Lures

Category

Subcategory

Brand

Style

Color

Activity

Gulp! Minnow Grub - (3 inch) : gulp-minnow-grub-3-inch-fluorescent-orange
Fusion19 Bucktail Jigs - 1 1/2oz : fusion19-bucktail-jigs-1-1-2oz-white
Fusion19 Bucktail Jigs - 1 1/2oz : fusion19-bucktail-jigs-1-1-2oz-white-glow
Fusion19 Bucktail Jigs - 1 1/2oz : fusion19-bucktail-jigs-1-1-2oz-pink
Gulp! Alive! Saltwater Eel : gulp-alive-saltwater-eel-silver-mud
Gulp! Alive! Saltwater Shrimp - (4 inch) : gulp-alive-saltwater-shrimp-4-inch-pearl-white
Gulp! Minnow Grub - (3 inch) : gulp-minnow-grub-3-inch-chartreuse
Gulp! Minnow Grub - (3 inch) : gulp-minnow-grub-3-inch-pearl-white
Gulp! Nightcrawler - (6 inch) : gulp-nightcrawler-6-inch-chartreuse
Gulp! Nightcrawler - (6 inch) : gulp-nightcrawler-6-inch-green-pumpkin
Gulp! Nightcrawler - (6 inch) : gulp-nightcrawler-6-inch-natural
Translucent Shrimp : translucent-shrimp-scooby
Vibrato Saltwater - 1/8 oz : vibrato-saltwater-1-8-oz-holo-greenie
Vibrato Saltwater - 1/8 oz : vibrato-saltwater-1-8-oz-pickescent
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-black-chartreuse
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-camo
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-watermelon-red-glitter
PowerBait MaxScent Flat Worm - (3.6 inches) : powerbait-maxscent-flat-worm-3-6-inches-green-pumpkin
PowerBait MaxScent Power Chunk : powerbait-maxscent-power-chunk-black-blue-fleck
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-pumpkinseed
PowerBait Floating Trout Worm - (3") : powerbait-floating-trout-worm-3-ch
PowerBait MaxScent D-Worm - (5.5 inch) : powerbait-maxscent-d-worm-5-5-inch-green-pumpkin
PowerBait MaxScent D-Worm - (5.5 inch) : powerbait-maxscent-d-worm-5-5-inch-black
PowerBait MaxScent D-Worm - (5.5 inch) : powerbait-maxscent-d-worm-5-5-inch-baby-bass
PowerBait MaxScent D-Worm - (5.5 inch) : powerbait-maxscent-d-worm-5-5-inch-watermelon-red
PowerBait® PowerStinger Soft Bait - 4 1/4" : powerbait®-powerstinger-soft-bait-4-1-4-occ
Vibrato Saltwater - 1/4 oz : vibrato-saltwater-1-4-oz-holo-greenie
Vibrato Saltwater - 1/4 oz : vibrato-saltwater-1-4-oz-pickescent
Vibrato Saltwater - 3/8 oz : vibrato-saltwater-3-8-oz-holo-greenie
Vibrato Saltwater - 3/8 oz : vibrato-saltwater-3-8-oz-pinkscent
Slobberknocker Jig - 1/2oz : slobberknocker-jig-1-2oz-bruised
Slobberknocker Jig - 1/2oz : slobberknocker-jig-1-2oz-hcrw
PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-hitch
PowerBait® CullShad - 8" - 2 3/4oz : powerbait®-cullshad-8-2-3-4oz-hd-yellow-perch
PowerBait® CullShad - 8" - 2 3/4oz : powerbait®-cullshad-8-2-3-4oz-hd-rainbow-trout
PowerBait® CullShad - 8" - 2 3/4oz : powerbait®-cullshad-8-2-3-4oz-hitch
PowerBait® CullShad - 8" - 2 3/4oz : powerbait®-cullshad-8-2-3-4oz-albino
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-red-shad
PowerBait Power Worms - (7 inch) : powerbait-power-worms-7-inch-pumpkinseed
PowerBait The Champ Swimmer - (4.6 inch) : powerbait-the-champ-swimmer-4-6-inch-hd-yellow-perch
PowerBait Floating Trout Worm - (3") : powerbait-floating-trout-worm-3-gch
PowerBait MaxScent Power Chunk : powerbait-maxscent-power-chunk-green-pumpkin
PowerBait® PowerStinger Soft Bait - 4 1/4" : powerbait®-powerstinger-soft-bait-4-1-4-gp
Gulp! Saltwater Swimming Mullet - 4" : gulp-saltwater-swimming-mullet-4-firetiger
Gulp! Saltwater Swimming Mullet - 4" : gulp-saltwater-swimming-mullet-4-pink-shine
Gulp! Saltwater Swimming Mullet - 4" : gulp-saltwater-swimming-mullet-4-salmon-red
Gulp! Saltwater Swimming Mullet - 4" : gulp-saltwater-swimming-mullet-4-pearl-white
Gulp! Saltwater Swimming Mullet - 4" : gulp-saltwater-swimming-mullet-4-chartreuse
Gulp! Saltwater Swimming Mullet - 4" : gulp-saltwater-swimming-mullet-4-nuclear-chicken
Gulp! Saltwater Swimming Mullet - 4" : gulp-saltwater-swimming-mullet-4-glow
Powerbait Pit Boss - 4" : powerbait-pit-boss-4-gp
PowerBait Power Worms - (4 inch) : powerbait-power-worms-4-inch-black
PowerBait Power Worms - (7 inch) : powerbait-power-worms-7-inch-black
PowerBait Power Worms - (7 inch) : powerbait-power-worms-7-inch-red-shad
PowerBait The Champ Swimmer - (4.6 inch) : powerbait-the-champ-swimmer-4-6-inch-hd-blueback-herring
PowerBait The Champ Swimmer - (4.6 inch) : powerbait-the-champ-swimmer-4-6-inch-hd-red-belly-goby
PowerBait Floating Trout Worm - (3") : powerbait-floating-trout-worm-3-chartreuse-shad
PowerBait Floating Trout Worm - (3") : powerbait-floating-trout-worm-3-nat
PowerBait MaxScent Power Chunk : powerbait-maxscent-power-chunk-watermelon-red
Gulp! Alive! Maggots : gulp-alive-maggots-white
Berkley

