Lures

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Style

Color

Activity

    Gulp! Saltwater Pogy - (3 inch) : gulp-saltwater-pogy-3-inch-pearl-white
    PowerBait MaxScent Flat Worm - (3.6 inches) : powerbait-maxscent-flat-worm-3-6-inches-green-pumpkin-party
    PowerBait MaxScent Flat Worm - (3.6 inches) : powerbait-maxscent-flat-worm-3-6-inches-black
    RaZor ShadZ Swimbait - 4.5" (4 Pack) : razor-shadz-swimbait-4-5-4-pack-green-pumpkin
    PowerBait MaxScent The General - (5 inch) : powerbait-maxscent-the-general-5-inch-black
    PowerBait Trout Power Nuggets : powerbait-trout-power-nuggets-fluorescent-orange
    Gulp! Fat Floating Trout Worm : gulp-fat-floating-trout-worm-bubblegum
    8" Screwlock Jig Head - (1 oz) : 8-screwlock-jig-head-1-oz-purple-haze
    Silicone Skirt Glass Minnow Jig - (3/8 oz.) : silicone-skirt-glass-minnow-jig-3-8-oz-chartreuse
    PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-hd-rainbow-trout
    Whopper Plopper 110 : whopper-plopper-110-phantom-shad
    4" Surface Eraser Plug - (3/4 oz) : 4-surface-eraser-plug-3-4-oz-bone
    Cherry Popper - 100mm : cherry-popper-100mm-oliver-eelz
    Trout Slayer : trout-slayer-watermelon-red
    Trout Slayer : trout-slayer-white
    PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-albino
    Dyna Response Blade Bait - 2 1/4" - 1/2oz - #10 : dyna-response-blade-bait-2-1-4-1-2oz-10-red-hot-craw
    4" Surface Eraser Plug - (3/4 oz) : 4-surface-eraser-plug-3-4-oz-olive
    Dyna Response Blade Bait - 2 1/4" - 1/2oz - #10 : dyna-response-blade-bait-2-1-4-1-2oz-10-hot-tiger
    PowerBait® CullShad - 6" - 1 1/5oz : powerbait®-cullshad-6-1-1-5oz-hd-yellow-perch
    Silicone Skirt Glass Minnow Jig - (3/8 oz.) : silicone-skirt-glass-minnow-jig-3-8-oz-white
    4" Surface Eraser Plug - (3/4 oz) : 4-surface-eraser-plug-3-4-oz-amber
    8" Screwlock Jig Head - (1 oz) : 8-screwlock-jig-head-1-oz-hell-yeah-butter
    Scatter Rap Minnow - (4-3/8 inch) : scatter-rap-minnow-4-3-8-inch-silver
    8" Screwlock Jig Head - (1 oz) : 8-screwlock-jig-head-1-oz-green-back
    Cherry Popper - 100mm : cherry-popper-100mm-bunklancer
    Gulp! Saltwater Grub - (5 inch) : gulp-saltwater-grub-5-inch-chartreuse
    Dyna Response Blade Bait - 2 1/4" - 1/2oz - #10 : dyna-response-blade-bait-2-1-4-1-2oz-10-ito-hiuo
    Shadow Rap Deep Lure Slow Sinking (4 3/8") : shadow-rap-deep-lure-slow-sinking-4-3-8-yellow-perch
    Shadow Rap Deep Lure Slow Sinking (4 3/8") : shadow-rap-deep-lure-slow-sinking-4-3-8-silver
    Shadow Rap Deep Lure Slow Sinking (4 3/8") : shadow-rap-deep-lure-slow-sinking-4-3-8-ghost
    Shadow Rap Deep Lure Slow Sinking (4 3/8") : shadow-rap-deep-lure-slow-sinking-4-3-8-bud
    Easy Shiner Swimbait - (5 inch) : easy-shiner-swimbait-5-inch-threadfin-shad
    Easy Shiner Swimbait - (5 inch) : easy-shiner-swimbait-5-inch-sight-flash
    Scatter Rap Glass Shad - (2-3/4 inch) : scatter-rap-glass-shad-2-3-4-inch-glass-shad
    Scatter Rap Glass Shad Lures Suspending (2 3/4") : scatter-rap-glass-shad-lures-suspending-2-3-4-glass-blue-shad
    PopMax Topwater Popper - (1/2 oz.) : popmax-topwater-popper-1-2-oz-ht-ito-wakasagi
    PopMax Topwater Popper - (1/2 oz.) : popmax-topwater-popper-1-2-oz-gill
    PopMax Topwater Popper - (1/2 oz.) : popmax-topwater-popper-1-2-oz-pagani-raigyo
    PopMax Topwater Popper - (1/2 oz.) : popmax-topwater-popper-1-2-oz-bahama-milk-pearl
    Herring Jig - (1 oz) : herring-jig-1-oz-chrome
    Herring Jig - (2 oz) : herring-jig-2-oz-chrome
    Magdraft Swimbait - (6 inch) : magdraft-swimbait-6-inch-albino-pearl-shad
    Magdraft Swimbait - 8" - 3 1/10oz : magdraft-swimbait-8-3-1-10oz-baby-bass
    Vision Oneten+1 Jr. Jerkbait - (3-7/8 inch) : vision-oneten-1-jr-jerkbait-3-7-8-inch-mg-wakasagi-ii
    Vision Oneten+1 Jr. Jerkbait - (3-7/8 inch) : vision-oneten-1-jr-jerkbait-3-7-8-inch-ito-clear-laker
    Vision Oneten+1 Jr. Jerkbait - (3-7/8 inch) : vision-oneten-1-jr-jerkbait-3-7-8-inch-gg-perch-ob
    Vision Oneten+1 Jr. Jerkbait - (3-7/8 inch) : vision-oneten-1-jr-jerkbait-3-7-8-inch-gp-stain-reaction-ob
    Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-shirauo
    Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-hanahaze
    Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-clear-pink
    Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-wakasagi
    Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-mutsugorou
    Dark Sleeper Swimbait - 2.4" - 1/4oz : dark-sleeper-swimbait-2-4-1-4oz-biwako-yoshinobori
    Flippin' Delight Soft Bait - (3.8 inch) : flippin-delight-soft-bait-3-8-inch-bama-craw
    Flippin' Delight Soft Bait - (3.8 inch) : flippin-delight-soft-bait-3-8-inch-bruised
    Lil' Magnum Compact Flippin' Jig - (3/8oz) : lil-magnum-compact-flippin-jig-3-8oz-magic-craw
    Vision Oneten Jerkbait - (4-1/3 inch) : vision-oneten-jerkbait-4-1-3-inch-sb-ob-shad
    Vision Oneten Jerkbait - (4-1/3 inch) : vision-oneten-jerkbait-4-1-3-inch-mat-shad
    Vision Oneten Jerkbait - (4-1/3 inch) : vision-oneten-jerkbait-4-1-3-inch-ht-ito-tennessee-shad
    Berkley

