-4-inch-hd-bluegill
PowerBait The Champ Swimmer - (3 inch) : powerbait-the-champ-swimmer-3-inch-hd-rainbow-trout
PowerBait The Champ Minnow - (3.4 inch) : powerbait-the-champ-minnow-3-4-inch-hd-fire-perch
Gulp! Alive! Saltwater Grub - (6 inch) : gulp-alive-saltwater-grub-6-inch-pink-shine
Gulp! Alive! Saltwater Grub - (5 inch) : gulp-alive-saltwater-grub-5-inch-nuclear-chicken
Gulp! Saltwater Grub - (6 inch) : gulp-saltwater-grub-6-inch-red-belly-shrimp
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-nuclear-chicken
Gulp! Catfish Dough : gulp-catfish-dough-bloody-blood
PowerBait MaxScent Flat Worm - (3.6 inches) : powerbait-maxscent-flat-worm-3-6-inches-green-pumpkin-party
Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-smelt
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-new-penny
Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-pearl-white
Gulp! Saltwater Swimming Mullet - 4" : gulp-saltwater-swimming-mullet-4-pink
Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-sardine
PowerBait Floating Trout Worm - (3") : powerbait-floating-trout-worm-3-bgm
PowerBait Power Worms - (7 inch) : powerbait-power-worms-7-inch-blue-fleck
Gulp! Saltwater Jerk Shad - 5pk - 5" : gulp-saltwater-jerk-shad-5pk-5-molting
PowerBait Trout Power Nuggets : powerbait-trout-power-nuggets-bpnfr
PowerBait MaxScent The General - (4 inch) : powerbait-maxscent-the-general-4-inch-black-blue-fleck
PowerBait MaxScent The General - (4 inch) : powerbait-maxscent-the-general-4-inch-green-pumpkin
PowerBait MaxScent The General - (4 inch) : powerbait-maxscent-the-general-4-inch-black
PowerBait MaxScent The General - (5 inch) : powerbait-maxscent-the-general-5-inch-black
Berkley

Gulp! Alive! Recharge Liquid - 8oz

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Berkley Gulp! Alive! Recharge Liquid is perfect for making your lures and baits more attractive...
Berkley

PowerBait Attractant - Bass - 8 oz.

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Enhances ordinary lures or live bait with PowerBait scent and flavor Water-soluble liquid attractant
Berkley

PowerBait Power Worms - (7 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The PowerBait Power Worms feature a ribbontail design and a soft but firm texture irresistible...
Berkley

PowerBait Attractant - Trout - 8 oz.

Regular price $4.99
Regular price $0.00 Sale price $4.99
Unit price
Enhances ordinary lures or live bait with PowerBait scent and flavor Water-soluble liquid attractant
+1 More
Berkley

Gulp! Saltwater Grub - (6 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
+1 More
Berkley

Gulp! Saltwater Grub - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The Berkley Gulp! Saltwater Grub is ideal on jigs or as a trailer and is...
Berkley

PowerBait Trout Power Nuggets

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over...
+1 More
Berkley

Gulp! Saltwater Swimming Mullet - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Gulp! Sinking Minnow - (5 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

PowerBait MaxScent The General - (5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

Gulp! Alive! Swimming Mullet

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Realistic head and body design High action swimming tail Expand your strike zone with Gulp!...
Berkley

Gulp! Alive! Swimming Mullet

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Realistic head and body design High action swimming tail Expand your strike zone with Gulp!...
+1 More
Berkley

PowerBait Floating Trout Worm - (3")

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over...
Berkley

Gulp! Catfish Dough

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Fortified with Gulp! flavor chunks– natural bait scent and flavor Gulp! chunks creates large scent...
Berkley

PowerBait MaxScent The General - (4 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

PowerBait® PowerStinger Soft Bait - 4 1/4"

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology...
Berkley

Gulp! Saltwater Jerk Shad - 5pk - 5"

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Gulp! Sand Eel - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Looks, feels and smells like live sand eels Features Gulp! extreme scent dispersion
Berkley

Gulp! Saltwater Grub - (6 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
Ideal on jigs or as a trailer Favorite for all saltwater species when targeting big...
Berkley

Gulp! Alive! Saltwater Grub 4"

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Sand Eel - (5 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Looks, feels and smells like live sand eels Features Gulp! extreme scent dispersion
Berkley

PowerBait Nessie Soft Glide Bait - (9 inch)

Regular price $12.99
Regular price $0.00 Sale price $12.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
Berkley

PowerBait Nessie Soft Glide Bait - (7 inch)

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
The Berkley PowerBait Nessie Soft Glide Bait will take an advanced tool / technique and...
Berkley

PowerBait Floating Mice Tails - (3 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The Berkley PowerBait Floating Mice Tails combine salmon egg and trout worm into one incredible...
Berkley

PowerBait The Champ Minnow - (3.4 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition colors that mimic...
Berkley

PowerBait The Champ Swimmer - (3 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic...
Berkley

Gulp! Alive! Saltwater Grub - (6 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Berkley Gulp! Alive! Saltwater Grub is ideal on jigs or as a trailer and...
Berkley

Gulp! Alive! Saltwater Grub - (5 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Berkley Gulp! Alive! Saltwater Grub is ideal on jigs or as a trailer and...
Berkley

Gulp! Saltwater Grub - (6 inch)

Regular price $9.49
Regular price $0.00 Sale price $9.49
Unit price
Ideal on jigs or as a trailer Favorite for all saltwater species when targeting big...
Berkley

Gulp! Catfish Dough

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
Fortified with Gulp! flavor chunks– natural bait scent and flavor Gulp! chunks creates large scent...
Berkley

PowerBait MaxScent Flat Worm - (3.6 inches)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

Gulp! Saltwater Pogy - (3 inch)

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
+3 More
Berkley

Gulp! Saltwater Swimming Mullet - 4"

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

PowerBait Floating Trout Worm - (3")

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over...
Berkley

PowerBait Power Worms - (7 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm...
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