Gulp! Minnow Grub - (3 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Fusion19 Bucktail Jigs - 1 1/2oz

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
Double line tie for multiple presentations Equipped with a sharp Fusion19 hook Bait keeper for...
Berkley

Gulp! Alive! Saltwater Eel

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
The Gulp! Alive! Saltwater Eel is an ideal replacement for live eels as the scent,...
Berkley

Gulp! Alive! Saltwater Shrimp - (4 inch)

Regular price $19.99
Regular price $0.00 Sale price $19.99
Unit price
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are...
Berkley

Gulp! Nightcrawler - (6 inch)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The Gulp! Nightcrawler is great on spinner rigs and weedless jigheads and is an excellent...
Berkley

Translucent Shrimp

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
Looks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for...
Berkley

Vibrato Saltwater - 1/8 oz

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating...
+1 More
Berkley

PowerBait Power Worms - (4 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The PowerBait Power Worms feature a ribbontail design and a soft but firm texture irresistible...
Berkley

PowerBait MaxScent Flat Worm - (3.6 inches)

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

PowerBait MaxScent Power Chunk

Regular price $7.99
Regular price $0.00 Sale price $7.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

PowerBait Floating Trout Worm - (3")

Regular price $5.49
Regular price $0.00 Sale price $5.49
Unit price
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over...
Berkley

PowerBait MaxScent D-Worm - (5.5 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
Berkley

PowerBait® PowerStinger Soft Bait - 4 1/4"

Regular price $9.99
Regular price $0.00 Sale price $9.99
Unit price
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology...
Berkley

Vibrato Saltwater - 1/4 oz

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating...
Berkley

Vibrato Saltwater - 3/8 oz

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating...
Berkley

Slobberknocker Jig - 1/2oz

Regular price $13.99
Regular price $0.00 Sale price $13.99
Unit price
Raising the bar for construction quality and performance, the Berkley SlobberKnocker Bladed Jig delivers exactly...
Berkley

PowerBait® CullShad - 6" - 1 1/5oz

Regular price $11.99
Regular price $0.00 Sale price $11.99
Unit price
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level,...
Berkley

PowerBait® CullShad - 8" - 2 3/4oz

Regular price $14.99
Regular price $0.00 Sale price $14.99
Unit price
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level,...
Berkley

PowerBait Power Worms - (7 inch)

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
The PowerBait Power Worms feature a ribbontail design and a soft but firm texture irresistible...
Berkley

PowerBait The Champ Swimmer - (4.6 inch)

Regular price $8.99
Regular price $0.00 Sale price $8.99
Unit price
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer...
+3 More
Berkley

Gulp! Saltwater Swimming Mullet - 4"

Regular price $8.49
Regular price $0.00 Sale price $8.49
Unit price
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley

Powerbait Pit Boss - 4"

Regular price $5.99
Regular price $0.00 Sale price $5.99
Unit price
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over...
Berkley

Gulp! Alive! Maggots

Regular price $6.99
Regular price $0.00 Sale price $6.99
Unit price
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are...
Sort by
  • Featured
  • Best selling
  • Alphabetically, A-Z
  • Alphabetically, Z-A
  • Price, low to high
  • Price, high to low
  • Date, old to new
  • Date, new to old