    Gulp! Saltwater Pogy - (3 inch)

    Regular price $8.99
    Regular price $0.00 Sale price $8.99
    Unit price
    The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
    Berkley

    PowerBait MaxScent Flat Worm - (3.6 inches)

    Regular price $9.99
    Regular price $0.00 Sale price $9.99
    Unit price
    The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
    Z-Man

    RaZor ShadZ Swimbait - 4.5" (4 Pack)

    Regular price $5.99
    Regular price $0.00 Sale price $5.99
    Unit price
    Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile,...
    Berkley

    PowerBait MaxScent The General - (5 inch)

    Regular price $9.99
    Regular price $0.00 Sale price $9.99
    Unit price
    The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a...
    +1 More
    Berkley

    PowerBait Trout Power Nuggets

    Regular price $6.99
    Regular price $0.00 Sale price $6.99
    Unit price
    The Berkley PowerBait Trout Power Nuggets resemble hatchery food many trout are reared on, allowing...
    Berkley

    Gulp! Fat Floating Trout Worm

    Regular price $6.99
    Regular price $0.00 Sale price $6.99
    Unit price
    The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more...
    NO LIVE BAIT NEEDED

    8" Screwlock Jig Head - (1 oz)

    Regular price $9.99
    Regular price $0.00 Sale price $9.99
    Unit price
    Built without compromise, the No Live Bait Needed (NLBN) Screwlock Jig Heads - 8" Bait...
    +2 More
    Tsunami

    Silicone Skirt Glass Minnow Jig - (3/8 oz.)

    Regular price $4.99
    Regular price $0.00 Sale price $4.99
    Unit price
    The Tsunami 3/8 oz. Silicone Skirt Glass Minnow Jig is an improved take on Tsunami's...
    Berkley

    PowerBait® CullShad - 6" - 1 1/5oz

    Regular price $12.99
    Regular price $0.00 Sale price $12.99
    Unit price
    Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level,...
    +2 More
    River2Sea

    Whopper Plopper 110

    Regular price $16.99
    Regular price $0.00 Sale price $16.99
    Unit price
    The River2Sea Whopper Plopper 110 is a surface lure with a deep throated hollow popping-plopping...
    Hogy Lures

    4" Surface Eraser Plug - (3/4 oz)

    Regular price $15.95
    Regular price $0.00 Sale price $15.95
    Unit price
    Introducing the new Charter Grade Surface Eraser: These simple, effective surface plugs are designed for...
    MADD MANTIS

    Cherry Popper - 100mm

    Regular price $20.99
    Regular price $0.00 Sale price $20.99
    Unit price
    The focus in making the Cherry Popper was to make a super durable popper that...
    LELANDS LURE

    Trout Slayer

    Regular price $2.29
    Regular price $0.00 Sale price $2.29
    Unit price
    The Trout Slayer 6 pc. pack contains (4) bodies and (2) 1/64oz size 6 long-shank...
    MEGABASS

    Dyna Response Blade Bait - 2 1/4" - 1/2oz - #10

    Regular price $9.99
    Regular price $0.00 Sale price $9.99
    Unit price
    THE DYNA RESPONSE IS A NEW CONCEPT METAL VIBE DEVELOPED WITH SHINJI SATO. THE SUPER-THIN...
    Rapala

    Scatter Rap Minnow - (4-3/8 inch)

    Regular price $13.99
    Regular price $0.00 Sale price $13.99
    Unit price
    Though evasive in action, this classic Rapala Scatter Rap Minnow has a graceful, natural wobble...
    +1 More
    Berkley

    Gulp! Saltwater Grub - (5 inch)

    Regular price $8.99
    Regular price $0.00 Sale price $8.99
    Unit price
    The Berkley Gulp! Saltwater Grub is ideal on jigs or as a trailer and is...
    Rapala

    Shadow Rap Deep Lure Slow Sinking (4 3/8")

    Regular price $14.99
    Regular price $0.00 Sale price $14.99
    Unit price
    The Shadow Rap Deep combines a horizontal struggle with a vertical fade that perfectly mimics...
    Keitech

    Easy Shiner Swimbait - (5 inch)

    Regular price $9.49
    Regular price $0.00 Sale price $9.49
    Unit price
    The Keitech 5 Inch Easy Shiner Swimbait combines the unsymmetrical body of the Shad Impact...
    Rapala

    Scatter Rap Glass Shad - (2-3/4 inch)

    Regular price $11.49 - $14.49
    Regular price $0.00 Sale price $11.49 - $14.49
    Unit price
    The Scatter Rap illusion of a spooked baitfish fleeing attack is heightened with the new...
    +1 More
    Megabass

    PopMax Topwater Popper - (1/2 oz.)

    Regular price $21.99
    Regular price $0.00 Sale price $21.99
    Unit price
    Based on a Yuki Ito hand-carved original, the Megabass PopMax Topwater Popper Lure ups the...
    Run Off Lures

    Herring Jig - (1 oz)

    Regular price $5.99 - $7.99
    Regular price $0.00 Sale price $5.99 - $7.99
    Unit price
    Run Off Lures Herring Jig Chrome Silver is a solid Herring Imitation. Great for throwing...
    Megabass

    Magdraft Swimbait - (6 inch)

    Regular price $17.99
    Regular price $0.00 Sale price $17.99
    Unit price
    Designed for hard-thumping action with a medium-slow to medium retrieve, the Megabass 6" Magdraft Swimbait's...
    MEGABASS

    Magdraft Swimbait - 8" - 3 1/10oz

    Regular price $29.99
    Regular price $0.00 Sale price $29.99
    Unit price
    LENGTH 8" WEIGHT 3-1/10OZ HOOK #2/0   AT 8” AND OVER 3OZ, THE MAGDRAFT IS...
    +5 More
    Megabass

    Vision Oneten+1 Jr. Jerkbait - (3-7/8 inch)

    Regular price $23.99
    Regular price $0.00 Sale price $23.99
    Unit price
    The Megabass Vision Oneten+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned...
    +1 More
    MEGABASS

    Dark Sleeper Swimbait - 2.4" - 1/4oz

    Regular price $7.99
    Regular price $0.00 Sale price $7.99
    Unit price
    NOW AVAILABLE IN A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED...
    BEASTCOAST

    Flippin' Delight Soft Bait - (3.8 inch)

    Regular price $6.49
    Regular price $0.00 Sale price $6.49
    Unit price
    After a year of playing with prototypes, the 3.8'' Beast Coast Flippin' Delight Soft Bait...
    BEASTCOAST

    Lil' Magnum Compact Flippin' Jig - (3/8oz)

    Regular price $9.99
    Regular price $0.00 Sale price $9.99
    Unit price
    Designed to be the ultimate compact flipping and pitching jig, the Tungsten Lil' Magnum has...
    +7 More
    Megabass

    Vision Oneten Jerkbait - (4-1/3 inch)

    Regular price $24.99
    Regular price $0.00 Sale price $24.99
    Unit price
    Once the closely-guarded secret of the pros, the Vision Oneten Jerkbait quickly became a staple...
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